What users are saying about
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Top Rated
446 Ratings
13 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
13 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Serpstat

If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.
Mitch Lee profile photo

Feature Rating Comparison

SEO

Adobe Analytics
Serpstat
8.0
Keyword analysis
Adobe Analytics
Serpstat
8.3
Backlink management
Adobe Analytics
Serpstat
7.3
SERP ranking tracking
Adobe Analytics
Serpstat
7.7
Page grader
Adobe Analytics
Serpstat
8.2
Competitive analysis
Adobe Analytics
Serpstat
7.7
Site audit / diagnostics
Adobe Analytics
Serpstat
8.7

SEO Channels

Adobe Analytics
Serpstat
7.3
Local SEO
Adobe Analytics
Serpstat
6.8
Social SEO
Adobe Analytics
Serpstat
6.6
Global SEO
Adobe Analytics
Serpstat
8.3

SEO Platform & Account Management

Adobe Analytics
Serpstat
8.2
Multi-domain support
Adobe Analytics
Serpstat
8.8
Integration with web analytics tools
Adobe Analytics
Serpstat
7.6

Pros

Adobe Analytics

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
No photo available

Serpstat

  • The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
  • The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
  • Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
  • The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.
Gary Shouldis profile photo

Cons

Adobe Analytics

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo

Serpstat

  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
Tim Mack profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

Serpstat

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo

Serpstat

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available

Serpstat

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo

Serpstat

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo

Serpstat

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

Serpstat

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Serpstat

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo

Serpstat

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo

Serpstat

Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because it does what they need it to do at a fair price.
Joe Gatto profile photo

Return on Investment

Adobe Analytics

  • The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
  • User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
  • Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.
Carlos Barrios profile photo

Serpstat

  • It's a helpful tool, but doesn't have a life-changing effect on overall business objectives.
Joe Gatto profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Adobe Analytics
Additional Pricing Details

Serpstat

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$19*
1.  per user

Serpstat Editions & Modules

Serpstat
Edition
Plan A
$191
Plan B
$691
Plan C
$1491
Plan D
$2991
Plan E
$4991
Plan F
$9991
Plan G
$1,4991
Plan H
$2,5001
1. per user
Additional Pricing Details
Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited

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