What users are saying about

Adobe Target

110 Ratings

Instapage

28 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Instapage

28 Ratings
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

If your website is lighter in traffic and you have the money to pay for this software, it is good for serving ads and targeting user segments. But if you are comfortable with doing this process manually and have a good development team to help you, it would be better to save your investment.
Sarah Schick profile photo

Instapage

Instapage has been great for our advertising campaigns. Anyone who sees our advertising is sent to a page on Instapage where then can get the most vital information about us. Simple forms are helpful for lead generation. It's a great product for those who want to create pages without hiring out expensive developers. I think once you start needing more dynamic and customizable pages, it may not be a good fit for you. If designing for mobile first is your goal, this may not be for you as the conversion from desktop to mobile isn't great. Also it's a bit pricey and appears to only be getting more expensive.
No photo available

Pros

  • It is simple to use and gets the job done fast
  • You don't have to wait for IT for months to make a change on the site. With Adobe Test and Target you can do it with a very short time.
Abdulrahman Jasim profile photo
  • I like that we can have conversations on the page while discussing potential edits and layouts. It's really nice to see comments as a "sticky note" on that particular view for all levels of marketers, graphic designers, and copywriters that are working on the project and critiquing each other.
  • It integrates with a variety of 3rd party tools seamlessly. We have it with WordPress and Aweber, but there are a lot of options as well.
  • Their customer service is freakin' amazing. Any problem I've had they've been quite thorough and professional to help me with. Often you don't really need to talk to the people, though. Their tutorials are detailed and written in layman's terms. It's so easy to follow their tutorials that you learn more tricks along the way, not just solve a headache.
  • The editing features are extensive. Sure, you could start with a template, but there are so many ways to tweak them or build from scratch that even a non-designer can make something stunning and effective.
  • The marketing techniques, such as localising and split-testing are useful. We have not needed to use them (other than as toys), but they are there and they work. They work really well.
Grace Conyers profile photo

Cons

  • There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.
Abdulrahman Jasim profile photo
  • More integrations, I know they are adding more all the time though.
  • Keep putting out awesome templates.. we can't get enough!
Eric Cozart profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
I no longer work for the company that I used Adobe Test & Target at.
Laci Long profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Instapage9.1
Based on 1 answer
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Eric Cozart profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
Instapage9.1
Based on 1 answer
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart profile photo

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
Abdulrahman Jasim profile photo
I found Instapage and Leadpages similar in a lot of ways. Both are good solutions. Instapage has a little better of a drag n drop builder. A little more flexible. Leadpages actively restricted form embed code to upsell their integration packages. Not cool IMO.
Austin Schmidt profile photo

Return on Investment

  • T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.
Brett Johnson profile photo
  • Reduced costs. No need to pay high-priced developers and designers.
  • Saved time. An easy-to-use platform and efficient design make creating new pages and slight variations/updates fast and easy.
  • Improved results. Having quality, professional pages that I can easily test has helped me increase conversions and lower cost per conversions.
Austin Schmidt profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Instapage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Instapage Editions & Modules
Instapage
Edition
Core Package
$991
1. Month
Additional Pricing Details