What users are saying about
28 Ratings
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Top Rated
748 Ratings
28 Ratings
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Score 9 out of 100

Hootsuite

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Top Rated
748 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Falcon.io

I can recommend Falcon.io for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content
Maria Bereziuk | TrustRadius Reviewer

Hootsuite

Without
a doubt, I would recommend this tool to other businesses because it has been
embellished with so many good integration features. It is one of the finest
Social Media Management tools which we have had the experience of using for more
than two years. The features like engagement features, monitoring features,
publishing features and marketing features of this app are worth a try and that
is why I would highly recommend this tool to other businesses to definitely
give it a try.
Jake Widner | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Falcon.io
8.8
Hootsuite
7.7
Boolean keyword searches
Falcon.io
8.9
Hootsuite
7.7
Filtering out noise/spam
Falcon.io
8.4
Hootsuite
7.4
Sentiment analysis
Falcon.io
8.9
Hootsuite
7.3
Broad channel coverage
Falcon.io
9.0
Hootsuite
8.5

Publishing

Falcon.io
8.7
Hootsuite
8.5
Content planning and scheduling
Falcon.io
8.9
Hootsuite
9.1
Audience targeting
Falcon.io
9.0
Hootsuite
8.0
Content optimization
Falcon.io
8.4
Hootsuite
8.1
Workflow management
Falcon.io
8.5
Hootsuite
8.6

Engagement

Falcon.io
8.8
Hootsuite
8.4
Automated routing and prioritization
Falcon.io
8.5
Hootsuite
8.1
Customer interaction histories
Falcon.io
9.0
Hootsuite
8.4
Bulk actions
Falcon.io
9.0
Hootsuite
8.6

Marketing

Falcon.io
8.9
Hootsuite
7.5
Lead generation
Falcon.io
9.0
Hootsuite
7.7
Content marketing
Falcon.io
9.0
Hootsuite
7.8
Paid media management
Falcon.io
9.0
Hootsuite
7.1
Campaigns and promotions
Falcon.io
8.5
Hootsuite
7.2

Channel coverage/integration

Falcon.io
9.0
Hootsuite
8.6
Twitter
Falcon.io
9.5
Hootsuite
9.3
Facebook
Falcon.io
9.5
Hootsuite
9.2
LinkedIn
Falcon.io
9.0
Hootsuite
8.7
Google+
Falcon.io
9.0
Hootsuite
8.8
Instagram
Falcon.io
8.4
Hootsuite
8.0
Pinterest
Falcon.io
9.0
Hootsuite
8.3
YouTube
Falcon.io
8.5
Hootsuite
8.1

Reporting/analytics

Falcon.io
8.6
Hootsuite
7.7
Campaign success analytics
Falcon.io
8.9
Hootsuite
7.7
Real-time tracking
Falcon.io
9.0
Hootsuite
7.7
Competitor analysis
Falcon.io
7.9
Hootsuite
7.7

Account management

Falcon.io
8.2
Hootsuite
8.5
Role-based user permissions & privileges
Falcon.io
8.5
Hootsuite
8.9
Mobile access
Falcon.io
7.9
Hootsuite
8.2

Pros

Falcon.io

  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature. You can easily see when different posts are scheduled and where you have holes.
  • Falcon aggregates data well in their metrics section, although they only provide data you can get from the platform reports. It is nice to have it all in one place so to speak.
Lainey Graham | TrustRadius Reviewer

Hootsuite

  • You know when posts are going to get live through the publisher, so you are well aware of when to schedule next.
  • The platform provides us with the ability to view all the metrics in one place, which for some emerging businesses could be a very big thing.
  • This software is easy to use and intuitive in nature, so users can easily benefit from its user-friendliness.
  • The performance and efficiency of this tool are on point. Everything is pretty much decent and well-balanced.
  • I have always had a great experience with this software because its user interface is so user-friendly that it never made me feel odd for a single moment.
David Braun | TrustRadius Reviewer

Cons

Falcon.io

  • Some of our measurement metrics are predefined, and you would need to extract the raw data and calculate new or other metrics such as engagement rates (based on reach)
  • Can be quite pricy, especially compared to other cheaper solutions that can provide some of the basic functionalities for fraction of the price
Anonymous | TrustRadius Reviewer

Hootsuite

  • Sometimes I find it hard to navigate to the place I am trying to go to on Hootsuite - I wish it came with a cheat sheet.
  • Well, I do not know where it would not be suited, but I do wish there was more of a discount when you move up from one level to another - meaning, as I get new clients, I need to make sure I have enough spots left on Hootsuite to add them. Some clients want me to post on 5 social media sites and it is easy to use up the number of spots, but it is a big jump to the next level, and the number of clients I have changes from time to time. So if I jump to the next level, I might not need it in a few months.
  • There are a lot of questions it is asking, and I wish there were less.
Karen Roane | TrustRadius Reviewer

Likelihood to Renew

Falcon.io

Falcon.io 6.3
Based on 3 answers
I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 8.3
Based on 76 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Falcon.io

Falcon.io 9.0
Based on 2 answers
It acts as a single inbox used to deliver real-time customer service and management of crisis. All content is managed effectively using a single calendar.
Mahmoud Farag | TrustRadius Reviewer

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Falcon.io

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Falcon.io

Falcon.io 8.2
Based on 2 answers
No answer on this topic is available.

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Falcon.io

Falcon.io 8.5
Based on 2 answers
On the few occasions that I have used it, we have been slow to get responses. Despite all this, they have been very generous and persuasive.
Maria Bereziuk | TrustRadius Reviewer

Hootsuite

Hootsuite 8.1
Based on 99 answers
Each time I've contact Hootsuite for assistance they've helped. A person actually helped me!They were patient, explained what I could do, and provided links to videos to watch until I got the hang of it all. But seriously, they have people!Thank you
Davina Ford | TrustRadius Reviewer

In-Person Training

Falcon.io

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Falcon.io

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Falcon.io

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Falcon.io

Falcon is a much more robust tool, with significantly better scheduling and community management. Their Engage module is miles ahead.
Anonymous | TrustRadius Reviewer

Hootsuite

I selected Hootsuite as I could manage more profiles on here. I like how you can get GIFS and other images if you decide not to upload your own imagery. If I remember rightly, Later does not offer that. There are some elements from Later I would like to see on Hootsuite such as the preview function where you can see posts on an Instagram grid
Amey Hellen | TrustRadius Reviewer

Scalability

Falcon.io

No answers on this topic

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Falcon.io

  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
Anonymous | TrustRadius Reviewer

Hootsuite

  • Marketing efficiency and how much time I am spending on creating social media content each month.
  • Have analytics to look at and see what posts are working and what posts aren't and having the details to know how to change it for the better.
  • I feel I have to put less effort into our social media side of things because this makes it so much easier to run.
Todd Betzold | TrustRadius Reviewer

Screenshots

Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Falcon.io Editions & Modules

Edition
Falcon.io$1291
  1. per month
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
  4. none
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Likelihood to Recommend

Falcon.io
8.9
Hootsuite
8.5

Likelihood to Renew

Falcon.io
6.3
Hootsuite
8.3

Usability

Falcon.io
9.0
Hootsuite
9.1

Reliability and Availability

Falcon.io
Hootsuite
10.0

Performance

Falcon.io
8.2
Hootsuite
10.0

Support Rating

Falcon.io
8.5
Hootsuite
8.1

In-Person Training

Falcon.io
Hootsuite
6.0

Online Training

Falcon.io
Hootsuite
10.0

Implementation Rating

Falcon.io
Hootsuite
10.0

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