BenchmarkONE vs. Printfection vs. VerticalResponse

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.

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It is well suited for a one-stop shop that gets everything done in one place (sizing, order, warehousing, shipping, drop-shipping, ability to do one-off orders, support in the process). It is less appropriate if you need something very specific and what they have doesn't work for you or if you like to be very involved in the complete process. It is also less appropriate if price is a major factor.

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For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

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• The product is simple to use but can be as complex as you would like it to be.
• Customer service and support are great. Always responsive and quick to find a solution.
• The email templates and instructional videos have been helpful.
• They definitely understand marketing and have created a simple system to support content delivery.

• The swag catalogue has lots of items to choose from and they try to source anything else you need
• Takes care of the logistical challenges of getting swag to offices, events and to customers
• Their customer team are really hands on and helpful

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• I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
• We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
• The dashboard is functional and easy to find when you need with a quick search.

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• They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
• I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
• The onboarding process was a bit bumpy and took much longer than expected.

• Their Giveaway feature was made some improvements but I would like to see it be more flexible
• Being able to get more samples of products and printing prior to ordering
• Swag photography/ items in stock in our closet- we had to provide photos of these items
• Better updates on swag items that are low in stock

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• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.

We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.

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Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.

The product is really easy to use and manage. We love using Printfection. It's easy to order, ship and manage everything. I did remove one rating point because their set up for "giveaways" is a little cumbersome and I wish their platform notified you when products in your giveaways are running low.

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I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

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There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!

Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.

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Never had an issue with uptime

Printfection's performance has been top-notch. We have been using Printfection for only about 8 months, and have not had any issues with performance.

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No issues

I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.

Every step of the way, I have been helped by someone who feels like a friend. They know their stuff and they get back to me in a timely manner. It gets frustrating when you need help but the "experts" don't offer any. Printfection isn't like this at all. They've done a great job making sure I understand everything I need to have a successful campaign for our employees.

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At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

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Tyler led some of our staff through training and was very helpful. Tyler was also always available for any questions after training was complete.

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We completed online training with a Printfection rep leading us through the process. This made the whole experience easy and helpful.

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Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Overall very satisfied. More sample please.

Their team is very helpful in getting set up and we felt like they worked with us on price and also getting our previous inventory we had at our offices set up in Printfection. The only down side of shipping in your items to Printfection is the photography of the items (which clients can see) is pretty terrible if you don't have clear product photos prior to sending the items to Printfection warehouse.

**All items purchased through Printfection the product photos look better (so this issue won't be the case with those who aren't shipping existing swag to their warehouse)

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Salesforce integration never worked right. We had to abandon.

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently

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There were a couple of reasons we selected Printfection: price and contract/level of commitment (we are on a month-to-month plan). To be honest, there are products that integrate better with Salesforce and have more capabilities but we were looking for something that didn't require us to sign a year contract and was a reasonable price. After purchasing, we are extremely impressed with their team and consider this a huge benefit of going with Printfection.

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In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

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Simple pricing and easy to pitch to stakeholders

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Only a few of our departments will be using Printfection, (like HR and Customer Success), but both departments find Printfection flexible and scalable.

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There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house

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• It saved us time, as we were able to centralize our marketing and sales efforts
• It helped close more sales, through nurturing funnels
• Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information

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• Previously we had a "welcome" kit for certain new customers with custom packaging and great messaging. It was very successful in helping kick off a new customer relationship.
• If the platform was integrated with our CRM we'd have more metrics to be able to measure ROI.

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• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

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