Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
Editions & Modules
Google Analytics 360
75 landing pages, 8 popups & sticky bars
150 landing pages, 16 popups & sticky bars
375+ landing pages, 40+ popups and sticky bars
Premium Consulting/Integration Services
Entry-level Setup Fee
No setup fee
No setup fee
The prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
Google Analytics, hands-down, provides a greater scope and higher-level of data availability ACROSS multiple platforms. Not only does Google Analytics natively allow for a vast array of data collection, analysis, reporting, and visualization opportunities, but it also affords …
Crazy Egg is a heat-mapping program that shows where users are clicking on a page, even if there isn't a link. It's a great companion piece to Google Analytics, but I wouldn't use it as a one-for-one replacement. Together, they can provide a great deal of help. VWO allows for …
Unbounce is the only landing page platform we've used at our company. For the price, Unbounce is a great platform that includes most everything we need to have to run the best campaigns for our clients. We work to have high quality scores to keep our client's costs down and …
Unbounce is purpose built for landing page testing. Squarespace and other webpage builders are not set up to handle this efficiently. A/B testing tools like Optimizely are too isolated from the broader business use case. Other products like Google Analytics require too much …
Unbounce is slightly different from Optimizely, Visual Website Optimizer and Google Content Experiments because it is essentially a tool for building landing pages rather than testing any aspect of your website. Unbounce solved a problem for us because we wanted to build …