Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Lusha
Score 8.3 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
(for 50 emails and 5 phones for 1 user)
Responsive
Score 8.9 out of 10
N/A
Responsive (formerly RFPIO), headquartered in Beaverton, offers their proposal management and automation software, featuring import and export, proposal knowledgebase and answer library, evaluation intake forms, and project management tools (e.g. Gantt chart) associated to proposal tracking.N/A
Pricing
Apollo.ioLushaResponsive
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioLushaResponsive
Free Trial
YesYesNo
Free/Freemium Version
YesYesNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.25% discount for annual pricing.
More Pricing Information
Community Pulse
Apollo.ioLushaResponsive
Considered Multiple Products
Apollo.io
Chose Apollo.io
Both are similar. But I like Apollo.io UI and data accuracy more.

Lusha is basically good for teams looking to start their campaign.
Chose Apollo.io
Apollo.io is better than Lusha, although I have nto used Lusha extensively., Apollo.io has certainly been better at marketing it's capabilities to me.
Chose Apollo.io
Comparatively more data than Zoominfo , sales Navigator, Lusha, Slintel etc.
Chose Apollo.io
ZoomInfo:
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
Chose Apollo.io
Lusha is good, very basic with some unenhanced data.

Lusha es bueno, muy básico con algunos datos sin atulizacion
Chose Apollo.io
ZoomInfo had great data but the price was insane for what we needed. Lusha was cheaper but too limited we still had to use other tools for outreach and tracking. Apollo.io basically gave us the best of all products good data, built-in sequences, CRM sync, and automation all in …
Chose Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, …
Chose Apollo.io
Apollo.io is usually better than Saleshandy and Lusha because it does many sales tasks in one platform. Lusha is mainly used to find contact details like emails and phone numbers, and Saleshandy is mostly used for sending cold email campaigns. Apollo.io, however, combines both …
Chose Apollo.io
I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
Chose Apollo.io
On LinkedIn - It is not as personalised/granular. You can only look for prospects with industries which tend to be quite vague. Apollo.io allows Keywords which makes the search I want a lot more accurate. It also doesn't have email or call integration. I like to have everything …
Chose Apollo.io
Apollo.io has a cheaper suscription for also the same and useful data and properties so I think is better for us to have Apollo.io.
Chose Apollo.io
Apollo has more integrations and more tools integrated in only 1 suscription
Chose Apollo.io
Major differentiator is the cost and accuracy of data. While other tools solves the purpose too, Apollo.io in specific gives better data which is more accurate and cheaper. They also have a startup program which gives 50% discount to startup’s with less employees which supports …
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
We selected Apollo.io because it had the best trade off between the cost and the value we get out of the tool. It doesn't have the most functionalities out there but at our stage of the company it does 95% of what we want it to do and we consistently see new features get …
Chose Apollo.io
all the features in single platform with the power of AI. good lead quality data. easy syncing across domains and emails.
Chose Apollo.io
As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this …
Chose Apollo.io
Apollo has better contact data although 6sense has better intent data,
6sense was very expensive for what the tool did overall but Apollo is a better tool in all the other areas.
Chose Apollo.io
Unfortunately, other platform do not combine all the features of Apollo, at best they come 50% close to it.
Chose Apollo.io
I selected Apollo because it had good all round email availability and relative parity with more specialised outreach platforms. The bounce rate on emails and the number availability across EMEA, North America and APAC were all at a level the reps were happy with, without the …
Lusha
Chose Lusha
We use Lusha alongside Apollo. Lusha was chosen as our supplementary data source, as it is super intuitive to use, meaning there was no little to no onboarding time which meant no lost productivity to the business. Stacking up against RocketReach, Lusha has much more data …
Chose Lusha
Most of the above tools can give you accurate email addresses, but mobile number data is either incorrect or unavailable. But Lusha solves this problem by giving us both email ID and mobile number data accurately at the same place, thus eliminating the need to switch platforms …
Chose Lusha
I have chosen Lusha especially because it helps to get better contact information.
Chose Lusha
They are all good platforms for different regions but they do not come close to Lusha when it comes to Middle east data.
Chose Lusha
The data provided by this tool is unique and not repeated the data is fresh the number and email id are always valid like 98% valid which compared to the rest of the tool available in market Lusha as a high value number hardly you'll get a bounce back or mail which went unread …
Chose Lusha
The data provided by these tools and nice but I bang on Lusha because that's where I get my closure if I don't get any contact number from Lusha like it's not available or dnd sort of things then I reach out to these tools otherwise, my first go to tool in Lusha.
Chose Lusha
The accuracy of data. Ease of use. Decent engagement/email marketing function. It's also easier to use for the young crowd.
Chose Lusha
Cost is one of the major factors along with similar functions is why we chose Lusha over the other. Despite being a similar tool, the price factor is what made us choose Lusha over all the other tools that we evaluated. Despite not having sales reps contact us, we were able to …
Chose Lusha
I have a ist usage habbit of using Lusha but I also use other tools since if Lusha misses then I am good to have a way to get to my target prospect via other tools . I am very happy with Lusha's performance and would recommend this tool to all.
Chose Lusha
Lusha was simply easier to use, with better contact data as per the anecdotal evidence from my sales reps. It also had a simple interface that did not require much implementation, and a pop-up on where we source our leads, which is linkedin. This led to hassle-free usage and …
Chose Lusha
Lusha is the best for getting mobile numbers, which is the main reason for getting a tool like this in the first place.

