Breeze Intelligence for Hubspot vs. Demandbase One vs. Google Campaign Manager 360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Breeze Intelligence for Hubspot
Score 8.7 out of 10
N/A
Breeze Intelligence for Hubspot, formerly Clearbit, is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.
$20,000
Annually
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Google Campaign Manager 360
Score 7.4 out of 10
N/A
Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A
Pricing
Breeze Intelligence for HubspotDemandbase OneGoogle Campaign Manager 360
Editions & Modules
All Plans
$20,000.00
Annually
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Breeze Intelligence for HubspotDemandbase OneGoogle Campaign Manager 360
Free Trial
YesNoNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoYesNo
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional DetailsPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Breeze Intelligence for HubspotDemandbase OneGoogle Campaign Manager 360
Considered Multiple Products
Breeze Intelligence for Hubspot
Chose Breeze Intelligence for Hubspot
Excellent point solution for our needs. Will re-evaluate complete Clearbit offering to get more value at renewal.
Demandbase One
Chose Demandbase One
I am not too sure why we chose Demandbase One over RollWorks. I believe it was the holistic offering that our team liked and how it worked well with our systems such as Salesforce/Pardot. In the end, I am happy with the selection and taking the learnings we have from the …
Google Campaign Manager 360

No answer on this topic

Features
Breeze Intelligence for HubspotDemandbase OneGoogle Campaign Manager 360
Prospecting
Comparison of Prospecting features of Product A and Product B
Breeze Intelligence for Hubspot
8.6
23 Ratings
10% above category average
Demandbase One
-
Ratings
Google Campaign Manager 360
-
Ratings
Advanced search8.821 Ratings00 Ratings00 Ratings
Identification of new leads9.120 Ratings00 Ratings00 Ratings
List quality8.422 Ratings00 Ratings00 Ratings
List upload/download8.220 Ratings00 Ratings00 Ratings
Ideal customer targeting8.218 Ratings00 Ratings00 Ratings
Load time/data access9.121 Ratings00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Breeze Intelligence for Hubspot
9.3
26 Ratings
18% above category average
Demandbase One
-
Ratings
Google Campaign Manager 360
-
Ratings
Contact information9.325 Ratings00 Ratings00 Ratings
Company information9.326 Ratings00 Ratings00 Ratings
Industry information9.326 Ratings00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Breeze Intelligence for Hubspot
8.4
25 Ratings
12% above category average
Demandbase One
-
Ratings
Google Campaign Manager 360
-
Ratings
Lead qualification process8.617 Ratings00 Ratings00 Ratings
Smart lists and recommendations8.215 Ratings00 Ratings00 Ratings
Salesforce integration9.522 Ratings00 Ratings00 Ratings
Company/business profiles9.122 Ratings00 Ratings00 Ratings
Alerts and reminders8.412 Ratings00 Ratings00 Ratings
Data hygiene8.222 Ratings00 Ratings00 Ratings
Automatic data refresh8.620 Ratings00 Ratings00 Ratings
Tags7.713 Ratings00 Ratings00 Ratings
Filters and segmentation7.717 Ratings00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Breeze Intelligence for Hubspot
8.2
9 Ratings
10% above category average
Demandbase One
-
Ratings
Google Campaign Manager 360
-
Ratings
Sales email templates8.29 Ratings00 Ratings00 Ratings
Append emails to records8.29 Ratings00 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Breeze Intelligence for Hubspot
-
Ratings
Demandbase One
6.0
47 Ratings
24% below category average
Google Campaign Manager 360
-
Ratings
Automated routing and prioritization00 Ratings6.439 Ratings00 Ratings
Customer interaction histories00 Ratings6.543 Ratings00 Ratings
Syndicated content00 Ratings4.03 Ratings00 Ratings
Personalization00 Ratings6.240 Ratings00 Ratings
Engagement data tracking00 Ratings6.847 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Breeze Intelligence for Hubspot
-
Ratings
Demandbase One
6.5
34 Ratings
18% below category average
Google Campaign Manager 360
8.8
33 Ratings
11% above category average
Ad campaign creation00 Ratings6.732 Ratings8.033 Ratings
Display advertising00 Ratings7.232 Ratings10.030 Ratings
Contextual advertising00 Ratings6.525 Ratings00 Ratings
Social advertising00 Ratings5.826 Ratings00 Ratings
Ad reporting and analytics00 Ratings6.533 Ratings00 Ratings
Ad deployment00 Ratings00 Ratings10.033 Ratings
Ad display and retargeting segmentation00 Ratings00 Ratings9.031 Ratings
Sequence targeting00 Ratings00 Ratings7.023 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Breeze Intelligence for Hubspot
-
Ratings
Demandbase One
6.7
50 Ratings
13% below category average
Google Campaign Manager 360
-
Ratings
Standard visitor segmentation00 Ratings6.949 Ratings00 Ratings
Behavioral visitor segmentation00 Ratings6.846 Ratings00 Ratings
ABM sales intelligence00 Ratings6.548 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Breeze Intelligence for Hubspot
-
Ratings
Demandbase One
6.6
51 Ratings
13% below category average
Google Campaign Manager 360
-
Ratings
3rd party intent signals00 Ratings6.547 Ratings00 Ratings
Downstream intent signals00 Ratings6.646 Ratings00 Ratings
Account identification00 Ratings6.851 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Breeze Intelligence for Hubspot
-
Ratings
Demandbase One
7.0
44 Ratings
11% below category average
Google Campaign Manager 360
-
Ratings
