What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 7 reviews and ratings
HubSpot Marketing Hub
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Top Rated
1682 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 1682 reviews and ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
HubSpot Marketing Hub
I would recommend HubSpot's suite of tools to SMBs looking to centralize sales, marketing and other mission-critical business processes. I have no basis to rule it out for higher-volume Enterprise applications, but haven't worked with it at that level. There has been far more positives than negatives in regards to its usefulness to our company.
Director of Search
WidewailMarketing & Advertising, 11-50 employees
Feature Rating Comparison
Email & Online Marketing
Cordial
7.4
HubSpot Marketing Hub
8.4
WYSIWYG email editor
Cordial
4.0
HubSpot Marketing Hub
8.2
Dynamic content
Cordial
6.3
HubSpot Marketing Hub
8.1
Ability to test dynamic content
Cordial
6.8
HubSpot Marketing Hub
8.0
Landing pages
Cordial
10.0
HubSpot Marketing Hub
8.7
A/B testing
Cordial
7.0
HubSpot Marketing Hub
8.1
Mobile optimization
Cordial
7.5
HubSpot Marketing Hub
8.5
Email deliverability reporting
Cordial
8.4
HubSpot Marketing Hub
8.8
List management
Cordial
7.5
HubSpot Marketing Hub
8.7
Triggered drip sequences
Cordial
9.3
HubSpot Marketing Hub
8.7
Reporting & Analytics
Cordial
7.0
HubSpot Marketing Hub
8.5
Dashboards
Cordial
8.5
HubSpot Marketing Hub
8.3
Standard reports
Cordial
6.5
HubSpot Marketing Hub
8.5
Custom reports
Cordial
6.0
HubSpot Marketing Hub
8.6
Lead Management
Cordial
—
HubSpot Marketing Hub
8.4
Lead nurturing
Cordial
—
HubSpot Marketing Hub
8.8
Lead scoring and grading
Cordial
—
HubSpot Marketing Hub
8.3
Data quality management
Cordial
—
HubSpot Marketing Hub
8.1
Automated sales alerts and tasks
Cordial
—
HubSpot Marketing Hub
8.4
Campaign Management
Cordial
—
HubSpot Marketing Hub
8.3
Calendaring
Cordial
—
HubSpot Marketing Hub
8.1
Event/webinar marketing
Cordial
—
HubSpot Marketing Hub
8.5
Social Media Marketing
Cordial
—
HubSpot Marketing Hub
8.3
Social sharing and campaigns
Cordial
—
HubSpot Marketing Hub
8.4
Social profile integration
Cordial
—
HubSpot Marketing Hub
8.2
Platform & Infrastructure
Cordial
—
HubSpot Marketing Hub
8.1
API
Cordial
—
HubSpot Marketing Hub
8.1
Role-based workflow & approvals
Cordial
—
HubSpot Marketing Hub
8.2
Customizability
Cordial
—
HubSpot Marketing Hub
8.3
Integration with Salesforce.com
Cordial
—
HubSpot Marketing Hub
8.3
Integration with Microsoft Dynamics CRM
Cordial
—
HubSpot Marketing Hub
7.8
Integration with SugarCRM
Cordial
—
HubSpot Marketing Hub
7.7
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
HubSpot Marketing Hub
- Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
- Email marketing. The templates provided allow me to easily create, beautiful professional emails.
- Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Digital Marketing Manager
Orasi SoftwareComputer Software, 201-500 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesHubSpot Marketing Hub
- It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
- I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
- While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Marketing Manger
ConexlinkComputer Software, 11-50 employees
Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Managing Director
Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees
Usability
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.5
Based on 100 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
UXM Product Manager
Incite EnergyOil & Energy, 11-50 employees
Reliability and Availability
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 50 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
President
KBK CommunicationsMarketing and Advertising, 1-10 employees
Performance
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Support Rating
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.0
Based on 164 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Marketing Manager
Alpine Valley PURE ServiceFood & Beverages, 11-50 employees
In-Person Training
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Online Training
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Implementation Rating
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Marketing Analyst
PSMJ Resources, Inc.Design, 51-200 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesHubSpot Marketing Hub
Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Consultant
Medical Advantage GroupHospital & Health Care, 51-200 employees
Scalability
Cordial
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
HubSpot Marketing Hub
- Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
- We have logged three record-breaking sales quarters.
- Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Digital Marketing Director
Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees
Screenshots
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Cordial Editions & Modules
—
Additional Pricing Details
—HubSpot Marketing Hub
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Marketing Hub Editions & Modules
Edition
Pro | $8001 |
---|---|
Enterprise | $3,2002 |
Starter | $503 |
Free | $04 |
- per month (includes 1,000 contacts)
- per month (includes 10,000 contacts)
- per month (includes 1,000 contacts)
- per month