What users are saying about
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Top Rated
228 Ratings
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Top Rated
3144 Ratings

AT Internet

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Top Rated
228 Ratings
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Score 7.9 out of 100

Google Analytics

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3144 Ratings
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Score 8.6 out of 100

Highlights

AT Internet and Google Analytics are both web analytics tools that allow organizations to track and measure website engagement and performance. They can help businesses monitor website traffic, perform event tracking, and look for ways their webpages can be optimized. 

On TrustRadius, Google Analytics is preferred more by SMBs while AT Internet is preferred more by midsize businesses and enterprises. This is likely because Google Analytics is free and can offer small businesses access to basic web analytics features. AT Internet offers paid products and services that provide larger businesses with more advanced capabilities. 

Features

Businesses can identify traffic sources, monitor website traffic, and conduct event tracking with each of these tools. However, both products stand out in a few ways. 

AT Internet customers highlight its data query tool and the ability to create customized dashboards as key strengths of the product. It also provides businesses with more advanced capabilities, like conversion funnel analysis and identifying at which stages in the funnel web visitors are most likely to leave your website.

One of the biggest benefits Google Analytics offers users is the ability to seamlessly integrate with the Google ecosystem of products. It also gives users a comprehensive view of all website activity (including traffic, events, click-through rates, bounce rates, etc.) and the ability to create custom reports. 

Limitations

As you compare AT Internet and Google Analytics, there are a few limitations to consider for each product. 

As a French-based company, AT Internet was designed with data privacy needs in mind. It places a large emphasis on ensuring its customers can remain GDPR compliant. On the other hand, Google Analytics is a U.S.-based company and has therefore not needed to prioritize GDPR compliance as much as AT Internet.

AT Internet’s customer support is also recognized as very responsive. On the other hand, reviewers on TrustRadius frequently voice their frustration with the lack of support for Google Analytics users.

However, Google Analytics provides users with a free platform that allows them to get a comprehensive overview of website performance. It also has a much larger user-base and comes from one of the largest tech companies in the world. In contrast, AT Internet does not provide a free option and has a relatively smaller user-base. 

Pricing 

Google Analytics is free, though with limited capabilities compared to the premium version, Google Analytics 360. The premium version offers extra features like advanced funnel reporting, attribution modeling, Salesforce integration, unlimited data, access to raw data, and un-sampled reporting. 

AT Internet has a Business Plan available for about $400 per month. The vendor also offers a Premium plan with additional features like specialized consulting, advanced navigation and UX analysis, and real-time raw data streams. Pricing for this plan is not openly disclosed on the vendor’s website but can be requested. 

Which Is Right For You?

For small businesses looking for a budget-friendly solution, Google Analytics is likely a better option. If your business is already using other Google products, such as Google Suite, Google Optimize, Google Data Studio, etc., Google Analytics can easily integrate with the rest of your Google tech stack. 

If your organization is based in an EU country and is looking for a solution that has robust GDPR policies in place, AT Internet is likely a better fit. AT Internet is also a better choice if you’re looking for a vendor that has strong customer support and consultation services. 

Likelihood to Recommend

AT Internet

When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013.Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
Uwe Gobbers | TrustRadius Reviewer

Google Analytics

It's well suited for every small, medium, or large start-up organization. It provides a good database of prospects by filtering through who all visited our website and also shares information about their time spent, interest area, and engagement with specific content. It is a great help in developing the user persona of our target audience. Also, it improves the basic as well as an advanced understanding for the marketers regarding their users and target groups.
Vijeta Chaudhary | TrustRadius Reviewer

Pros

AT Internet

  • A very strong, supportive team who are keen to develop the relationship and deliver business value
  • Excellent 'real-time' data availability through rapid data processing
  • Powerful tools for analysing content consumption and usage patterns
  • A range of API options to deliver data in the format required
  • A process of continuous evolution in the data tools provided
Neal Cantle | TrustRadius Reviewer

Google Analytics

  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Anonymous | TrustRadius Reviewer

Cons

AT Internet

  • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
  • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
  • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
Anonymous | TrustRadius Reviewer

Google Analytics

  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AT Internet

AT Internet 8.0
Based on 18 answers
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 9.9
Based on 50 answers
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
John Laudisio | TrustRadius Reviewer

Usability

AT Internet

AT Internet 8.3
Based on 8 answers
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 8.4
Based on 7 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

Reliability and Availability

AT Internet

AT Internet 9.5
Based on 9 answers
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
Pierre Buffet | TrustRadius Reviewer

Google Analytics

Google Analytics 10.0
Based on 5 answers
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
John Laudisio | TrustRadius Reviewer

Performance

AT Internet

AT Internet 9.0
Based on 1 answer
All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 8.0
Based on 1 answer
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
John Laudisio | TrustRadius Reviewer

Support Rating

AT Internet

AT Internet 8.3
Based on 164 answers
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 7.0
Based on 83 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Sarah Hoffman | TrustRadius Reviewer

In-Person Training

AT Internet

AT Internet 5.0
Based on 1 answer
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
Anonymous | TrustRadius Reviewer

Google Analytics

No score
No answers yet
No answers on this topic

Online Training

AT Internet

No score
No answers yet
No online training
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

Implementation Rating

AT Internet

AT Internet 8.0
Based on 1 answer
The support team helps us to implement AT Internet.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 9.0
Based on 13 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Joshua Van Horsen | TrustRadius Reviewer

Alternatives Considered

AT Internet

AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
Dmitry Kharitonov | TrustRadius Reviewer

Google Analytics

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Anonymous | TrustRadius Reviewer

Scalability

AT Internet

AT Internet 8.0
Based on 1 answer
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 9.0
Based on 1 answer
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
John Laudisio | TrustRadius Reviewer

Return on Investment

AT Internet

  • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
  • You just have to know how to find the information and interpret it.
Anonymous | TrustRadius Reviewer

Google Analytics

  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
Heide Rembold | TrustRadius Reviewer

Screenshots

Pricing Details

AT Internet

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$430

Starting Price

$0 per server calls consumption

AT Internet Editions & Modules

Edition
Business$4301
PremiumContact us1
  1. per server calls consumption
Additional Pricing Details
Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription https://www.atinternet.com/en/pricing/

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Google Analytics Editions & Modules

Edition
Google AnalyticsFree
Google Analytics 360$150,0002
  1. none
  2. per year
Additional Pricing Details

Add comparison