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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clicktools

    Score10 out of 10
    N/AClicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired by SAP in 2017 when the companies formed a strategic partnership.N/A

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pricing
    ClicktoolsHubSpot Marketing Hub
    Editions & Modules
    No answers on this topic
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Offerings
    Pricing Offerings
    ClicktoolsHubSpot Marketing Hub
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    ClicktoolsHubSpot Marketing Hub
    Considered Both Products
    SAP
    Chose Clicktools
    Clicktools' deep integration with SFDC and the existing template for building and executing an end-to-end NPS program was the deciding factor when evaluating survey products. The NPS project initiated our product search, and Clicktools offered considerable experience and …
    Incentivized
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    31 Answers
    Features
    ClicktoolsHubSpot Marketing Hub
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    8.3
    14 Ratings
    3% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Survey templates7.011 Ratings00 Ratings
    Themes8.912 Ratings00 Ratings
    Custom logo/branding8.914 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    8.9
    16 Ratings
    4% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Changes to live survey8.916 Ratings00 Ratings
    Question design help8.914 Ratings00 Ratings
    Multiple question types8.916 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    8.0
    13 Ratings
    4% below category average
    HubSpot Marketing Hub
    -
    Ratings
    Survey logic flexibility8.013 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    9.5
    16 Ratings
    16% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Response tracking9.914 Ratings00 Ratings
    Data export9.915 Ratings00 Ratings
    Standard reports9.013 Ratings00 Ratings
    Custom reports9.911 Ratings00 Ratings
    Analytics9.011 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    8.9
    14 Ratings
    3% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Access controls8.914 Ratings00 Ratings
    Compliance9.06 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    9.0
    6 Ratings
    11% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Vendor-offered crowdsourcing10.01 Ratings00 Ratings
    Respondent restrictions8.06 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    WYSIWYG email editor00 Ratings8.0347 Ratings
    Dynamic content00 Ratings7.6347 Ratings
    Ability to test dynamic content00 Ratings7.8322 Ratings
    Landing pages00 Ratings7.3375 Ratings
    A/B testing00 Ratings6.7299 Ratings
    Mobile optimization00 Ratings7.7370 Ratings
    Email deliverability reporting00 Ratings7.9378 Ratings
    List management00 Ratings8.9379 Ratings
    Triggered drip sequences00 Ratings8.3291 Ratings
    Lead Management
    Comparison of Lead Management features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Lead nurturing automation00 Ratings7.9370 Ratings
    Lead scoring and grading00 Ratings6.9337 Ratings
    Data quality management00 Ratings7.6345 Ratings
    Automated sales alerts and tasks00 Ratings8.9314 Ratings
    Campaign Management
    Comparison of Campaign Management features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    -
    Ratings
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Calendaring00 Ratings6.7319 Ratings
    Event/webinar marketing00 Ratings6.9262 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    -
    Ratings
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Social sharing and campaigns00 Ratings5.7355 Ratings
    Social profile integration00 Ratings6.1344 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    384 Ratings
    4% above category average
    Dashboards00 Ratings8.0381 Ratings
    Standard reports00 Ratings7.7377 Ratings
    Custom reports00 Ratings7.8339 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Clicktools and HubSpot Marketing Hub
    Feature
    Clicktools
    -
    Ratings
    HubSpot Marketing Hub
    7.2
    356 Ratings
    6% below category average
    API00 Ratings7.2264 Ratings
    Role-based workflow & approvals00 Ratings7.6295 Ratings
    Customizability00 Ratings7.8317 Ratings
    Integration with Salesforce.com00 Ratings6.8236 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.1104 Ratings
    Integration with SugarCRM00 Ratings7.093 Ratings
    Best Alternatives
    ClicktoolsHubSpot Marketing Hub
    Small Businesses
    Jotform
    Score8.5 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClicktoolsHubSpot Marketing Hub
    Likelihood to Recommend
    8.9
    (28 ratings)
    7.5
    (670 ratings)
    Likelihood to Renew
    9.0
    (12 ratings)
    6.0
    (372 ratings)
    Usability
    8.2
    (4 ratings)
    7.6
    (121 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (25 ratings)
    Performance
    8.0
    (2 ratings)
    8.9
    (17 ratings)
    Support Rating
    8.8
    (6 ratings)
    8.4
    (88 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (8 ratings)
    Online Training
    7.0
