What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Woopra

Top Rated
17 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

Woopra

Top Rated
17 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Woopra

We have only used it on web applications so I would recommend it in that case. Deploy has been pretty straightforward. Usage is very intuitive so if you are looking for an analytics product to implement fast and easy (for example for a startup or when starting a project) it is also a good scenario to recommend Woopra. The free tier has been pretty useful to us.
No photo available

Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • Works fast with a clean interface. It is easy to use for non-expert users.
  • Has proven to be reliable, compared to other products that seemed to lose some events or reflect them late.
  • The main live view dashboard gives a very fast look at the actual load of the site.
No photo available

Cons

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo
  • User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
  • Can add more cards to the live dashboard.
  • More context data on the user, the device being used, etc.
No photo available

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Woopra9.0
Based on 7 answers
We're constantly on the look out for the best analytics for our business, but we have been happy with Woopra.
Anthony Soohoo profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation
No photo available
Woopra9.0
Based on 1 answer
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Ross Reynolds profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
Woopra10.0
Based on 1 answer
Team was always responsive and helpful with special use cases.
Ross Reynolds profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
Woopra10.0
Based on 1 answer
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Ross Reynolds profile photo

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
Mixpanel looks too mobile oriented. Very limited in some scenarios.Google analytics seems too B2C products oriented. More on aggregated data, retention, funnel and conversion. Woopra allows a better follow of particular users when needed.Heap has a very detailed click history of each user around all of your application which was amazing to find particular user interface bugs, but was pricey and free tier was too limited.
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Return on Investment

  • We were able to identify that the number one reason that users visited our site for wasn't being properly taken care of and we were able to increase significantly the usage our our internet banking after improving this experience.
  • We could identify that customers were getting lost after being prompted to log in to complete a transaction from our marketing pages and were able to fix that, increasing online sales for our most profitable products.
Thais Guimaraes, OMCP profile photo
  • Really helped us begin to segment our users based on their engagement and retention.
  • Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
  • I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
No photo available

Screenshots

Adobe Analytics

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Woopra

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details