I referred Lusha to a sales manager in another company who has a good experience as well.
Chose Lusha
Lusha is much more visually appealing and I love the pop up. Very good for finding "hidden gems" in the form of phone numbers of difficult to reach contacts
Chose Lusha
We selected Lusha, but we also used Apollo. Reasons aforementioned in this review.
Chose Lusha
Using Lusha parallely with Apollo and Mr.E. All of them are good at different features and stand out for their uniqueness. Lusha stands as the best in data accuracy for work emails.

The ease of use is another plus point for Lusha over the other tools in my opinion.
Chose Lusha
Lusha is easy to use. Lusha has better lists of the market and size we are targeting. Lusha's data has better accuracy than others.
Chose Lusha
The quality of data Lusha provided is better than that of RocketReach and we had a cost effective deal from Lusha's team as well. Our team found the user interface of Lusha way better than that of RocketReach. Also, the integration that Lusha provided was not seamlessly …
Chose Lusha
With its intuitive easy-to-use Chrome extension, Lusha has been able to provide the contact information for prospects or leads. The details are always correct. There are hardly any chances that you would not find the contact details. It is the best among all I have evaluated or …
Chose Lusha
I was involved in the selection process of Lusha in my previous company. We'd evaluated ZoomInfo, Lusha, RocketReach and LeadIQ to finally land up on Lusha due to the following reasons: We did a 1 month POC with Free Trials of all 4 tools and found data quality on Lusha to be …
Responsive

