Adobe Analytics vs Serpstat

• Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
• The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
• The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.

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• Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
• Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
• Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.

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• Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
• A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.

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• As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
• Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
• Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.

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• The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
• User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
• Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.

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• The ROI has been fantastic, ranking is equal to new customers.
• Discovering new markets through content marketing equals added reach.
• Discovering new keywords, provides insight into new sales avenues.

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