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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Exclaimer

    Score8.8 out of 10
    N/AExclaimer is a provider of email signature solutions, operating with the goal of empowering businesses to u

    $0.90

    per month (billed annually) per user

    Litmus from Validity

    Score8.6 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.N/A
    Pricing
    ExclaimerLitmus from Validity
    Editions & Modules
    Starter
    $0.90
    per month (billed annually) per user
    Standard
    $1.45
    per month (billed annually) per user
    Pro
    $1.75
    per month (billed annually) per user
    No answers on this topic
    Offerings
    Pricing Offerings
    ExclaimerLitmus from Validity
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsLicensing is based on the number of active mailboxes Exclaimer adds email signatures to. Subscriptions are on a monthly or annual basis. Volume and charitable discounts are available. Minimum number of users is 10 per month.—
    More Pricing Information
    Community Pulse
    ExclaimerLitmus from Validity
    Considered Both Products
    Exclaimer
    No answer on this topic
    Validity
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    275 Answers
    99%
    Would buy again
    292 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    262 Answers
    98%
    Delivers good value for the price
    212 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    275 Answers
    99%
    Happy with the feature set
    294 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    231 Answers
    98%
    Lived up to sales and marketing promises
    173 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    243 Answers
    98%
    Implementation went as expected
    174 Answers
    Features
    ExclaimerLitmus from Validity
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Exclaimer and Litmus from Validity
    Feature
    Exclaimer
    -
    Ratings
    Litmus from Validity
    6.8
    376 Ratings
    16% below category average
    WYSIWYG email editor00 Ratings9.158 Ratings
    Dynamic content00 Ratings8.659 Ratings
    Ability to test dynamic content00 Ratings8.1238 Ratings
    Landing pages00 Ratings2.64 Ratings
    A/B testing00 Ratings6.511 Ratings
    Mobile optimization00 Ratings9.4351 Ratings
    Email deliverability reporting00 Ratings8.5272 Ratings
    List management00 Ratings7.08 Ratings
    Triggered drip sequences00 Ratings1.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Exclaimer and Litmus from Validity
    Feature
    Exclaimer
    -
    Ratings
    Litmus from Validity
    7.1
    255 Ratings
    7% below category average
    Dashboards00 Ratings7.229 Ratings
    Standard reports00 Ratings7.5252 Ratings
    Custom reports00 Ratings6.6180 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Exclaimer and Litmus from Validity
    Feature
    Exclaimer
    -
    Ratings
    Litmus from Validity
    8.5
    356 Ratings
    4% above category average
    URL Validation00 Ratings9.3268 Ratings
    Link Tracking00 Ratings9.2233 Ratings
    Image Validation00 Ratings7.65 Ratings
    Inbox Display00 Ratings8.56 Ratings
    Email Accessibility Tools00 Ratings6.73 Ratings
    Spelling and Grammar Check00 Ratings7.31 Ratings
    Spam Testing00 Ratings9.5267 Ratings
    Email Previews00 Ratings9.6353 Ratings
    Best Alternatives
    ExclaimerLitmus from Validity
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ExclaimerLitmus from Validity
    Likelihood to Recommend
    8.9
    (288 ratings)
    9.2
    (428 ratings)
    Likelihood to Renew
    9.0
    (17 ratings)
    9.0
    (32 ratings)
    Usability
    10.0
    (67 ratings)
    8.0
    (22 ratings)
    Availability
    9.1
    (2 ratings)
    7.6
    (8 ratings)
    Performance
    7.3
    (2 ratings)
    7.3
    (8 ratings)
    Support Rating
    10.0
    (19 ratings)
    9.1
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    4.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (3 ratings)
    Implementation Rating
    7.8
    (7 ratings)
    2.2
    (13 ratings)
    Configurability
    8.2
    (2 ratings)
    3.9
    (7 ratings)
    Contract Terms and Pricing Model
    9.1
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    Product Scalability
    9.1
    (2 ratings)
    3.9
    (8 ratings)
    Professional Services
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    3.6
    (5 ratings)
    Vendor pre-sale
    1.0
    (2 ratings)
    5.5
    (4 ratings)
    User Testimonials
    ExclaimerLitmus from Validity
    Likelihood to Recommend
    Exclaimer
    Exclaimer is highly beneficial for larger companies that have a range of business units and requirements around the look and feel of signatures. Smaller organisations are unlikely to need the same degree of customisation, so the requirement is diminished. Particularly as there is something of a cost premium and another platform to manage.
    Incentivized
    Read full review
    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
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    Pros
    Exclaimer
    • Allows for easily customizing the templates for the signatures.
    • Allows uploading custom logos or banners to be applied in the different signatures
    • Allows assigning specific signatures to groups of users
    • Connects easily with all Google Suite email accounts within the organization
    Incentivized
    Read full review
    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
    Read full review
    Cons
    Exclaimer
    • A complete tutorial could be added to avoid common pitfalls (such as when to use 0 and when to use auto).
    • The email add-in seems quite clunky when getting going.
    • There is no way to self-serve user-specific changes (such as toggling on/off certain extras, such as direct dials, extensions, and job titles).
    Incentivized
    Read full review
    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
    Read full review
    Likelihood to Renew
    Exclaimer
