Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CTM
Score 10.0 out of 10
Small Businesses (1-50 employees)
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
$79
per month
Google Voice
Score 7.8 out of 10
N/A
Google Voice is a free IP telephony service that provides users with one phone number that can be forwarded to multiple phones or devices. It includes features such as call forwarding, voicemail translation, text messaging, and voice calls. Fees may apply for international calling.
$10
per month
Invoca
Score 9.8 out of 10
N/A
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
Pricing
CTMGoogle VoiceInvoca
Editions & Modules
Marketing Lite
$79
per month
Marketing Pro
$179
per month
Sales Engage
$329
per month
Enterprise
$1999
per month
Starter
$10
per user/per month
Standard
$20
per user/per month
Premier
$30
per user/per month
No answers on this topic
Offerings
Pricing Offerings
CTMGoogle VoiceInvoca
Free Trial
NoNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.
More Pricing Information
Community Pulse
CTMGoogle VoiceInvoca
Considered Multiple Products
CTM
Chose CTM
I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that …
Google Voice

No answer on this topic

Invoca

No answer on this topic

Features
CTMGoogle VoiceInvoca
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
CTM
-
Ratings
Google Voice
5.3
53 Ratings
41% below category average
Invoca
-
Ratings
Hosted PBX00 Ratings6.025 Ratings00 Ratings
Multi-level Interactive Voice Response (IVR)00 Ratings3.027 Ratings00 Ratings
User templates00 Ratings1.419 Ratings00 Ratings
Call reports00 Ratings6.846 Ratings00 Ratings
Directory of employee names00 Ratings9.027 Ratings00 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
CTM
-
Ratings
Google Voice
8.4
67 Ratings
1% above category average
Invoca
-
Ratings
Answering rules00 Ratings8.546 Ratings00 Ratings
Call recording00 Ratings8.352 Ratings00 Ratings
Call park00 Ratings6.422 Ratings00 Ratings
Call screening00 Ratings10.060 Ratings00 Ratings
Message alerts00 Ratings9.065 Ratings00 Ratings
VoIP system collaboration
Comparison of VoIP system collaboration features of Product A and Product B
CTM
-
Ratings
Google Voice
7.5
44 Ratings
7% below category average
Invoca
-
Ratings
Video conferencing00 Ratings6.122 Ratings00 Ratings
Audio conferencing00 Ratings7.939 Ratings00 Ratings
Video screen sharing00 Ratings8.014 Ratings00 Ratings
Instant messaging00 Ratings8.027 Ratings00 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
CTM
-
Ratings
Google Voice
7.0
63 Ratings
14% below category average
Invoca
-
Ratings
Mobile app for iOS00 Ratings6.745 Ratings00 Ratings
Mobile app for Android00 Ratings7.351 Ratings00 Ratings
Best Alternatives
CTMGoogle VoiceInvoca
Small Businesses
Invoca
Invoca
Score 9.8 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
ServiceTitan
ServiceTitan
Score 7.2 out of 10
Medium-sized Companies
Revenue.io
Revenue.io
Score 8.0 out of 10
CloudTalk
CloudTalk
Score 7.5 out of 10
Revenue.io
Revenue.io
Score 8.0 out of 10
Enterprises
Revenue.io
Revenue.io
Score 8.0 out of 10
Cisco Business Edition 7000 (discontinued)
Cisco Business Edition 7000 (discontinued)
Score 9.0 out of 10
Revenue.io
Revenue.io
Score 8.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
CTMGoogle VoiceInvoca
Likelihood to Recommend
10.0
(9 ratings)
9.0
(71 ratings)
9.0
(19 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(7 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.0
(9 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
7.0
(35 ratings)
8.2
(12 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.0
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
CTMGoogle VoiceInvoca
Likelihood to Recommend
CTM
[CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
Read full review
Google
I do think Google Voice works well for organizations that do not have a support team meant to provide regular telephone support, and instead do so on an ad hoc basis. I would not recommend it for high-volume call activities, such as SDR motions.
Read full review
Invoca
Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.
Read full review
Pros
CTM
  • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
  • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
  • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
  • Cost is well worth what you get from the software.
Read full review
Google
  • Google Voice has been great for setting up additional phone lines and numbers.
  • The voicemail inbox is a great feature and you can see when messages come in online and listen to the messages from your computer.
  • Google Voice allows us to have multiple phone numbers and lines for specific business purposes.