No answer on this topic

Features
Apollo.ioLushaResponsive
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
168 Ratings
6% above category average
Lusha
8.7
113 Ratings
12% above category average
Responsive
-
Ratings
Advanced search8.4164 Ratings8.833 Ratings00 Ratings
Identification of new leads8.3165 Ratings8.5109 Ratings00 Ratings
List quality7.8167 Ratings8.235 Ratings00 Ratings
List upload/download8.5156 Ratings8.9106 Ratings00 Ratings
Ideal customer targeting8.0163 Ratings8.633 Ratings00 Ratings
Load time/data access8.2165 Ratings9.24 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
167 Ratings
4% above category average
Lusha
8.5
122 Ratings
9% above category average
Responsive
-
Ratings
Contact information8.1167 Ratings8.5121 Ratings00 Ratings
Company information8.2167 Ratings8.4117 Ratings00 Ratings
Industry information8.0165 Ratings8.5113 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
164 Ratings
5% above category average
Lusha
8.6
114 Ratings
14% above category average
Responsive
-
Ratings
Lead qualification process7.7153 Ratings8.897 Ratings00 Ratings
Smart lists and recommendations7.6152 Ratings8.728 Ratings00 Ratings
Salesforce integration8.297 Ratings9.247 Ratings00 Ratings
Company/business profiles8.1159 Ratings8.2102 Ratings00 Ratings
Alerts and reminders7.7140 Ratings7.947 Ratings00 Ratings
Data hygiene7.5158 Ratings8.435 Ratings00 Ratings
Automatic data refresh7.5153 Ratings8.9101 Ratings00 Ratings
Tags7.7129 Ratings8.02 Ratings00 Ratings
Filters and segmentation8.2155 Ratings8.939 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
148 Ratings
3% above category average
Lusha
8.2
25 Ratings
10% above category average
Responsive
-
Ratings
Sales email templates7.6147 Ratings8.624 Ratings00 Ratings
Append emails to records7.8136 Ratings7.82 Ratings00 Ratings
Proposal Creation & Organization
Comparison of Proposal Creation & Organization features of Product A and Product B
Apollo.io
-
Ratings
Lusha
-
Ratings
Responsive
7.5
28 Ratings
4% below category average
Proposal branding00 Ratings00 Ratings7.515 Ratings
Proposal templates00 Ratings00 Ratings7.322 Ratings
Proposal content library updates00 Ratings00 Ratings6.728 Ratings
Guided proposal creation00 Ratings00 Ratings8.816 Ratings
Searchable proposal database00 Ratings00 Ratings7.026 Ratings
Proposal Collaboration & Workflow
Comparison of Proposal Collaboration & Workflow features of Product A and Product B
Apollo.io
-
Ratings
Lusha
-
Ratings
Responsive
7.8
27 Ratings
1% below category average
RFP management & response00 Ratings00 Ratings8.527 Ratings
Proposal collaboration & approval00 Ratings00 Ratings8.026 Ratings
User permissions/proposal editing controls00 Ratings00 Ratings8.125 Ratings
Sales proposal workflow00 Ratings00 Ratings7.919 Ratings
Proposal automation user interface00 Ratings00 Ratings6.523 Ratings
Proposal Delivery
Comparison of Proposal Delivery features of Product A and Product B
Apollo.io
-
Ratings
Lusha
-
Ratings
Responsive
8.2
20 Ratings
4% above category average
Proposal distribution00 Ratings00 Ratings8.014 Ratings
Interactive proposals00 Ratings00 Ratings8.07 Ratings
Proposal content tracking00 Ratings00 Ratings8.518 Ratings
Best Alternatives
Apollo.ioLushaResponsive
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
QuoteWerks
QuoteWerks
Score 9.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Conga CLM
Conga CLM
Score 8.8 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Apollo.ioLushaResponsive
Likelihood to Recommend
8.7
(163 ratings)
8.7
(121 ratings)
9.3
(21 ratings)
Likelihood to Renew
8.1
(2 ratings)
8.1
(6 ratings)
8.7
(16 ratings)
Usability
8.3
(134 ratings)
8.9
(5 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
9.1
(5 ratings)
9.8
(17 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
9.4
(105 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(2 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioLushaResponsive
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
Lusha
I find that Lusha is well suited as a secondary data source. It doesn't seem to have a developed enough database to be your primary data enrichment tool, so if a sales team was looking to only utilise one data tool, I wouldn't suggest Lusha as that first. However when being used in a supplementary fashion it is perfectly suited, I often find it has some niche contact details that I haven't been able to find elsewhere. The AI tools for searching and list building are well developed too, it is also great for teams to use on a bit-part basis as they often free credits per month as a starting point.
Read full review
Responsive (formerly RFPIO)
1. RFPIO is perfect for searching for specific information when you are responding to an RFP. Search engine is powerful. We narrow our search using several customized filters and know we are getting a thorough search. 2. Excel responses work very well in RFPIO. 3. Typical RFPs that are formatted in Word are challenging to run via RFPIO. We struggle with this. 4. We have yet to master the template.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Responsive (formerly RFPIO)
