What users are saying about
7 Ratings
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Top Rated
1935 Ratings
7 Ratings
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Score 6 out of 100

HubSpot Marketing Hub

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Top Rated
1935 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
8.4

HubSpot Marketing Hub

84%
HubSpot Marketing Hub ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
8.2
82%
331 Ratings

Dynamic content

6.3
63%
5 Ratings
8.4
84%
331 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
8.3
83%
308 Ratings

Landing pages

10.0
100%
1 Rating
8.1
81%
361 Ratings

A/B testing

7.0
70%
4 Ratings
8.4
84%
285 Ratings

Mobile optimization

7.5
75%
5 Ratings
8.7
87%
352 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
8.7
87%
697 Ratings

List management

7.5
75%
5 Ratings
8.5
85%
363 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.5
85%
275 Ratings

Reporting & Analytics

7.0

Cordial

70%
8.2

HubSpot Marketing Hub

82%
HubSpot Marketing Hub ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
8.3
83%
365 Ratings

Standard reports

6.5
65%
5 Ratings
8.3
83%
361 Ratings

Custom reports

6.0
60%
5 Ratings
8.0
80%
324 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
8.2

HubSpot Marketing Hub

82%
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.4
84%
354 Ratings

Lead scoring and grading

N/A
0 Ratings
7.8
78%
325 Ratings

Data quality management

N/A
0 Ratings
8.2
82%
331 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.1
81%
299 Ratings

Campaign Management

Cordial

Feature Set Not Supported
N/A
8.1

HubSpot Marketing Hub

81%
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
7.9
79%
305 Ratings

Event/webinar marketing

N/A
0 Ratings
8.2
82%
251 Ratings

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
8.3

HubSpot Marketing Hub

83%
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
8.2
82%
341 Ratings

Social profile integration

N/A
0 Ratings
8.4
84%
331 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
7.8

HubSpot Marketing Hub

78%
HubSpot Marketing Hub ranks higher in 6/6 features

API

N/A
0 Ratings
8.0
80%
252 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.6
86%
280 Ratings

Customizability

N/A
0 Ratings
8.2
82%
302 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.7
77%
228 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
6.9
69%
98 Ratings

Integration with SugarCRM

N/A
0 Ratings
7.1
71%
93 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
8.7

HubSpot Marketing Hub

87%
653 Ratings

Likelihood to Renew

Cordial

N/A
0 Ratings
9.0

HubSpot Marketing Hub

90%
372 Ratings

Usability

Cordial

N/A
0 Ratings
8.7

HubSpot Marketing Hub

87%
106 Ratings

Availability

Cordial

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
50 Ratings

Performance

Cordial

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
34 Ratings

Support Rating

Cordial

N/A
0 Ratings
8.5

HubSpot Marketing Hub

85%
168 Ratings

In-Person Training

Cordial

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
8 Ratings

Online Training

Cordial

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
26 Ratings

Implementation Rating

Cordial

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
98 Ratings

Product Scalability

Cordial

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
7 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

HubSpot Marketing Hub

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Arcoma L. Lambert | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

HubSpot Marketing Hub

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Joe Kevens | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Chris Gomez, SPHR | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$50 per month

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.0
Based on 372 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Roshni Rahman | TrustRadius Reviewer

Scalability

Cordial

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

HubSpot Marketing Hub

  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Heather Robinette, MBA | TrustRadius Reviewer

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