Adobe Commerce delivers personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing…
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Optimizely Content Management System
Score 8.5 out of 10
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Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.
We found we have more freedom with creating content and updating content was easier as we were able to build blocks and pages much quicker and easier than we were previously able to.
BigCommerce and Shopify do not give backend access to databases or the code of the website itself. One reason we chose Optimizely Content Management System to have complete control of front and backend code rather than doing all customizations through a javascript API.
Their products were more enterprise-grade and integrated together in the way that we needed. It also offered the ability to customize to meet our needs.
Optimizely Content Management System is definitely better than any of the above. Especially compared against Sitecore, Optimizely Content Management System has the fastest setup time and offers a whole lot of customizability where Sitecore needs a lot of work to achieve similar …
We chose Optimizely CMS for its proposed ROI, it's extensibility, and it's quality developer/integrator community. With a good integrator, there is very little you can't do with this platform.
I was at an agency that used Sitecore, which is one of Optimizely's main competitors …
I consider Optimizely fine for large content sites. Small to medium Ecommerce sites. Magento is more of an enterprise level product. But it has all the same issues and considerations that you deal with using Optimizely. Just for larger sites. These things are more ecommerce …
Episerver is cheaper and easier to use than Hybris, but Episerver Commerce is not as modern or easy to use as Magento for Webshops. You will need a proper partner or your own dev team to handle customizations and deploys. Make sure that you will have a team of 3-4 people, and …
Primarily B2C focused, I think that the B2B features are increasing but the core focus of the platform (and Magento) is really consumer-based. That said, if you are looking for the fastest time to market with minimal investment option then Adobe Commerce is likely not the option that 9 out of 10 people would opt for nowadays.
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
Magento Commerce Cloud can be complicated to develop for. In our field, it has been a struggle at times to find qualified developers.
Our merchandising team sees performance issues from time to time. Updating a product and waiting for the change to clear the queue can take up to an hour in some situations.
Because of the incredible amount of features that Magento Commerce Cloud offers, training new employees to use Magento takes a long time.
Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
Structured Data/MicroData - maybe it's our install, but this seems to be missing
Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
It has the best overall price point. It is super cheap and the connection between our ERP system is unmatched by any other Ecommerce sites we have talked with. We honestly can't get this level of complex customization without having to spend a fortune somewhere else. It is able to do everything we need it to do for the right price.
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Being unable to store quotes for later was annoying. People called up expecting to pay there and then, and having to place them on hold whilst you added items to the basket and input all their customer information in was annoying for them and us, making us look unprofessional.
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Magento Commerce was previously put into place and used right when I came onboard. We used it for quite some time, but ultimately the need for our company's specific customizations became too difficult to manage during core updates. We specifically needed a more specialized way of calculating shipping, connecting with our 3PL's inventory API, managing specialized discounts and codes, and even the way we showcased information on the product pages.
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
Great for SEO. We have been able to build out a huge number of highly targeted pages on the site that have propelled our SEO to the next level
Magento plugs in with many third party tools including ERP's, CRM's, shipping tools. It is a core part of our tech stacks and has allowed us to improve our capabilities as a business.
Has enabled us to provide a best in class web experience for our customers. We are constantly expanding the capabilities of Magento and to improve sales and grow our business.
