Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dealfront
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
D&B Hoovers
Score 8.1 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Lead Forensics
Score 9.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
DealfrontD&B HooversLead Forensics
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DealfrontD&B HooversLead Forensics
Free Trial
YesYesYes
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesYesNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DealfrontD&B HooversLead Forensics
Considered Multiple Products
Dealfront
Chose Dealfront
Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.
Leadfeeder gives you a more cost-effective …
Chose Dealfront
Price was a big factor. This software was roughly a quarter of the cost. Plus Lead Forensics charges to access the emails of people at the company where as LeadFeeder does not.
D&B Hoovers
Chose D&B Hoovers
D&B Hoovers blows their competition out of the water. After the first demo we were sold. The capabilities of the solution and the accuracy of information is unmatched.
Lead Forensics
Chose Lead Forensics
Lead Forensics supports our language requirements.
Chose Lead Forensics
I have found Lead Forensics to be user-friendly and intuitive. The data is great.
Chose Lead Forensics
Lead Forensics data was more accurate and in-depth. I pay more for it but get a larger volume of leads. I also find the contacts to be better too. I did a test between the two and the accountant manager was less salesy and helped me learn the product and its benefits.
Features
DealfrontD&B HooversLead Forensics
Lead Management
Comparison of Lead Management features of Product A and Product B
Dealfront
7.7
1 Ratings
1% above category average
D&B Hoovers
-
Ratings
Lead Forensics
-
Ratings
Data quality management7.01 Ratings00 Ratings00 Ratings
Automated sales alerts and tasks6.01 Ratings00 Ratings00 Ratings
Lead segmentation and distribution10.01 Ratings00 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Dealfront
9.3
1 Ratings
22% above category average
D&B Hoovers
-
Ratings
Lead Forensics
-
Ratings
Integrations with advertising platforms7.01 Ratings00 Ratings00 Ratings
Integrations with CRMs10.01 Ratings00 Ratings00 Ratings
Integrations with data storage tools10.01 Ratings00 Ratings00 Ratings
Integrations with lead automation tools10.01 Ratings00 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Dealfront
8.5
1 Ratings
3% above category average
D&B Hoovers
-
Ratings
Lead Forensics
-
Ratings
KPI analytics10.01 Ratings00 Ratings00 Ratings
Drop-off analytics7.01 Ratings00 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Dealfront
10.0
1 Ratings
18% above category average
D&B Hoovers
-
Ratings
Lead Forensics
-
Ratings
Conditional logic paths10.01 Ratings00 Ratings00 Ratings
Web embedding10.01 Ratings00 Ratings00 Ratings
Date picker10.01 Ratings00 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Dealfront
-
Ratings
D&B Hoovers
7.7
121 Ratings
1% below category average
Lead Forensics
-
Ratings
Advanced search00 Ratings7.3115 Ratings00 Ratings
Identification of new leads00 Ratings7.6107 Ratings00 Ratings
List quality00 Ratings7.0116 Ratings00 Ratings
List upload/download00 Ratings7.6109 Ratings00 Ratings
Ideal customer targeting00 Ratings7.7104 Ratings00 Ratings
Load time/data access00 Ratings9.2115 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Dealfront
-
Ratings
D&B Hoovers
8.7
119 Ratings
11% above category average
Lead Forensics
-
Ratings
Contact information00 Ratings8.2109 Ratings00 Ratings
Company information00 Ratings9.1119 Ratings00 Ratings
Industry information00 Ratings8.7116 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Dealfront
-
Ratings
D&B Hoovers
8.0
114 Ratings
7% above category average
Lead Forensics
-
Ratings
Lead qualification process00 Ratings7.577 Ratings00 Ratings
Smart lists and recommendations00 Ratings7.987 Ratings00 Ratings
Salesforce integration00 Ratings7.862 Ratings00 Ratings
Company/business profiles00 Ratings8.0109 Ratings00 Ratings
Alerts and reminders00 Ratings8.078 Ratings00 Ratings
Data hygiene00 Ratings8.294 Ratings00 Ratings
Automatic data refresh00 Ratings8.685 Ratings00 Ratings
Tags00 Ratings8.170 Ratings00 Ratings
Filters and segmentation00 Ratings8.292 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Dealfront
-
Ratings
D&B Hoovers
9.7
55 Ratings
26% above category average
Lead Forensics
-
Ratings
Sales email templates00 Ratings10.07 Ratings00 Ratings
Append emails to records00 Ratings9.455 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Dealfront
-
Ratings
D&B Hoovers
-
Ratings
Lead Forensics
8.8
74 Ratings
8% above category average
Lead Conversion Tracking00 Ratings00 Ratings8.162 Ratings
Bounce Rate Measurement00 Ratings00 Ratings8.551 Ratings
Device and Browser Reporting00 Ratings00 Ratings8.659 Ratings
Pageview Tracking00 Ratings00 Ratings9.269 Ratings
Event Tracking00 Ratings00 Ratings8.653 Ratings
Reporting in real-time00 Ratings00 Ratings8.863 Ratings
