Demandbase One vs. Salesloft

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Salesloft
Score 7.7 out of 10
N/A
Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
Pricing
Demandbase OneSalesloft
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OneSalesloft
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Demandbase OneSalesloft
Considered Both Products
Demandbase One
Chose Demandbase One
Truly, I have not used anything super similar to Demandbase One, which maybe is why I am so blown away by the services. I have not used a platform that truly shows who is interested and backs it up with reliable information. At my past B2B tech company, there was some sort of …
Chose Demandbase One
Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get …
Salesloft
Chose Salesloft
SalesLoft showed us a higher level of functionality than HubSpot, not only in the integration to SFDC, but also overall record management. After some time(roughly two years) and improvements made by HubSpot, they seemed to have caught up to SalesLoft but switching and …
Features
Demandbase OneSalesloft
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
47 Ratings
23% below category average
Salesloft
-
Ratings
Automated routing and prioritization6.439 Ratings00 Ratings
Customer interaction histories6.543 Ratings00 Ratings
Syndicated content4.03 Ratings00 Ratings
Personalization6.240 Ratings00 Ratings
Engagement data tracking6.847 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.6
34 Ratings
16% below category average
Salesloft
-
Ratings
Ad campaign creation6.832 Ratings00 Ratings
Display advertising7.232 Ratings00 Ratings
Contextual advertising6.525 Ratings00 Ratings
Social advertising5.826 Ratings00 Ratings
Ad reporting and analytics6.533 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.7
50 Ratings
13% below category average
Salesloft
-
Ratings
Standard visitor segmentation7.049 Ratings00 Ratings
Behavioral visitor segmentation6.846 Ratings00 Ratings
ABM sales intelligence6.548 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
6.6
51 Ratings
13% below category average
Salesloft
-
Ratings
3rd party intent signals6.547 Ratings00 Ratings
Downstream intent signals6.646 Ratings00 Ratings
Account identification6.851 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
7.0
44 Ratings
11% below category average
Salesloft
-
Ratings
Automated workflow & orchestration7.044 Ratings00 Ratings
Best Alternatives
Demandbase OneSalesloft
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Outreach
Outreach
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase OneSalesloft
Likelihood to Recommend
6.2
(222 ratings)
7.8
(324 ratings)
Likelihood to Renew
5.0
(30 ratings)
9.1
(4 ratings)
Usability
6.6
(91 ratings)
7.6
(8 ratings)
Availability
7.0
(2 ratings)
7.3
(1 ratings)
Performance
7.3
(2 ratings)
8.2
(1 ratings)
Support Rating
10.0
(50 ratings)
9.1
(5 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
7.3
(2 ratings)
Implementation Rating
10.0
(11 ratings)
8.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
8.7
(143 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
8.2
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
7.3
(1 ratings)
User Testimonials
Demandbase OneSalesloft
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
Read full review
SalesLoft
I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
Read full review
Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
SalesLoft
  • Salesloft enables us to outreach at scale.
  • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
  • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
  • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
Read full review
Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
SalesLoft
  • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
  • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
Read full review
Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Read full review
SalesLoft
SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
Read full review
Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
Read full review
SalesLoft
Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
Read full review
Reliability and Availability
Demandbase
Seems to always work.
Read full review
SalesLoft
The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
Read full review
Performance
Demandbase
It's pretty fast.
Read full review
SalesLoft
Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
Read full review
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Read full review
SalesLoft
The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
Read full review
In-Person Training
Demandbase
She was fine, but we only had one session
Read full review
SalesLoft
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Read full review
SalesLoft
We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
Read full review
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Read full review
SalesLoft
must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
Read full review
Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Read full review
SalesLoft
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
Read full review
Scalability
Demandbase
No answers on this topic
SalesLoft
The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
Read full review
Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
SalesLoft
  • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
  • Is it the dialer, or the leadership? You decide.
  • But the leadership also changed the dialer - so maybe it's both?
Read full review
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of