Google Analytics vs. New Relic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
New Relic
Score 8.6 out of 10
N/A
New Relic is a SaaS-based web and mobile application performance management provider for the cloud and the datacenter. They provide code-level diagnostics for dedicated infrastructures, the cloud, or hybrid environments and real time monitoring.
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Pricing
Google AnalyticsNew Relic
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Free (Forever)
$0
No credit card required; 100 GB free ingest per month, 1 free full user + unlimited basic users, 8 days retention, 100 Synthetics Checks
Telemetry Data Platform
$0.25
per month per extra GB data ingest (after first free 100GB per month)
Incident Intelligence
$0.50
per month per event (after first 1000 free events per month)
Standard
$99
per month per full user (after first free full user - unlimited free basic users)
Pro
Contact sales team
Enterprise
Contact sales team
Offerings
Pricing Offerings
Google AnalyticsNew Relic
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AnalyticsNew Relic
Considered Both Products
Google Analytics
Chose Google Analytics
Google Analytics is useful for tracking data at the Client end, whereas New Relic is useful to track on the Backend API stats.
Chose Google Analytics
Google Analytics goes head to head when it comes to basic browser and activity tracking, but falls behind when it comes to full tracking of a request and the performance impact it has on a web site or application. A lot of this is due to the fact that Google Analytics can only …
New Relic
Chose New Relic
Google Analytics is useful for end-user traffic distribution and when combined with New Relic provides a more complete picture on user interaction with our site.
Chose New Relic
All of these apps have pros and cons. AppDynamics is very powerful and provides excellent reporting and deep dives on performance. Tableau Desktop's setup can be a bit tedious, but once it is done, it is a great tool to provide visual performance reports. However, the lack of …
Top Pros
Top Cons
Best Alternatives
Google AnalyticsNew Relic
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Score 8.5 out of 10
Medium-sized Companies
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Score 8.7 out of 10
IBM Instana
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Score 9.0 out of 10
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IBM Instana
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsNew Relic
Likelihood to Recommend
9.0
(183 ratings)
8.6
(126 ratings)
Likelihood to Renew
9.0
(51 ratings)
8.8
(16 ratings)
Usability
9.9
(8 ratings)
7.5
(8 ratings)
Availability
10.0
(4 ratings)
9.1
(2 ratings)
Performance
10.0
(2 ratings)
9.1
(2 ratings)
Support Rating
7.0
(42 ratings)
9.0
(7 ratings)
Online Training
10.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
8.5
(8 ratings)
Configurability
6.0
(2 ratings)
7.3
(3 ratings)
Ease of integration
10.0
(1 ratings)
9.0
(1 ratings)
Product Scalability
10.0
(2 ratings)
9.1
(2 ratings)
Vendor post-sale
10.0
(1 ratings)
8.2
(2 ratings)
Vendor pre-sale
9.0
(1 ratings)
8.2
(2 ratings)
User Testimonials
Google AnalyticsNew Relic
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
New Relic
New - relic is well suited if you want to analyse the performance of your services and you want to improve it. Integration with multiple services with same account gives a clear picture of flow of your APIs if you have micro-service architecture. New-relic is less appropriate when you want to do logging of your system. As it does not emits every single calls
Read full review
Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
New Relic
  • gives us an monitoring of all our underlying servers and also we can configure some alerts upon them like CPU and memory alerts.
  • Kubernetes cluster monitoring with new relic for EKS gives us and minute details of our cluster utilisation like node usage, pods memory request and limits
  • Network traceability for each and every request with response time analysis is great we can trace which component is responsible for generating response delay
  • log managements of the logs the infrastructure is generating we can view logs through there only
Read full review
Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
New Relic
  • I would like to see sort of simulator inside the user interface, that way we can send requests directly from it to test some configuration instead of setting up a test environment in our end.
  • It would be nice if the data ingestion can be filtered by APM's. That way we can know which application is ingested most data.
  • It would be nice if we could ingest logs (apache, system logs, and other logs) and correlate them with the APM.
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Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review
New Relic
The only issue that we have had with New Relic is that the price might be a little expensive for smaller companies. The amount of data you store in New Relic impacts the cost, and can get away from you if you don't work closely with the vendor. Overall though the application is top notch.
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Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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New Relic
As an engineer, New Relic has been very quick and easy for me to pick up/install/use. It has been less easy for some of the less technical-minded folks in our organization and their UI still is inconsistent multiple years after refactoring their platform to be New Relic One.
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Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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New Relic
Never observed an outage
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Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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New Relic
there are times where browser cache will cause issues that require you to clear your browser before continuing.
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Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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New Relic
There are times I feel that the initial support is lacking. And in some cases the automated responses of not hearing anything are annoying if the reason why there has been no movement is because we are still waiting to hear back from NR support. So, i think they should loose the automation as it can seem disingenuous
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Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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New Relic
No answers on this topic
Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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New Relic
It's better to start by implementing New Relic in one project and test everything. Try to follow best recommended practices and read all the official documentation. Everything seems well tested. Then, start by installing agents to the rest of your projects and keep a close look to all logs and metrics New Relic gives you.
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Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
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New Relic
New Relic is the most full-featured offering that we've found, and is incredibly easy to start using with a PHP app. The New Relic agent is installed as a PHP extension so it is able to monitor and track the performance of any PHP app being run by the web server. Other tools required the installation and setup of a PHP dependency at the application level.
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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New Relic
Agent deployment is easily integrated into our workflow. Adding the agent to new servers is quick and painless
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Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
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New Relic
  • Less time debugging issues or letting issues go unknown
  • We know of issues before our customers
  • One common tool for logs, apm, infrastructure, and most alerting. Makes for easier developer experience.
  • Cost is expensive and is one of highest engineering spends
Read full review
ScreenShots