Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foleon
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Foleon is a content creation platform designed to make it easy to create interactive content that is on brand. It provides B2B companies with a drag & drop editor and interactive Foleon Doc format used to create bespoke digital content experiences that are engaging, intelligent, and scalable. Founded in Amsterdam with locations in the US and Europe, Foleon is on a mission to empower companies to create the content their audience craves.N/A
Folloze
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A
Ion Interactive
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A
Pricing
FoleonFollozeIon Interactive
Editions & Modules
No answers on this topic
Folloze
Contact Sales
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
FoleonFollozeIon Interactive
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalRequired$5,500 per customer
Additional DetailsWhen it comes to creating compelling content, we know one size doesn't fit all. So we offer custom plans that align with your business needs today and scale as you do.ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
FoleonFollozeIon Interactive
Features
FoleonFollozeIon Interactive
Engagement
Comparison of Engagement features of Product A and Product B
Foleon
-
Ratings
Folloze
7.7
11 Ratings
1% above category average
Ion Interactive
-
Ratings
Automated routing and prioritization00 Ratings7.510 Ratings00 Ratings
Customer interaction histories00 Ratings7.610 Ratings00 Ratings
Syndicated content00 Ratings7.49 Ratings00 Ratings
Personalization00 Ratings8.111 Ratings00 Ratings
Engagement data tracking00 Ratings7.711 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foleon
-
Ratings
Folloze
7.4
9 Ratings
5% below category average
Ion Interactive
-
Ratings
Ad campaign creation00 Ratings7.69 Ratings00 Ratings
Display advertising00 Ratings7.59 Ratings00 Ratings
Contextual advertising00 Ratings7.29 Ratings00 Ratings
Social advertising00 Ratings7.29 Ratings00 Ratings
Ad reporting and analytics00 Ratings7.59 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foleon
-
Ratings
Folloze
7.4
11 Ratings
3% below category average
Ion Interactive
-
Ratings
Standard visitor segmentation00 Ratings7.211 Ratings00 Ratings
Behavioral visitor segmentation00 Ratings7.510 Ratings00 Ratings
ABM sales intelligence00 Ratings7.510 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foleon
-
Ratings
Folloze
6.9
11 Ratings
9% below category average
Ion Interactive
-
Ratings
3rd party intent signals00 Ratings6.410 Ratings00 Ratings
Downstream intent signals00 Ratings7.210 Ratings00 Ratings
Account identification00 Ratings7.211 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foleon
-
Ratings
Folloze
7.5
9 Ratings
4% below category average
Ion Interactive
-
Ratings
Automated workflow & orchestration00 Ratings7.59 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Foleon
-
Ratings
Folloze
-
Ratings
Ion Interactive
7.5
105 Ratings
5% below category average
Ideation00 Ratings00 Ratings10.099 Ratings
Content collaboration00 Ratings00 Ratings5.094 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Foleon
-
Ratings
Folloze
-
Ratings
Ion Interactive
8.7
120 Ratings
10% above category average
Content hub00 Ratings00 Ratings10.0104 Ratings
Forms / Gated content00 Ratings00 Ratings10.0107 Ratings
Embedded CTAs00 Ratings00 Ratings10.0108 Ratings
Content distribution00 Ratings00 Ratings8.093 Ratings
Content promotion00 Ratings00 Ratings8.086 Ratings
Content automation00 Ratings00 Ratings6.090 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Foleon
-
Ratings
Folloze
-
Ratings
Ion Interactive
8.5
118 Ratings
13% above category average
Audience profiling and targeting00 Ratings00 Ratings6.091 Ratings
Closed-loop tracking and reporting00 Ratings00 Ratings8.095 Ratings
Content performance analytics00 Ratings00 Ratings10.0116 Ratings
Campaign optimization dashboard00 Ratings00 Ratings10.0107 Ratings
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User Ratings
FoleonFollozeIon Interactive
Likelihood to Recommend
9.0
(2 ratings)
7.5
(49 ratings)
10.0
(135 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
7.0
(22 ratings)
Usability
-
(0 ratings)
7.8
(49 ratings)
7.4
(17 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
6.3
(41 ratings)
10.0
(18 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
10.0
(6 ratings)
Configurability
-
(0 ratings)
5.5
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
5.5
(1 ratings)
10.0
(2 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
FoleonFollozeIon Interactive
Likelihood to Recommend
Foleon
With templates, themes, and roles,
it facilitates cross-team collaboration and content production while ensuring
consistency in our branding and content management.

It is very useful to improve our
procedures, collect information and ensure that our martech works together.

Foleon allows us
to add background movies, parallax effects, and other animations to increase
customer engagement.
Read full review
Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
ion interactive
If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
Read full review
Pros
Foleon
  • Foleon is a very easy to use tool to create different types of posts.
  • The learning curve is relatively shallow and the user interface is very logical.
Read full review
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
ion interactive
  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Read full review
Cons
Foleon
  • The platform can be quite slow at times, especially during posting.
  • I would also like to be able to limit access to media files and information.
Read full review
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
ion interactive
  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
Read full review
Likelihood to Renew
Foleon
No answers on this topic
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
ion interactive
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Read full review
Usability
Foleon
No answers on this topic
Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
Read full review
ion interactive
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Read full review
Reliability and Availability
Foleon
No answers on this topic
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
Read full review
ion interactive
No answers on this topic
Performance
Foleon
No answers on this topic
Folloze
pages load slow sometimes
Read full review
ion interactive
Sometimes the editor can be a little slow.
Read full review
Support Rating
Foleon
No answers on this topic
Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
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ion interactive
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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Online Training
Foleon
No answers on this topic
Folloze
5 as we did it with our own people in house and not with Folloze
Read full review
ion interactive
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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Implementation Rating
Foleon
No answers on this topic
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
ion interactive
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Read full review
Alternatives Considered
Foleon
Foleon
makes it easy to create interactive and absolute material relevant to our
organization's brand so that it is accessible to our readers while allowing us
to create personalized digital content experiences.
Read full review
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
Read full review
ion interactive
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Read full review
Contract Terms and Pricing Model
Foleon
No answers on this topic
Folloze
cannot disclose
Read full review
ion interactive
No answers on this topic
Scalability
Foleon
No answers on this topic
Folloze
there are still a lot of things that need to be made available within the product
Read full review
ion interactive
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Read full review
Return on Investment
Foleon
  • In my personal opinion, we can say that this tool has had great positive aspects in our organization.
Read full review
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
ion interactive
  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Read full review
ScreenShots

Foleon Screenshots

Screenshot of Turning tedious long-form content into engaging, digestible stories and fully immerse the audience in an interactive, media-rich experience.Screenshot of A drag & drop editor with templates and themes used to create content, regardless of the user's digital or design experience.Screenshot of Collaborate between teams and scale interactive content creation with user roles and templates that lets the user stay on-brand.Screenshot of Connecting Foleon to a tech stack enhances its workflows, gain insights, and ensure martech works together.Screenshot of Foleon empowers users to optimize content based on the audience’s behavior.

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Ion Interactive Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.