Agorapulse vs. Buffer vs. X Premium Business

Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.

Incentivized

It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.

TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.

• Calendar sharing - great for internal and external approval
• Community management - it means we can keep on top of engagement for all of our clients in one place
• Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing

Incentivized

• I can plan and publish content on social channels.
• Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
• It has a special price; it is pretty affordable.
• It has the possibility of integrating with other tools to improve its functions.

Incentivized

• TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
• Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.

Incentivized

• Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
• Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
• Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
• While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
• More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.

Incentivized

• Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
• No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.

Incentivized

• TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
• TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
• TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.

Incentivized

The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.

Incentivized

I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics

Incentivized

As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.

Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content

Incentivized

We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared

Incentivized

It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range

Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts

Incentivized

Buffer is always on hand and very reliable, their software suite rarely has outages

Incentivized

TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.

Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.

Incentivized

Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section

Incentivized

Besides posting multiple times when stuck in a loop not other real issues.

The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.

Incentivized

1. It really helped to my business to grow online.
2. I was able to take actions mindfully as the analytics are damn good.
3. Also used for managing clients social media accounts and it proved to be a best resource.
4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
5. The user interface is really easy to understand and manage. Support is 24/7 available to help.

Incentivized

I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.

Incentivized

I did not train in person

Incentivized

The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.

Incentivized

Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets

We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform

Incentivized

Easy download and launch of application.

Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.

Incentivized

I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.

Incentivized

Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.

Incentivized

I'm not sure I understand what is meant by scalability.

Incentivized

Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses

Incentivized

• It has saved our company a lot of time digging through all different social medias to be responsive to consumers
• It has helped us be more responsive to prospects, so better lead generation
• Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.

Incentivized

• It has saved money by allowing us to automate our social using one person
• It allows us to connect one channel at a time instead of wasting money on larger account management tools
• We are making money, because it has already delivered several clients

Incentivized

• Positive: User-friendly and therefore easy to teach new members.
• Positive: Easy team management (when there are multiple users/managers for one channel).
• Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.

Incentivized