Adobe Campaign vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.3 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
Adobe CampaignHubSpot Marketing Hub
Editions & Modules
No answers on this topic
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
Adobe CampaignHubSpot Marketing Hub
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Adobe CampaignHubSpot Marketing Hub
Considered Both Products
Adobe Campaign
Chose Adobe Campaign
Adobe Campaign is different from these products in that is much more all-encompassing and is able to manage more aspects of a campaign than these more singular-tracked platforms.
Chose Adobe Campaign
  • Easy to install
  • Free trails
  • Lesser cost as compared to others
Chose Adobe Campaign
Adobe Campaign has way better functionality which is why we chose this tool. The HubSpot interface is definitely better, but Adobe Campaign has more features and functionality, plus our team was already familiar with Adobe tools so utilizing this tool was easier.
Chose Adobe Campaign
Adobe Campaign lets you customize the tool to your needs. These other platforms only provide the basics. Adobe gives you the power to integrate how you want to.
HubSpot Marketing Hub

No answer on this topic

Top Pros
Top Cons
Features
Adobe CampaignHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.7
92 Ratings
12% above category average
HubSpot Marketing Hub
7.4
369 Ratings
4% below category average
WYSIWYG email editor9.186 Ratings8.6332 Ratings
Dynamic content9.392 Ratings6.5333 Ratings
Ability to test dynamic content9.487 Ratings8.0309 Ratings
Landing pages8.584 Ratings6.6362 Ratings
A/B testing8.788 Ratings8.0286 Ratings
Mobile optimization9.386 Ratings6.9355 Ratings
Email deliverability reporting8.190 Ratings6.7363 Ratings
List management6.692 Ratings8.3364 Ratings
Triggered drip sequences9.681 Ratings7.0276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
15% below category average
HubSpot Marketing Hub
7.4
360 Ratings
5% below category average
Lead nurturing7.16 Ratings6.8356 Ratings
Lead scoring and grading7.35 Ratings7.9324 Ratings
Data quality management6.36 Ratings8.0330 Ratings
Automated sales alerts and tasks6.05 Ratings6.7299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.3
86 Ratings
9% above category average
HubSpot Marketing Hub
6.7
320 Ratings
12% below category average
Calendaring9.386 Ratings6.7305 Ratings
Event/webinar marketing7.46 Ratings6.7251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
HubSpot Marketing Hub
6.9
346 Ratings
9% below category average
Social sharing and campaigns8.04 Ratings6.8342 Ratings
Social profile integration7.74 Ratings6.9331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
12% above category average
HubSpot Marketing Hub
7.8
369 Ratings
3% above category average
Dashboards8.191 Ratings7.9366 Ratings
Standard reports8.891 Ratings8.2362 Ratings
Custom reports8.787 Ratings7.3324 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.2
88 Ratings
8% above category average
HubSpot Marketing Hub
7.5
341 Ratings
1% below category average
API8.779 Ratings7.8251 Ratings
Role-based workflow & approvals9.382 Ratings7.5280 Ratings
Customizability9.185 Ratings6.3303 Ratings
Integration with Salesforce.com7.863 Ratings7.7228 Ratings
Integration with Microsoft Dynamics CRM8.050 Ratings7.796 Ratings
Integration with SugarCRM6.56 Ratings7.790 Ratings
Best Alternatives
Adobe CampaignHubSpot Marketing Hub
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CampaignHubSpot Marketing Hub
Likelihood to Recommend
8.8
(97 ratings)
7.7
(654 ratings)
Likelihood to Renew
8.4
(5 ratings)
9.0
(371 ratings)
Usability
8.8
(41 ratings)
9.0
(106 ratings)
Availability
7.0
(1 ratings)
9.1
(25 ratings)
Performance
7.0
(1 ratings)
8.9
(17 ratings)
Support Rating
8.4
(40 ratings)
8.4
(88 ratings)
In-Person Training
8.0
(1 ratings)
9.1
(8 ratings)
Online Training
8.0
(1 ratings)
9.1
(26 ratings)
Implementation Rating
8.0
(1 ratings)
7.3
(48 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.9
(5 ratings)
Product Scalability
-
(0 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
Adobe CampaignHubSpot Marketing Hub
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
Read full review
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Performance
Adobe
No answers on this topic
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review
Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
In-Person Training
Adobe
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Online Training
Adobe
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Adobe
No answers on this topic
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review
HubSpot
No answers on this topic
Scalability
Adobe
No answers on this topic
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Read full review
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.