SnapApp

SnapApp

Score 8.5 out of 10
SnapApp, by Uberflip

Overview

What is SnapApp?

The SnapApp Interactive Content Marketing platform from Uberflip (acquired December 2019) boasts a browser-based, drag-and-drop interface that gives users the flexibility to create distinctive, on-brand custom content experiences. SnapApp features templates, asset libraries, design tools, and global account settings to...
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Recent Reviews

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Popular Features

View all 6 features
  • Content hub (5)
    10.0
    100%
  • Content distribution (5)
    9.0
    90%
  • Forms / Gated content (5)
    8.0
    80%
  • Ideation (5)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Starter

$1,650

Cloud
per month

Professional

$3,600

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.snapapp.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Features

Content Creation

Features related to the creation of content for marketing purposes.

8Avg 8.0

Content Publishing

Features related to the organization and distribution of marketing content.

9.2Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9Avg 7.6
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Product Details

What is SnapApp?

The SnapApp Interactive Content Marketing platform from Uberflip (acquired December 2019) boasts a browser-based, drag-and-drop interface that gives users the flexibility to create distinctive, on-brand custom content experiences. SnapApp features templates, asset libraries, design tools, and global account settings to speed the user's time-to-market while allowing for complete brand control.

SnapApp Features

Content Creation Features

  • Supported: Ideation

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content distribution

Content Reporting & Analytics Features

  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

SnapApp Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

SnapApp Videos

SnapApp Integrations

SnapApp Competitors

SnapApp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Curata, Ceros, and Upland Kapost are common alternatives for SnapApp.

Reviewers rate Content hub highest, with a score of 10.

The most common users of SnapApp are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

 (25)

Attribute Ratings

Reviews

(1-7 of 7)
Popular Filters
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August 02, 2022

SnapApp delivers what it says.

Sushma Singh | TrustRadius Reviewer
Sushma Singh
Technical Support Professional
DatabaseHQ (Information Services, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Name a business that can survive in this fast changing world, the answer is None. Every business needs marketing. However, even marketing needs to be personalized to allow customers to access existing content in a new way. By using Snapapp, our organization creates new content while presenting our existing content in a completely new light. We use Snapapp to generate leads and drive traffic to our website. This new Snapapp concept has opened up our potential and helped us catch new market opportunities.
Pros and Cons
  • I like the user interface because we can customize it, drag and drop things, etc.
  • From a single source, we can manage campaigns on multiple platforms.
  • There are only a few limited software integrations for SnapApp, so it needs to upgrade itself.
  • I didn't like the Font colours its not that attractive as it should be.
  • Mobile content looks different from desktop content
Likelihood to Recommend
Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.
October 24, 2019

From conversation to conversion!

Verified User
C-Level Executive in Professional Services
Medical Practice Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Great to drive traffic from our various marketing channels like website and blog into hot leads!
Pros and Cons
  • Organically involves the potential client.
  • Intelligently captures and utilizes clients' pain points to more effectively engage and close.
  • Kinder, gentler selling voice!
  • Can be a bit intrusive if the client is not ready to more deeply engage.
Likelihood to Recommend
SnapApp is well suited for client researching devices like provider avails, session costs, and payment options. Deeper engagement will require outbound/inbound call center capabilities.
Support Rating
9
Real team standing behind the product.
March 09, 2019

Great way to get leads from younger demographic

Colleen Kirk | TrustRadius Reviewer
Colleen Kirk
Strategy and Innovation
Sanofi (Pharmaceuticals, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We have been using SnapApp as an additional lead generation tool. It is a less intrusive way to gain leads and to provide the consumer with entertainment during the process. Additionally, it helps to create audience segments based on the answers to their surveys. It is turning into one of our best lead generation tools since it does have this additional filter. From a content creation standpoint, it is really easy to use and adjust.
Pros and Cons
  • Lead Generation: it is very unintrusive to the end user and they are more apt to provide their information. Plus through the survey, you get a better understanding of their behavior.
  • Content Creation: Creating content in a create and drop system makes this easy to use and efficient.
  • Templates: The templates you can choose from have a lot of variations which saves time since you don't have to start from scratch.
  • Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
  • Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.
Likelihood to Recommend
If you feel like you have bled the well dry for leads in other channels, this is a great way to extend your reach. Additionally, if your target audience is in the 22-35 age range they respond well to this lead generation tactic. If your target audience is 50+ you will not see high leads.
April 26, 2018

