Based on 228 reviews and ratings
Based on 3144 reviews and ratings
AT Internet and Google Analytics are both web analytics tools that allow organizations to track and measure website engagement and performance. They can help businesses monitor website traffic, perform event tracking, and look for ways their webpages can be optimized.
On TrustRadius, Google Analytics is preferred more by SMBs while AT Internet is preferred more by midsize businesses and enterprises. This is likely because Google Analytics is free and can offer small businesses access to basic web analytics features. AT Internet offers paid products and services that provide larger businesses with more advanced capabilities.
Businesses can identify traffic sources, monitor website traffic, and conduct event tracking with each of these tools. However, both products stand out in a few ways.
AT Internet customers highlight its data query tool and the ability to create customized dashboards as key strengths of the product. It also provides businesses with more advanced capabilities, like conversion funnel analysis and identifying at which stages in the funnel web visitors are most likely to leave your website.
One of the biggest benefits Google Analytics offers users is the ability to seamlessly integrate with the Google ecosystem of products. It also gives users a comprehensive view of all website activity (including traffic, events, click-through rates, bounce rates, etc.) and the ability to create custom reports.
As you compare AT Internet and Google Analytics, there are a few limitations to consider for each product.
As a French-based company, AT Internet was designed with data privacy needs in mind. It places a large emphasis on ensuring its customers can remain GDPR compliant. On the other hand, Google Analytics is a U.S.-based company and has therefore not needed to prioritize GDPR compliance as much as AT Internet.
AT Internet’s customer support is also recognized as very responsive. On the other hand, reviewers on TrustRadius frequently voice their frustration with the lack of support for Google Analytics users.
However, Google Analytics provides users with a free platform that allows them to get a comprehensive overview of website performance. It also has a much larger user-base and comes from one of the largest tech companies in the world. In contrast, AT Internet does not provide a free option and has a relatively smaller user-base.
Google Analytics is free, though with limited capabilities compared to the premium version, Google Analytics 360. The premium version offers extra features like advanced funnel reporting, attribution modeling, Salesforce integration, unlimited data, access to raw data, and un-sampled reporting.
AT Internet has a Business Plan available for about $400 per month. The vendor also offers a Premium plan with additional features like specialized consulting, advanced navigation and UX analysis, and real-time raw data streams. Pricing for this plan is not openly disclosed on the vendor’s website but can be requested.
Which Is Right For You?
For small businesses looking for a budget-friendly solution, Google Analytics is likely a better option. If your business is already using other Google products, such as Google Suite, Google Optimize, Google Data Studio, etc., Google Analytics can easily integrate with the rest of your Google tech stack.
If your organization is based in an EU country and is looking for a solution that has robust GDPR policies in place, AT Internet is likely a better fit. AT Internet is also a better choice if you’re looking for a vendor that has strong customer support and consultation services.
Provided by the TrustRadius Research Team
Published on June 4, 2020
Likelihood to Recommend
- A very strong, supportive team who are keen to develop the relationship and deliver business value
- Excellent 'real-time' data availability through rapid data processing
- Powerful tools for analysing content consumption and usage patterns
- A range of API options to deliver data in the format required
- A process of continuous evolution in the data tools provided
- Multiple reports to see website use and behavior
- Allows you to customize reports with days, weeks, months, and years
- You can build out a dashboard to easily view stats from multiple websites in one place
- You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
- Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
- Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
- Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
- Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
- Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
- Gotchas around filtering and data validation.
- Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Likelihood to Renew
Reliability and Availability
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Return on Investment
- Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
- You just have to know how to find the information and interpret it.
- It has helped us gain understanding of what is going on on our website.
- It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
- It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
- It has helped guide our website redesign.
Premium Consulting/Integration Services
Entry-level set up fee?
AT Internet Editions & Modules
- per server calls consumption
Additional Pricing DetailsOur different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription https://www.atinternet.com/en/pricing/
Premium Consulting/Integration Services—
Entry-level set up fee?
Google Analytics Editions & Modules
|Google Analytics 360||$150,0002|
- per year