Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…
$9,990
per year
Webex Webinars
Score 8.8 out of 10
N/A
Webex Webinars is a scalable webinar platform that helps users to create engaging and impactful experiences for everyone, from small sessions to massive global audiences.
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Wistia
Score 9.5 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
I'd say mainly well suited for larger audiences. I think there's probably some products that are a little more economical for smaller audiences, but if you need a solid, reliable platform for larger audiences, say more than a hundred people. So this is the best product for that or at least top two.
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Cisco Webex Events is very straightforward and easy to use. Setting up an event within the platform is quite simple - anyone can do it.
Webex Events is a great add-on feature to the Webex conferencing platform to allow a one-way broadcast of information, rather than worrying about attendees being able to interrupt the presentation.
Recording a session is fairly simple and accessing the recordings post-event is quite reliable. I believe you can also upload .mp4 files into the Webex Events platform to serve as a host.
Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Webex Webinars continues to provide exceptional value as a community engagement and professional education platform. As long as there are a multitude of event offerings and the product continues to be supported with periodic software and security updates, I can anticipate using Webex Webinars for the foreseeable future. Overall a great product!
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
My experience with this software is fantastic; it's so satisfying that it only took me a week to go through an internal training program to use this software, actually, I don't think this training program was necessary. Usability is one of the most fantastic features to guarantee the increase of members in remote events.
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
Webex Webinars are available 24/7 and is based on your license purchase and usage. Webex Webinars needs maximum bandwidth consumption for sending and receiving videos and listed below are some examples. High-Definition Video: 2.5 Mbps (Receive) and 3.0 Mbps (Send)· High Quality Video: 1.0 Mbps (Receive) and 1.5 Mbps (Send)· Standard Quality Video: 0.5 Mbps (Receive) and 0.5 Mbps (Send) Webex Webinars makes it easy to analyze attendance statistics, send participants to a post-webinar landing page, and integrate data into CRMs and marketing automation.
You can turn around WebEx Attendance reports within 24 hours. Sign in to Webex Site Administration and go to Reports - Access Anywhere. Select the beginning and ending dates for the report. Report data is available only for sessions conducted up to three months before the current date depending on your administration set-up. From the Sort results by drop-down list, select the sort order criteria for the report. After hosting a WebEx Webinar, you have the ability to create a report of all of the participants and the times that they entered and left the meeting. Reports cannot track emoji's or reactions. Best practice for Q&A and tracking you can integrate SLIDO. You cannot save individual polling results. Also the polling report does not include who asked and answered the questions. This limitation does not apply to SLIDO. Closed captions and transcriptions are only saved if the Webinar is recorded. If you face problems during a webinar, you can hit then button which creates and send a report to Cisco who will then look into the problems to avoid future occurrences
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
I love the control that this product gives to those running the meetings. It allows you to assign presenter roles to people and everyone else that is an attendee can be totally controlled, like whether they can unmute, use video or just sit there and watch. It really gives control of the meeting to those who are running it. And we love that ability for those meetings that we are trying to make sure people are listening in on instead of trying to participate.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
ON24 has a lot more bells and whistles, which is great when you need them but when you're looking for a straight up platform to host a stand alone webinar, Webex Webinars is a good alternative. We've selected Webex Webinars when we don't need such a customized webinar console.
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Webex Webinars is a scalable platform designed for interactive experiences. It can accommodate attendees from 100 up to 100,000 attendees depending on the purchase of your license. The scalability is based on each company's requirements and usage. Webex Webinars can offer key features like real-time translations, moderated Q&A, live polling, and chat, making it suitable for both small and large audiences and can be deployed across multiple departments and sites as needed.
Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
