AT Internet vs. Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AT Internet
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
AT Internet provides digital analytics. Active for over 20 years, AT Internet's goal is helping customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, AT Internet's Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile…
$430
per server calls consumption
Google Analytics
Score 8.5 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
AT InternetGoogle Analytics
Editions & Modules
Business
$430
per server calls consumption
Premium
Contact us
per server calls consumption
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
AT InternetGoogle Analytics
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$430 per server calls consumptionNo setup fee
Additional DetailsOur different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription https://www.atinternet.com/en/pricing/
More Pricing Information
Community Pulse
AT InternetGoogle Analytics
Considered Both Products
AT Internet
Chose AT Internet
We have used Google Analytics, Comscore and Chartbeat.

Google Analytics obviously benefits from more functionality, the ability to track users and also integrate commercial revenue on the 360 GA - which would be a fantastic feature. In the tender process, GA did not have the …
Chose AT Internet
For our department we prefer to use AT Internet because we have been trained and we know the tool well. However when we create new ephemeral mini sites (which is quite rare) we may have to use Google Analytics because the solution seems simpler and faster to integrate for our …
Chose AT Internet
AT Internet is more comprehensive than Google Analytics. It allows you to make personalized requests, to access the API easily with high quotas. Other tools accompany the analytics solution and are included in the license. Data are also stored and processed in European Union …
Chose AT Internet
To be very honest, it was a decision made before I joined the company. I think that if I had the choice, I would prefer to use Google Analytics from a media perspective. However, it is also a question of budget as Google Analytics Premium is more expensive.
Chose AT Internet
I was not involved in [the] choosing AT Internet.
Chose AT Internet
Allows for more independence (vs. Google). The accuracy of the data is better (not a panel of data). Proximity (we can easily be advised by their team and get support).
Chose AT Internet
According to Gartner, AT Internet is one of the best web analytics solutions on the market. Adding to this, we wanted to make sure that we get a secure solution in terms of legal issues. Furthermore, when considering the pricing of AT Internet, this solution is quite …
Chose AT Internet
AT Internet is more comprehensive and provides a lot of filters in easy ways, especially for websites that has various subdomains and pages used for different purposes. Also, the trend analysis and the ability to create reports and design them the way we want is very, very …
Chose AT Internet
AT Internet is much more flexible than other solutions we used. The reliability of their platform and the quality of the data is better.
Chose AT Internet
Flexibility
Chose AT Internet
We prefer AT because it's a european company, transparent about GDPR concerns, with great customer support.
Chose AT Internet
More complete and detailed. And we are used to it, so moving won't make any sense. You don't change a team that is winning.
Chose AT Internet
AT Internet has many advantages over both such as fully processed real-time data availability (vs. comScore/ Adobe), video and audio analytics (vs. Google) and enhanced support.
Chose AT Internet
I think it's everything that I wrote in previous answers combined together.
Chose AT Internet
AT Internet is as easy to use as GA, if not more. AT Internet has a much higher respect for user data privacy than Google does and won't use it for advertising. Data stays in Europe which, given how the US has little respect for user privacy and given how unpredictable their …
Chose AT Internet
Actually, AT internet did not stack up against other solutions. AT Internet is very expensive comparing other solutions. There are many open-sources and free tools in the market like Matomo. So we stopped to use AT Internet.
Chose AT Internet
At Internet has been selected for GDPR compliance (servers location) and for the need to export raw data.
Chose AT Internet
AT Internet has a poor user interface and it is very difficult and not intuitive to quickly find the relevant information. However, there are a lot of fields (dimensions & metrics), so I guess if you are used to using the tool, it is quite interesting but paid training is …
Chose AT Internet
GA is more intuitive regarding dashboard creation and management, but AT is quite simple for an all media campaign generation policy.
Chose AT Internet
With AT internet , you can access & query the data to do deep-dive analysis with DataQuery.
There is also a simple way of doing dashboard.
Chose AT Internet
AT Internet was selected for its GDPR Compliance and ability to support our complex organizational structure with multiple broadcasters.
Google Analytics

No answer on this topic

Top Pros
Top Cons
TrustRadius Insights
AT InternetGoogle Analytics
Highlights

TrustRadius
Research Team Insight
Published

AT Internet and Google Analytics are both web analytics tools that allow organizations to track and measure website engagement and performance. They can help businesses monitor website traffic, perform event tracking, and look for ways their webpages can be optimized. 

