Agorapulse vs Buffer

• Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
• Calendaring tool - ability to approve, send for approval, etc.
• Listening tool - ability to track mentions, tags, hashtags, etc.
• Reporting - they have really excellent reports that I pull on a weekly basis for clients.
• Tracks comments on ads you are running as well.
• Did I mention customer service?

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• The Chrome Extension-- I LOVE being able to navigate to, say, a blog post I want to share later today or an event page I want to share next week, then click the little Buffer button on my browser window and write/schedule unique posts for each of our social media channels. It's so convenient.
• Scheduling (and rescheduling)-- The interface from the Buffer website itself is really great for scheduling posts to go out to different channels at different times (custom or pre-selected), and also to reorganize the order and timing of your posts on each channel, as needed.
• Re-Buffer-- You can see your top performing posts and easily "re-buffer" them to use in the future. So helpful!

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• I would like to see a grid preview for Instagram that allows you to drag and drop the order of the posts.
• I would like to see the ability to provide a client a link to their planned/scheduled content for viewing and/or approval without the need to make them a member of the team.
• I would like the ability to create and save hashtag groups for each profile.

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• Buffer communicates with Instagram, but only for business accounts. Because most of our accounts are qualified as personal, not business, this missing functionality poses a problem.
• Buffer easily schedules Facebook and Twitter, but there's no way to type the post once and select both platforms. I would like to see these more connected.
• I would like Buffer to make it easier to link multiple Facebook pages or Twitter accounts to the same email.

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• AP has really helped us grow our audience by making the execution of content sharing and audience engagement scalable. It's hard to measure the specific impact of AP, since it was implemented at the beginning of our social media efforts (which was negligible prior to), but we've seen a continued positive trend month-over-month in reach, engagement and audience size since it's implementation.

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• We had a goal of 1,000 Instagram followers by the end of the calendar year. With the help of Buffer, we were able to meet that goal three months early.
• Through our social media channels, we hope to engage with our students more and make them aware of events happening within the college, university, and city as a whole. We receive comments from students and even non-students and other groups within the university about how informative our channels have become.
• With the use of Buffer, we have been able to increase our followers as well as the number of posts we put out per month and how frequently we do.

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