Cordial vs HubSpot Marketing Hub | TrustRadius

What users are saying about

Score 7.9 out of 10

Based on 7 reviews and ratings

Score 8.5 out of 10

Based on 1682 reviews and ratings

Feature Rating Comparison

Cordial

HubSpot Marketing Hub

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

HubSpot Marketing Hub

Dashboards

Standard reports

Custom reports

Cordial

HubSpot Marketing Hub

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Cordial

HubSpot Marketing Hub

Calendaring

Event/webinar marketing

Cordial

HubSpot Marketing Hub

Social sharing and campaigns

Social profile integration

Cordial

HubSpot Marketing Hub

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
Email marketing. The templates provided allow me to easily create, beautiful professional emails.
Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.

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Digital Marketing Manager

Orasi SoftwareComputer Software, 201-500 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 10.0

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

View all 371 answers on this topic

Usability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.5

Based on 100 answers

Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.

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UXM Product Manager

Incite EnergyOil & Energy, 11-50 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 50 answers

We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good

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President

KBK CommunicationsMarketing and Advertising, 1-10 employees

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Performance

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Support Rating

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.0

Based on 164 answers

I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with

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Marketing Manager

Alpine Valley PURE ServiceFood & Beverages, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

View all 8 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

View all 5 answers on this topic

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.

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Meredith Mackay

Consultant

Medical Advantage GroupHospital & Health Care, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 7 answers

While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.

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Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
We have logged three record-breaking sales quarters.
Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.

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Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

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Screenshots

See All (7) Cordial Screenshots

See All (6) HubSpot Marketing Hub Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Cordial Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$800¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 1,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

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Rating Summary

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

Cordial

HubSpot Marketing Hub

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