    We are very happy with exclaimer it runs 99.9% of the time without any issues. It also very easy to use and maintain and the design team are happy to use it as its so user friendly. When compared to how much time we used to spend updating banners exclaimer saves us hours. This more than justifies the cost and when it comes to renew we wont be thinking twice about doing so
    Incentivized
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    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
    Read full review
    Usability
    Exclaimer
    In the order that I recall the setup process: Signature templates need to be set up (attribute mapping to AD) Office 365 connector needs to be set up (global admin needed and exclaimer engineer for guidance) Signature policies need to be set up (who gets which signatures) Office membership groups need to be setup (who in the org will use exclaimer) Members need to be added to those groups (user membership) Agents need to be deployed on the end-user hosts (local agent)
    Incentivized
    Read full review
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
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    Reliability and Availability
    Exclaimer
    Never had any issues with availability during our outages.
    Incentivized
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    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
    Read full review
    Performance
    Exclaimer
    I have to admit that there has been an odd occasion when the pages have taken a while to load. This is the exception rather than the rule.
    Incentivized
    Read full review
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
    Read full review
    Support Rating
    Exclaimer
    I've only had one issue in 7 years where I needed to reach out to Exclaimer for support, but it was handled quickly and resolved my issue. No messing around to provide additional information. Just a quick solution to what I was facing which resolved the issue on the first go around.
    Incentivized
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    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
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    In-Person Training
    Exclaimer
    No answers on this topic
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
    Read full review
    Online Training
    Exclaimer
    No answers on this topic
    Validity
    It has all the required information.
    Incentivized
    Read full review
    Implementation Rating
    Exclaimer
    Our implementation was relatively easy as we weren't cutting over from anything. We just got the software installed, set up the file share and got active directory set up. We got exsync on a scheduled task and it just worked. We built our templates and policies and it has always been relatively smooth.
    Incentivized
    Read full review
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
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    Alternatives Considered
    Exclaimer
    Exclaimer blows the doors off compared to Letsignit. Exclaimer is a little more expensive, but you get what you pay for. What you get is a much better user interface, real analytics instead of one crappy report you have to manually sort, and a much more robust campaign area. With Letsignit I was constantly getting messages that they were experiencing one problem or another, leading to service outages that impacted our users. Gotta love it when the CEO calls because he can't find his email signature. I've had no service interruptions with Exclaim and no email "excuses." That's the sort of thing that makes you lose confidence in a supplier quickly. Oh, and no communication/bills in French. I lived near the Canadian border, I get it, but you have customer databases, communicate appropriately.
    Incentivized
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    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
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    Contract Terms and Pricing Model
    Exclaimer
    Everything runs smoothly between us
    Incentivized
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    Validity
    No answers on this topic
    Scalability
    Exclaimer
    you can easily design more than one signature and spit it among the organisation
    Incentivized
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    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
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    Professional Services
    Exclaimer
    We used the Design Template service; this was a very pleasant experience and the design team we in constant communication with us to ensure the templates were designed exactly to our remit.
    Incentivized
    Read full review
    Validity
    No answers on this topic
    Return on Investment
    Exclaimer
    • Uniform feel for all emails sent by the organisation.
    • Meets regulatory Compliance.
    • Ability to send out the right phone numbers for the right departments.
    • It is easy to onboard new staff with the correct details from day 1 (no setup is needed from the new starter).
    Incentivized
    Read full review
    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
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    ScreenShots

    Exclaimer Screenshots

    Screenshot of how Exclaimer helps amplify every email with optimized email signatures for the whole organization.Screenshot of the Social Feeds feature. This can display the three latest social posts in an email signature, to strengthen connections and communities.Screenshot of where Exclaimer gives users the ability to automate and schedule signature updates. This helps to guarantee consistent, branded signatures on every email – even from mobile devices and Macs.Screenshot of the Exclaimer Cloud Outlook Add-in, which allows users to choose their email signature as they compose a message.Screenshot of where users can assign signatures to teams, departments, or entire organizations. This interface lets users tailor messages for specific recipients, fostering engagement through personalized approaches.

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.