Adobe Marketo Engage vs. Uberflip

Adobe Marketo Engage is an excellent tool for hosting registration forms and sending out tokenized emails based on a particular person's information within your database. For example, if someone attends an event or webinar and indicates that they'd like to learn more about your product, then Adobe Marketo Engage can easily trigger a specific email template to that person that will be personalized with tokens about them. The pixel tracking that can be applied to any web page is also very helpful. If you want to focus on a more 1:1 type of follow up with a Lead, then the automated emails are not going to be as useful.

Incentivized

Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.

Incentivized

• It keeps all of our very important lead data in one place. It's very flexible, allows us to do a lot of different things around list building and segmentation. It deploys our email campaigns for us and it's also where our landing pages are built. So it does a lot of the things that we need to do from a data and deployment perspective.

Incentivized

• Integration into already existing CRM platforms, like Marketo.
• Robust back-end reporting with the what seems like endless filters.
• High-level of support from both the account management and technical teams.
• Problem-solving with a focus on your end goal or what you are trying to accomplish.

Incentivized

• Adobe Marketo Engage crashes a lot or freezes. We don't have many users and less than 300k contacts so there's no reason it should ever crash.
• It's really expensive! It would be nice to pick which features we want a la cart versus being stuck paying more for a feature and not using the others in the package.
• Because of our integration with Dynamics, we had to use a 3rd party tool called Scribe for field matching. No one at Adobe will help us now that we have a 3rd party tool

Incentivized

• Decent amount of bugs in the system, constantly need to work with support.
• Continues to raise their prices without adding much extra value.
• Lots of turnover on their customer team's.
• Somewhat customizable but could use some work on making hubs not all look exactly the same.
• Mixed bag on the helpfulness of their teams.
• Not overly proactive with suggestions for optimization or knowledge of their accounts.

Incentivized

We're likely to renew for several reasons:

• Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
• Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
• Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future

This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.

In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.

Incentivized

For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.

Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.

Incentivized

After using Uberflip for more than a year, we have yet to experience any down time.

There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.

On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.

Incentivized

The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away

Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system

I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.

It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up

1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories

The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed

Incentivized

Adobe Marketo Engage is one of the best email sending platforms I have worked with, because there is so much you can do on a lead scoring area and also then connect this to other platforms such as Salesforce. It allows for seamless reporting and working alongside sales colleagues. We chose Adobe Marketo Engage because it allows for more sophisticated audience segmentation and management of ongoing large scale nurture flows across a number of complex criteria.

Incentivized

When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.

The total cost is a little bit higher than we expected.

Incentivized

We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.

• Generated a 35% higher return on investment (ROI) in demand generation in the company.
• The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
• Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.

Incentivized

• It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
• Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
• Content management has been key, it has been extremely helpful to centralize content in Uberflip.

Incentivized