What users are saying about
56 Ratings
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Top Rated
2239 Ratings
56 Ratings
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Score 7.4 out of 101

Google Analytics

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Top Rated
2239 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

AT Internet

AT Internet is great if you have a wide breadth of users at different skill levels. If people using the tool are only going to be doing very basic analysis or only very detailed analysis, the scope of AT Internet may not be what you need. In our implementation of AT Internet, we have really advanced users as well as very basic users, so all of the applications available get used. AT Internet is also great when you need to perform multi-dimensional reporting. In Google Analytics it's not really possible to create a report in the interface that has more than two dimensions, which is very limiting. AT Internet allows you to add as many dimensions as you want to each analysis, as well as an unlimited number of metrics. Some metrics and dimensions don't play nicely together, however, so you really have to take the time to learn which are crossable, which involves a combination of questioning the support center and trial and error.
No photo available

Google Analytics

I always recommend Google Analytics. I've never had a site I've worked on that didn't use Google Analytics.
Seth Tucker profile photo

Pros

AT Internet

  • Real-time data: only a four minute delay between an action on a website and processed data you can work with.
  • Support: very responsive support center and intelligent, creative consultants. I've never had a problem they couldn't solve.
  • An application for everyone: there are applications for every type of user, from someone who just needs to view PDF dashboards, to basic data manipulation, to advanced analysts. You can get incredibly in depth with the type of data you're looking at or you can stay on the surface to get quick KPIs.
  • API capabilites: ability to run real-time API calls through one of the apps, connect API calls to Excel, and the ability to import data from external APIs to display in dashboards.
No photo available

Google Analytics

  • Google Analytics does the obvious thing really well: tracks user behavior around our website. But more specifically, it allows us to do some very complicated attribution to behavior, traffic sources and even specific campaigns or devices. Depending on the volume of traffic we are trying to analyze and the purpose, we can narrow things down EXTREMELY well and get a great story to use for data mining.
  • The eCommerce tracking with GA (Google Analytics) is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically from that campaign--especially if I am looking back at inventory purchased from a campaign (or in our case, people who signed up for Classes) I can tell all of that from GA.
  • You can use GA to track specific user accounts within a product, and differentiate user behavior within the product based on account roles. A lot of people don't know about this, but with the help of a developer you can leverage a TON of data including creating lookalike audiences that you can sync into AdWords and make your display campaigns highly targeted. Most people think this kind of feature is only available on Facebook ads--nope! :)
Seth Tucker profile photo

Cons

AT Internet

  • Simplified interface
  • More graphics options
  • Easy reporting
No photo available

Google Analytics

  • They could simplify custom reporting. Especially when using customized data and drill downs. It is simple as it is, but at times, doesn't seem very flexible.
  • Goals are currently limited to 20 (unless you pay.) Analytics Premium is costly, but not compared to some of the other major players.
  • Google is constantly upgrading the user experience for Google Analytics. The good, is that they are improving it. The bad, if you only login to GA once a month, you may fumble around looking for features/options that you once knew.
Christopher Corbett profile photo

Likelihood to Renew

AT Internet

AT Internet 7.6
Based on 9 answers
The AT Internet teams always works on improving their products. I had the opportunity to see a demonstration of some future products: they will be more user friendly, easier to use, and faster at providing data. Moreover, meeting them in the different events they organize is always a pleasant and enriching experience.
Denis Dupouy profile photo

Google Analytics

Google Analytics 7.0
Based on 47 answers
As long as our requirements of Google Analytics remains in the same proximity, I will continue to use and renew my use of Google Analytics. If it comes to a point where we are reaching a bazillion hits a month and require tracking thousands of channels, we may look at other solutions based on cost.
Christopher Corbett profile photo

Usability

AT Internet

AT Internet 6.4
Based on 1 answer
No answer on this topic is available.

Google Analytics

Google Analytics 7.0
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

AT Internet

AT Internet 8.9
Based on 3 answers
They are very reactive and their solution is powerful.
Edouard Ader profile photo

Google Analytics

Google Analytics 5.7
Based on 20 answers
When we were still beginners we were able to call the local Google hotline to ask for initial support and set up. After that, we never feel the need to ask support anymore because we have our own site performance consultant.
Stephanie Erlita Arifin profile photo

Online Training

AT Internet

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

AT Internet

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 5.0
Based on 6 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Joshua Van Horsen profile photo

Alternatives Considered

AT Internet

AT Internet is easier to use for marketing, and while AT Internet is not free compared with GA the price is reasonable. GA has too much data which is not necessary for a marketing approach.
No photo available

Google Analytics

Google Analytics goes head to head when it comes to basic browser and activity tracking, but falls behind when it comes to full tracking of a request and the performance impact it has on a web site or application. A lot of this is due to the fact that Google Analytics can only be installed on the front end of a website or application.
Sean Patterson profile photo

Return on Investment

AT Internet

  • AT Internet helped us to track precisely our conversion funnels. We could identify the pain points and improve the forms/pages that needed to be improved.
Sixtine Wittlin profile photo

Google Analytics

  • Measuring digital marketing channel performance and from there, optimizing the ads to improve performance.
  • Provide more insight from the target audience.
  • Measuring the effectiveness of the website content.
Tony Phan profile photo

Pricing Details

AT Internet

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

* per server calls consumption

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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