AT Internet vs Google Analytics

• Real-time data: only a four minute delay between an action on a website and processed data you can work with.
• Support: very responsive support center and intelligent, creative consultants. I've never had a problem they couldn't solve.
• An application for everyone: there are applications for every type of user, from someone who just needs to view PDF dashboards, to basic data manipulation, to advanced analysts. You can get incredibly in depth with the type of data you're looking at or you can stay on the surface to get quick KPIs.
• API capabilites: ability to run real-time API calls through one of the apps, connect API calls to Excel, and the ability to import data from external APIs to display in dashboards.

Read full review

• Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
• The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
• You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)

Read full review

• Simplified interface
• More graphics options
• Easy reporting

Read full review

• They could simplify custom reporting. Especially when using customized data and drill downs. It is simple as it is, but at times, doesn't seem very flexible.
• Goals are currently limited to 20 (unless you pay.) Analytics Premium is costly, but not compared to some of the other major players.
• Google is constantly upgrading the user experience for Google Analytics. The good, is that they are improving it. The bad, if you only login to GA once a month, you may fumble around looking for features/options that you once knew.

Read full review

• AT Internet helped us to track precisely our conversion funnels. We could identify the pain points and improve the forms/pages that needed to be improved.

Read full review

• Measuring digital marketing channel performance and from there, optimizing the ads to improve performance.
• Provide more insight from the target audience.
• Measuring the effectiveness of the website content.

Read full review