  • Live collaboration - the ability for multiple experts to simultaneously work on the same RFP.
  • Artificial intelligence - the ability for the product to continually learn what the best answers are and serve them up to our teams.
  • Dynamic branding - the ability for custom brand different templates by vertical, line of business, local branding, etc. with seamless transition.
  • Content review & moderation - the ability for our national content team to bulk review, edit and share content with our teams in a methodical way.
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
Read full review
Responsive (formerly RFPIO)
  • Reporting and Analytics is basic, you can purchase advanced analytics though
  • It would have been nice to have a set structure in mind or a example/case study to structure our responses in the most appropriate way, but we are working through that with their stellar support team
  • Really great new features, but expensive
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Lusha
It suits our requirements perfectly and fits well within our budget
Read full review
Responsive (formerly RFPIO)
This tool has been fantastic as we have revamped our RFP process. We are much faster and far more efficient.Our win rate is up, but I am not 100% sure this is the cause, but I love to see it. The customer support and training are also fantastic. Thumbs up!
Read full review
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
Lusha
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
Read full review
Responsive (formerly RFPIO)
Very easy to navigate and use. Very intuitive user interface
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Lusha
Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
Read full review
Responsive (formerly RFPIO)
The team at RFPIO is extremely responsive. If I email our account manager or report a bug, I usually hear back within two hours. Additionally, they are quick to make software adjustments based on customer requests and needs. We had a really complicated Excel sheet that their team ended up having to upload for me because of the amount of manual work I was doing. Based on that, they updated the software within two release cycles to make the process more automated, so that future Excel uploads would be more streamlined. I have also had several suggestions implemented rather quickly, and they don't hesitate to reach out for clarification when needed.
Read full review
In-Person Training
Apollo.io
No answers on this topic
Lusha
Issues solving
Read full review
Responsive (formerly RFPIO)
No answers on this topic
Online Training
Apollo.io
No answers on this topic
Lusha
Fast responding
Read full review
Responsive (formerly RFPIO)
No answers on this topic
Implementation Rating
Apollo.io
No answers on this topic
Lusha
Lusha is intuitive and highly accurate, streamlining the process of tracking and extracting multiple leads simultaneously. This significantly boosts efficiency and ensures a quick adoption. It's a massive time-saver and remarkably easy to pick up. Lusha's prospecting feature empowers users to deep-dive into specific industries or niches and extract data in a structured manner, thereby increasing outreach frequency and conversion rates.
Read full review
Responsive (formerly RFPIO)
We were able to complete an RFP during our free trial. We were already leaning toward RFPIO but that pushed us over the edge.
Read full review
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
Lusha
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
Read full review
Responsive (formerly RFPIO)
I was not involved in the process of selecting RFP360 for our firm, so I am largely unfamiliar with competitors. I am, however, quite pleased with RFP360 as a user, and am confident that my colleagues who were responsible for making the decision were thorough and discerning.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
Responsive (formerly RFPIO)
  • Library Health Dashboard is helpful in reducing time to clean up content but could use additional improvement by showing more granular data instead of a global assessment like good, poor, moderate.
  • ROI is reduced for us because of additional cost for using AI
  • Overall, Responsive has significantly improved our proposal process.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities

Responsive Screenshots

Screenshot of a view of the platformScreenshot of an AI generated responseScreenshot of some of the available customer resourcesScreenshot of some of the available integrationsScreenshot of a promotional flyerScreenshot of an example of the AI augmented content management feature