AT Internet vs Google Analytics

AT Internet and Google Analytics are both web analytics tools that allow organizations to track and measure website engagement and performance. They can help businesses monitor website traffic, perform event tracking, and look for ways their webpages can be optimized. 

On TrustRadius, Google Analytics is preferred more by SMBs while AT Internet is preferred more by midsize businesses and enterprises. This is likely because Google Analytics is free and can offer small businesses access to basic web analytics features. AT Internet offers paid products and services that provide larger businesses with more advanced capabilities. 

Features

Businesses can identify traffic sources, monitor website traffic, and conduct event tracking with each of these tools. However, both products stand out in a few ways. 

AT Internet customers highlight its data query tool and the ability to create customized dashboards as key strengths of the product. It also provides businesses with more advanced capabilities, like conversion funnel analysis and identifying at which stages in the funnel web visitors are most likely to leave your website.

One of the biggest benefits Google Analytics offers users is the ability to seamlessly integrate with the Google ecosystem of products. It also gives users a comprehensive view of all website activity (including traffic, events, click-through rates, bounce rates, etc.) and the ability to create custom reports. 

Limitations

As you compare AT Internet and Google Analytics, there are a few limitations to consider for each product. 

As a French-based company, AT Internet was designed with data privacy needs in mind. It places a large emphasis on ensuring its customers can remain GDPR compliant. On the other hand, Google Analytics is a U.S.-based company and has therefore not needed to prioritize GDPR compliance as much as AT Internet.

AT Internet’s customer support is also recognized as very responsive. On the other hand, reviewers on TrustRadius frequently voice their frustration with the lack of support for Google Analytics users.

However, Google Analytics provides users with a free platform that allows them to get a comprehensive overview of website performance. It also has a much larger user-base and comes from one of the largest tech companies in the world. In contrast, AT Internet does not provide a free option and has a relatively smaller user-base. 

Pricing 

Google Analytics is free, though with limited capabilities compared to the premium version, Google Analytics 360. The premium version offers extra features like advanced funnel reporting, attribution modeling, Salesforce integration, unlimited data, access to raw data, and un-sampled reporting. 

AT Internet has a Business Plan available for about $400 per month. The vendor also offers a Premium plan with additional features like specialized consulting, advanced navigation and UX analysis, and real-time raw data streams. Pricing for this plan is not openly disclosed on the vendor’s website but can be requested. 

Which Is Right For You?

For small businesses looking for a budget-friendly solution, Google Analytics is likely a better option. If your business is already using other Google products, such as Google Suite, Google Optimize, Google Data Studio, etc., Google Analytics can easily integrate with the rest of your Google tech stack. 

If your organization is based in an EU country and is looking for a solution that has robust GDPR policies in place, AT Internet is likely a better fit. AT Internet is also a better choice if you’re looking for a vendor that has strong customer support and consultation services.