On TrustRadius, Google Analytics is preferred more by SMBs while AT Internet is preferred more by midsize businesses and enterprises. This is likely because Google Analytics is free and can offer small businesses access to basic web analytics features. AT Internet offers paid products and services that provide larger businesses with more advanced capabilities. 

Features

Businesses can identify traffic sources, monitor website traffic, and conduct event tracking with each of these tools. However, both products stand out in a few ways. 

AT Internet customers highlight its data query tool and the ability to create customized dashboards as key strengths of the product. It also provides businesses with more advanced capabilities, like conversion funnel analysis and identifying at which stages in the funnel web visitors are most likely to leave your website.

One of the biggest benefits Google Analytics offers users is the ability to seamlessly integrate with the Google ecosystem of products. It also gives users a comprehensive view of all website activity (including traffic, events, click-through rates, bounce rates, etc.) and the ability to create custom reports. 

Limitations

As you compare AT Internet and Google Analytics, there are a few limitations to consider for each product. 

As a French-based company, AT Internet was designed with data privacy needs in mind. It places a large emphasis on ensuring its customers can remain GDPR compliant. On the other hand, Google Analytics is a U.S.-based company and has therefore not needed to prioritize GDPR compliance as much as AT Internet.

AT Internet’s customer support is also recognized as very responsive. On the other hand, reviewers on TrustRadius frequently voice their frustration with the lack of support for Google Analytics users.

However, Google Analytics provides users with a free platform that allows them to get a comprehensive overview of website performance. It also has a much larger user-base and comes from one of the largest tech companies in the world. In contrast, AT Internet does not provide a free option and has a relatively smaller user-base. 

Pricing 

Google Analytics is free, though with limited capabilities compared to the premium version, Google Analytics 360. The premium version offers extra features like advanced funnel reporting, attribution modeling, Salesforce integration, unlimited data, access to raw data, and un-sampled reporting. 

AT Internet has a Business Plan available for about $400 per month. The vendor also offers a Premium plan with additional features like specialized consulting, advanced navigation and UX analysis, and real-time raw data streams. Pricing for this plan is not openly disclosed on the vendor’s website but can be requested. 

Which Is Right For You?

For small businesses looking for a budget-friendly solution, Google Analytics is likely a better option. If your business is already using other Google products, such as Google Suite, Google Optimize, Google Data Studio, etc., Google Analytics can easily integrate with the rest of your Google tech stack. 

If your organization is based in an EU country and is looking for a solution that has robust GDPR policies in place, AT Internet is likely a better fit. AT Internet is also a better choice if you’re looking for a vendor that has strong customer support and consultation services. 

User Ratings
AT InternetGoogle Analytics
Likelihood to Recommend
8.0
(120 ratings)
9.0
(181 ratings)
Likelihood to Renew
8.0
(18 ratings)
10.0
(50 ratings)
Usability
8.3
(8 ratings)
8.0
(6 ratings)
Availability
9.5
(9 ratings)
10.0
(5 ratings)
Performance
9.0
(1 ratings)
8.0
(1 ratings)
Support Rating
8.7
(162 ratings)
7.0
(78 ratings)
In-Person Training
5.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
10.0
(2 ratings)
Implementation Rating
8.0
(1 ratings)
9.0
(13 ratings)
Configurability
9.0
(1 ratings)
6.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
8.0
(1 ratings)
9.0
(1 ratings)
Vendor post-sale
6.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
AT InternetGoogle Analytics
Likelihood to Recommend
AT Internet
When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
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Google
A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
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Pros
AT Internet
  • A very strong, supportive team who are keen to develop the relationship and deliver business value
  • Excellent 'real-time' data availability through rapid data processing
  • Powerful tools for analysing content consumption and usage patterns
  • A range of API options to deliver data in the format required
  • A process of continuous evolution in the data tools provided
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Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Cons
AT Internet
  • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
  • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
  • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
Read full review
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
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Likelihood to Renew
AT Internet
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
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Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
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Usability
AT Internet
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
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Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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Reliability and Availability
AT Internet
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
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Google
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
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Performance
AT Internet
All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
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Google
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
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Support Rating
AT Internet
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
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Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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In-Person Training
AT Internet
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
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Google
No answers on this topic
Online Training
AT Internet
No online training
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Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Implementation Rating
AT Internet
The support team helps us to implement AT Internet.
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Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Alternatives Considered
AT Internet
AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
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Google
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
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Scalability
AT Internet
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
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Google
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
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Return on Investment
AT Internet
  • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
  • You just have to know how to find the information and interpret it.
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Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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