Apollo.io vs. LeadIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
LeadIQ
Score 6.2 out of 10
N/A
LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.
$0
per month per user
Pricing
Apollo.ioLeadIQ
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0
per month per user
Essential
$39
per month per user
Pro
$79
per month per user
Enterprise
Ask Sales
Offerings
Pricing Offerings
Apollo.ioLeadIQ
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioLeadIQ
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo has many more features and seems to have a better database of prospects. From what I gather, LeadIQ uses only LinkedIn as its database. LeadIQ also leans heavily on Gong to provide certain workflows. There are not enough features provided with LeadIQ, hence why Apollo is …
Chose Apollo.io
Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
Chose Apollo.io
I selected Apollo because it had good all round email availability and relative parity with more specialised outreach platforms. The bounce rate on emails and the number availability across EMEA, North America and APAC were all at a level the reps were happy with, without the …
Chose Apollo.io
While Apollo is unique in the ability to combine both the sales acceleration and contact info data into one platform. We found each of these more specific alternatives to be more accurate and robust than Apollo.
LeadIQ
Chose LeadIQ
They're all pretty comparable. The only major differences would be the data pool. Apollo seems to have a more up to date and more data pool. Everything else is pretty similar.
Chose LeadIQ
I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more …
Chose LeadIQ
There are companies that specialize in many things in this vertical, but I feel like the quality of data that we have experienced with LeadIQ is on par, if not better, than the other companies that we looked at. Our reps don't get bogged down with a lot of metadata as well, …
Features
Apollo.ioLeadIQ
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
144 Ratings
5% above category average
LeadIQ
7.4
11 Ratings
5% below category average
Advanced search8.3141 Ratings7.510 Ratings
Identification of new leads8.3143 Ratings5.69 Ratings
List quality8.0143 Ratings6.511 Ratings
List upload/download8.6134 Ratings8.010 Ratings
Ideal customer targeting8.0141 Ratings7.07 Ratings
Load time/data access8.3142 Ratings9.511 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
142 Ratings
5% above category average
LeadIQ
8.3
11 Ratings
6% above category average
Contact information8.2142 Ratings8.011 Ratings
Company information8.3142 Ratings9.511 Ratings
Industry information8.0140 Ratings7.510 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
140 Ratings
6% above category average
LeadIQ
7.6
11 Ratings
2% above category average
Lead qualification process7.7129 Ratings6.45 Ratings
Smart lists and recommendations7.7128 Ratings5.35 Ratings
Salesforce integration8.780 Ratings9.58 Ratings
Company/business profiles8.0135 Ratings7.58 Ratings
Alerts and reminders7.6118 Ratings7.54 Ratings
Data hygiene7.6135 Ratings7.010 Ratings
Automatic data refresh7.7130 Ratings9.08 Ratings
Tags7.7111 Ratings8.06 Ratings
Filters and segmentation8.3135 Ratings8.56 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
127 Ratings
2% above category average
LeadIQ
6.3
2 Ratings
17% below category average
Sales email templates7.5126 Ratings6.12 Ratings
Append emails to records7.8117 Ratings6.52 Ratings
Best Alternatives
Apollo.ioLeadIQ
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioLeadIQ
Likelihood to Recommend
8.7
(163 ratings)
7.0
(21 ratings)
Likelihood to Renew
8.2
(2 ratings)
9.0
(1 ratings)
Usability
8.3
(134 ratings)
8.0
(2 ratings)
Support Rating
7.0
(6 ratings)
7.7
(10 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioLeadIQ
Likelihood to Recommend
Apollo.io
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
Read full review
LeadIQ
I think LeadIQ is a great tool. It helps me with prospecting, writing emails, finding information about prospects, etc. I use it daily when writing emails and trying to find people to reach out to. It works well with CRM integration, and most of the time, the extension and scribe functions are working. Sometimes, the numbers are not accurate.
Read full review
Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
LeadIQ
  • Capturing contact and lead information: Name, Designation, Phone Numbers, Work Email Address, Company board line number - almost every single data point one needs in lead or demand generation. The checkmark for verified information is a cherry on the cake.
  • LeadIQ integrates with LinkedIn Sales Navigator, Salesforce, and even SalesLoft pretty well. A simple click of a button from LSN can import the lead into Salesforce. A boon for any Outbound sales team. Additionally, capturing multiple contacts in a single go as well as importing them into a cadence is a time--saver.
  • It's also a community. Since users can suggest changes to make lead information more accurate as well as the option to request more information on a particular lead.
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
LeadIQ
  • Rocky start to using it - but good follow up with customer service.
  • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
  • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
LeadIQ
We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
Read full review
Usability
Apollo.io
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
Read full review
LeadIQ
the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
LeadIQ
I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
Read full review
Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
LeadIQ
The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
LeadIQ
  • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
  • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

LeadIQ Screenshots

Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.