Adobe Analytics vs Serpstat

• Can combine various digital platforms in just one view.
• The speed with which it pulls historical data.
• Very appealing visuals and switching between trended view and ranked view.

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• The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
• The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
• Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
• The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.

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• Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
• Adobe Analytics UI is not very friendly.
• Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.

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• The daily query limit is sometimes frustrating.
• For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.

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• The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
• User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
• Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.

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• It's a helpful tool, but doesn't have a life-changing effect on overall business objectives.

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