    (1 ratings)
    9.1
    (26 ratings)
    Implementation Rating
    9.6
    (5 ratings)
    7.3
    (48 ratings)
    Configurability
    7.0
    (1 ratings)
    7.3
    (2 ratings)
    Ease of integration
    7.0
    (1 ratings)
    8.9
    (5 ratings)
    Product Scalability
    7.0
    (1 ratings)
    7.3
    (7 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.1
    (3 ratings)
    User Testimonials
    ClicktoolsHubSpot Marketing Hub
    Likelihood to Recommend
    SAP
    For any organization that is using salesforce.com and needs to implement a survey system that directly ties back to their salesforce.com system I would highly recommend Clicktools. We tried building our own customer satisfaction survey and it was not worth the effort, especially as our questions are ever changing. The integration with the case module was easy to configure
    Incentivized
    Read full review
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Pros
    SAP
    • Integration with Salesforce: it is critical to us as we use Salesforce, and a lot of record management is automated thanks to great Clicktools integration with Salesforce.
    • Responsiveness of technical support: a lot of program staff across our organization use Clicktools every day, so having a quick response time to troubleshoot arising issues is important.
    • User-friendly interface: Clicktools improved their interface to make it more user-friendly which improves efficiency.
    Incentivized
    Read full review
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Cons
    SAP
    • Speed - the quality of graphics is high and a lot of info is being pulled, it can take quite a bit of time to produce results.
    • I am unable to open multiple tabs to run several functions within Clicktools simultaneously.
    • Easier/more intuitive graphics uploading.
    • Run reports based on a certain factor (i.e. if there is a particular product we continuously run reports on, I would like to see a chart comparison of how that products scores have varied over time).
    Incentivized
    Read full review
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    We have loved using Clicktools and will continue to use it for the foreseeable future. The price and Salesforce integration is what really sets it apart from any other solution out there. I have learned a great deal about surveys and how to manage them in a CRM by using Clicktools. We will certainly be renewing our contract.
    Read full review
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Usability
    SAP
    ClickTools is very easy to use and get started doing the basics. Anyone will be able to easily log in an create a survey from day 1. Skip logic can be a little tricky and is less user friendly, so testing is very important. I would say that, overall, usability is good.
    Read full review
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Reliability and Availability
    SAP
    No answers on this topic
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Performance
    SAP
    ClickTools is always available when I need it. The interface is quick and does not drag. Survey responses show up quickly after a survey is submitted. The survey analyzer is swift as well. There is no waiting around for something to process when you are using ClickTools.
    Read full review
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Support Rating
    SAP
    I get frustrated by not being able to find the answers to my questions online by myself. I would rather search FAQs and find things that way, but it seems I always have to contact support to get the answer I need. They need a more robust support center so you can do it yourself. But on the upside, when I do contact support, they respond immediately and usually solve my problem quickly
    Read full review
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    In-Person Training
    SAP
    No answers on this topic
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Online Training
    SAP
    No answers on this topic
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Implementation Rating
    SAP
    If you are setting up integration with a CRM (Salesforce) get this done early on in the process. You can always do it later, but it's easiest to lay your foundation first and then build up and around it later
    Read full review
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Alternatives Considered
    SAP
    There was no need to create survey landing pages from Salesforce for external polls, we could decide where survey results were captured in Salesforce (if at all - can report straight from CT), and with simple html skills we could brand everything
    Read full review
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Scalability
    SAP
    No answers on this topic
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Return on Investment
    SAP
    • Clicktools plays a crucial role in our Net Promoter Score (NPS) survey. Twice a year we deploy the survey, and because of the flexibility of ClickTools and its integration with SFDC, we've seen a 40% response rate in a survey that formally only received 6-7%.
    Incentivized
    Read full review
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.