Automated workflow & orchestration00 Ratings7.044 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Breeze Intelligence for Hubspot
-
Ratings
Demandbase One
-
Ratings
Google Campaign Manager 360
9.0
29 Ratings
20% above category average
Data Transfer00 Ratings00 Ratings9.024 Ratings
DSP integration00 Ratings00 Ratings9.026 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Breeze Intelligence for Hubspot
-
Ratings
Demandbase One
-
Ratings
Google Campaign Manager 360
9.2
33 Ratings
17% above category average
Ad dashboards00 Ratings00 Ratings10.031 Ratings
Ad performance reports00 Ratings00 Ratings9.033 Ratings
Ad conversion tracking00 Ratings00 Ratings9.032 Ratings
Ad attribution reporting00 Ratings00 Ratings9.031 Ratings
Cross-channel ad management00 Ratings00 Ratings9.026 Ratings
Ad forecasting and optimization00 Ratings00 Ratings9.025 Ratings
Best Alternatives
Breeze Intelligence for HubspotDemandbase OneGoogle Campaign Manager 360
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Dealfront
Dealfront
Score 9.7 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Breeze Intelligence for HubspotDemandbase OneGoogle Campaign Manager 360
Likelihood to Recommend
9.3
(26 ratings)
6.2
(222 ratings)
9.0
(45 ratings)
Likelihood to Renew
8.0
(2 ratings)
4.9
(30 ratings)
8.0
(13 ratings)
Usability
9.5
(5 ratings)
6.6
(91 ratings)
8.0
(2 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
-
(0 ratings)
Support Rating
6.2
(2 ratings)
10.0
(50 ratings)
9.0
(4 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
9.9
(2 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
6.0
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Breeze Intelligence for HubspotDemandbase OneGoogle Campaign Manager 360
Likelihood to Recommend
HubSpot
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Read full review
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
Read full review
Google
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
Read full review
Pros
HubSpot
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Read full review
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Google
  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Read full review
Cons
HubSpot
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Read full review
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Google
  • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
  • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
Read full review
Likelihood to Renew
HubSpot
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Read full review
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Read full review
Google
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Read full review
Usability
HubSpot
Clearbit is very easy to use. Any new joiner can self-onboard, self-learn in matter of hours, if not minutes. Its integration feature within Hubspot and also with Salesforce makes it easy for marketing team to use it every day. The customer support team is also very responsive and helpful to resolve issues within few days
Read full review
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
Read full review
Google
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Demandbase
Seems to always work.
Read full review
Google
No answers on this topic
Performance
HubSpot
No answers on this topic
Demandbase
It's pretty fast.
Read full review
Google
No answers on this topic
Support Rating
HubSpot
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
Read full review
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Read full review
Google
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Read full review
In-Person Training
HubSpot
No answers on this topic
Demandbase
She was fine, but we only had one session
Read full review
Google
No answers on this topic
Online Training
HubSpot
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Read full review
Google
No answers on this topic
Implementation Rating
HubSpot
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Read full review
Google
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Read full review
Alternatives Considered
HubSpot
When evaluating data enrichment solutions, we compared Clearbit against alternatives like ZoomInfo, InsideView, and D&B Hoovers. Clearbit emerged as our preferred choice for several key reasons:
- Superior API flexibility and integration capabilities, particularly with our existing tech stack - More competitive pricing model compared to enterprise solutions like ZoomInfo
- Higher data accuracy rates, especially for technology companies and digital-first businesses - Better developer documentation and support resources

While competitors like ZoomInfo might offer broader coverage for certain industries, Clearbit's focus on digital-first companies and B2B technology firms aligned perfectly with our target market. The platform's ability to provide real-time enrichment through API calls, combined with its straightforward implementation process, made it the most suitable choice for our specific use case.
Read full review
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Read full review
Google
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Read full review
Return on Investment
HubSpot
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Read full review
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
Google
  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
Read full review
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of