Referral Source Tracking00 Ratings00 Ratings9.363 Ratings
Customizable Dashboards00 Ratings00 Ratings9.266 Ratings
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User Ratings
DealfrontD&B HooversLead Forensics
Likelihood to Recommend
1.2
(14 ratings)
8.8
(126 ratings)
8.9
(82 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.9
(13 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
7.8
(8 ratings)
8.9
(64 ratings)
Availability
-
(0 ratings)
9.1
(5 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
8.7
(4 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
7.1
(10 ratings)
8.1
(3 ratings)
Online Training
-
(0 ratings)
9.4
(2 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
8.6
(8 ratings)
-
(0 ratings)
Configurability
-
(0 ratings)
7.8
(3 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.7
(3 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(2 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.5
(3 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.9
(3 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.9
(3 ratings)
-
(0 ratings)
User Testimonials
DealfrontD&B HooversLead Forensics
Likelihood to Recommend
Leadfeeder
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
Read full review
Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
Read full review
Lead Forensics
It's a great system. As I said, I had never used it, but I feel that if I do move on, I would definitely take this with me - everyone I introduce it to via my network is amazed by it. As a small company, for our sales and marketing, it is a brilliant platform; in fact, I'll go as far as to say that our logistics and supply chain look at it daily as well. Reports are fantastic, and the fact that you can jump on and see data in real time is brilliant.
Read full review
Pros
Leadfeeder
  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Read full review
Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
Read full review
Lead Forensics
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
Read full review
Cons
Leadfeeder
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
Read full review
Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
Read full review
Lead Forensics
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
Read full review
Likelihood to Renew
Leadfeeder
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
Read full review
Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
Read full review
Lead Forensics
No answers on this topic
Usability
Leadfeeder
Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
Read full review
Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
Read full review
Lead Forensics
Lead Forensics is usable and has clear videos scattered around the platform, encouraging users to level up. The CSM team is great at supporting and providing training for sales and marketing. Dashboards are a bit clunky, and the UI isn't the best. From memory, it hasn't really changed since we've been using it. These factors hold the platform back, as something as simple as filtering can be hidden behind a few clicks, which some salespeople are unaware of.
Read full review
Reliability and Availability
Leadfeeder
No answers on this topic
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
Read full review
Lead Forensics
No answers on this topic
Performance
Leadfeeder
No answers on this topic
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
Read full review
Lead Forensics
No answers on this topic
Support Rating
Leadfeeder
No answers on this topic
Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
Read full review
Lead Forensics
Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
Read full review
Online Training
Leadfeeder
No answers on this topic
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
Read full review
Lead Forensics
No answers on this topic
Implementation Rating
Leadfeeder
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
Read full review
Lead Forensics
No answers on this topic
Alternatives Considered
Leadfeeder
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
Read full review
Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
Read full review
Lead Forensics
I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
Read full review
Contract Terms and Pricing Model
Leadfeeder
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
Read full review
Lead Forensics
No answers on this topic
Scalability
Leadfeeder
No answers on this topic
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
Read full review
Lead Forensics
No answers on this topic
Professional Services
Leadfeeder
No answers on this topic
Dun & Bradstreet
very professional
Read full review
Lead Forensics
No answers on this topic
Return on Investment
Leadfeeder
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
Read full review
Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
Read full review
Lead Forensics
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
Read full review
ScreenShots

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.