SnapApp Accessible to the Basic User

Sydney Dusselier | TrustRadius Reviewer
Sydney Dusselier
Marketing, Communications and Events Coordinator
Prophix Software (Computer Software, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
SnapApp is being used by our organization to create interactive content, primarily quizzes. It addresses our need for relevant & refreshed assets, without requiring a lot of technical know-how. It is only used by our Marketing department to align with current & future campaigns.
Pros and Cons
  • SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
  • There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
  • It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.
  • It can be frustrating at times to have to custom code basic text edits such as italics, text colour, bold and underline. Text formatting should be part of the basic editor available to all users.
  • It can be difficult to locate tutorials or guides on how to create well-functioning and attractive SnapApps. That being said, their support team has always been responsive & helpful but sometimes it's nice to not have to reach out to their offices for an answer.
  • It would be great to have more shapes & graphics available within SnapApp. Canva (another online tool for graphic design) does a good job of making a wide range of graphics available (both paid & free) - this would be valuable for SnapApp users as well.
  • It would be beneficial to be able to set a brand standard on specific SnapApp's (i.e. font, colours, button style) to ensure there aren't any discrepancies from slide to slide.
  • A double-click text editor would be an improvement on the current click-to-edit feature.
Likelihood to Recommend
SnapApp is great for creating interactive content on a timeline & budget. Without access to graphic designers and/or coding knowledge, one's ability to leverage the full capabilities of the service is limited. I have seen some fantastic custom SnapApp's that clearly required a lot of prior knowledge.
October 06, 2017

Cool App to Create Interactive Content

Verified User
Employee in Marketing
Computer Software Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
SnapApp is being used in the marketing department and with the CSR (Corp Social Responsibility) Committee in the company. We use it for a variety of applications such as quizzes, interactive presentations, dynamic PPC pages and voting.
Pros and Cons
  • SnapApp is relatively easy to use
  • The account management and customer success teams are good at staying in touch and encouraging us to use SnapApp in new and different ways
  • Integrates well with our other marketing systems (MAP, CMS)
  • The newly added video functionality is great but would love to have it more interactive
Likelihood to Recommend
We use SnapApp in our drip nurture email program and for a PPC landing page. We are experimenting with other applications such as internal voting on charities to make donations and industry specific marketing campaigns.
April 17, 2014

Great way to engage your B2B prospects.

Pete Schott | TrustRadius Reviewer
Pete Schott
Product Marketing Manager
Bizo (Marketing and Advertising, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use SnapApp on our marketing team as another tool to engage our prospects online.
Pros and Cons
  • Gets prospects engaged.
  • Pretty easy to set up.
  • Very different experience for the audience compared to just reading content.
  • Could be easier to add and edit creative elements.
  • I'd like the apps to be a bit cleaner, prettier.
Likelihood to Recommend
If you produce a lot of marketing content, SnapApp is a great way to repurpose it and extend the value of your content-investments. If you do not, SnapApp may not be for you.
April 04, 2014

Fun, but not worth it in the end

Verified User
Employee in Marketing
Computer Software Company, 201-500 employees
Score 5 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We used SnapApp for about one year within the marketing department, specifically the content creation and integrated marketing teams. We wanted to use this as a fun, engaging way to gather data from our prospects and customers to help us provide more targeted content for them. We had been told that Eloqua could integrate with SnapApp, and therefore we were positive about our use with email marketing and SnapApp.
Pros and Cons
  • SnapApp is great at providing a variety of ways to ask questions in its surveys. You are not limited to multiple choice or free-form text boxes. There are also radio options, drop-down menus, and more in a myriad of layouts.
  • SnapApp is great at onboarding new clients. We had a very good training experience in the beginning.
  • SnapApp provides your quiz data in a succinct and helpful manner. The numbers and charts are easy to understand and don't require training in analytics.
  • SnapApp had told us that we could integrate it with Eloqua. Later, we found out that this costs extra to do if you don't have the most recent version of Eloqua. It would have been nice to know this ahead of time, and this severely limited our use of SnapApp.
  • SnapApp could also benefit from more design options when creating quizzes. They have added more options since we started using SnapApp, but I still think there could be more freedom in design.
  • Specific data can only be captured through a Lead Gen page. Otherwise, your data is aggregated in percents. When you need specific data, one Lead Gen page isn't enough space. There should be an option to have multiple Lead Gen pages.
Likelihood to Recommend
I feel that SnapApp is best suited for smaller companies or for the PR departments of any larger companies. Our PR department was already utilizing their own methods of engagement, and they did not opt to use SnapApp in our social media channels. I think SnapApp is better used in these channels, rather than for email marketing data collection purposes.
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