Read full review
Invoca
  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
Read full review
Cons
CTM
  • Can get pricy.
  • More complex integrations may need professional services.
  • No push notifications for incoming SMS on mobile app (non agent).
Read full review
Google
  • There has not been much innovation since the initial release.
  • It doesn't handle SMS well.
  • It does not natively integrate with CRM without legacy complication
  • It is not supported by Google as it once was
  • Call Recording is non-existent
  • Call-Tree or Virtual Auto-Attendant needs are not available
Read full review
Invoca
  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.
Read full review
Likelihood to Renew
CTM
No answers on this topic
Google
Google Voice has been invaluable for us in our effort to provide exceptional customer service. With Google Voice, we have been able to increase our customer interactions while reducing the wait time to reach a live person on our team. We couldn't be more pleased with the way things have worked out since implementing Google Voice.
Read full review
Invoca
No answers on this topic
Usability
CTM
No answers on this topic
Google
I think it works really well in the arena it operates in, but not so well in areas where an enterprise system would be more appropriate. It's great for quick solutions that just work, but not so much for more complex call management tasks.
Read full review
Invoca
No answers on this topic
Support Rating
CTM
No answers on this topic
Google
They do not offer support unless you have the Business account for Google Voice under G Suite. This is tough, because Google doesn't really have a customer support team for this service, so when it gets shut down for a few hours, we have no choice but to wait it out. But this doesn't happen that often, which is great.
Read full review
Invoca
Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
Read full review
Implementation Rating
CTM
No answers on this topic
Google
It is a pretty seamless program to transfer to, even for people who either have little experience with these programs or people who were stuck on Skype
Read full review
Invoca
No answers on this topic
Alternatives Considered
CTM
CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
Read full review
Google
The integrations of Google Voice with all our devices are flawless, Android, iOS, Windows, Linux and Mac. Also, the call performance is far superior on wifi as well as on mobile data. With Skype, we had several problems with personal accounts, performance issues, and in general, it felt awkward to use it.
Read full review
Invoca
Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS solutions that accommodated all types of campaigns. We've found that now in LeadsPedia, but have still found that many partners prefer going through Invoca, so we still use it. It's an excellent platform for partners to access.
Read full review
Contract Terms and Pricing Model
CTM
No answers on this topic
Google
Google Voice should be also be use to those who have difficulty in speaking English. So the contract term will need to be a little strict as Google Voice is used in navigations as the part of GPRS navigation is personal. The private data need to be in control much more securely and safely.
Read full review
Invoca
No answers on this topic
Professional Services
CTM
No answers on this topic
Google
It help to connect with the products that we use as a part. We need to get in touch with our professional world. It is like a tool that helps us to get in touch with everything from A to Z in our professional careers. So we need to be in touch with everything as linearly as the jpb can be done.
Read full review
Invoca
No answers on this topic
Return on Investment
CTM
  • Fits nicely into the % of budget dedicated to Analytics
  • CallTrackingMetrics is our system of truth for source of calls for Local Service business
  • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
Read full review
Google
  • Cost for Google Voice is stellar, starting at $10/mo per user.
  • While it doesn't offer a new Audio/Video conferencing solution it does integrate with GSuite so it makes use of Google Calendar and Hangouts/ Google Meet.
  • Gets the employee's to use their company phone numbers more as texting is easy and deployment is simple.
  • The cell phone app is reliable and easy to deploy.
Read full review
Invoca
  • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
  • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
Read full review
ScreenShots

CTM Screenshots

Screenshot of Activity LogScreenshot of Softphone Interface