Google Analytics vs. Webtrends Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Webtrends Optimize
Score 9.7 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
Pricing
Google AnalyticsWebtrends Optimize
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
No answers on this topic
Offerings
Pricing Offerings
Google AnalyticsWebtrends Optimize
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThere is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Community Pulse
Google AnalyticsWebtrends Optimize
Considered Both Products
Google Analytics

No answer on this topic

Webtrends Optimize
Chose Webtrends Optimize
There's a LOT of B2B software out there. It's easy to get lost in all of the incoherent noise, between different programs. Webtrends is constantly updating and working with their users to create the best experience possible. I would highly recommend webtrends, and as a second …
Chose Webtrends Optimize
Webtrends, Qubit and Maxymiser were all excellent companies to work with. There's honestly not much between them in my experience. I selected Webtrends based on the quality of their consultants.
Chose Webtrends Optimize
Webtrends Optimize definitely gave me a more comphrensive overview of the product
Top Pros
Top Cons
Features
Google AnalyticsWebtrends Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Google Analytics
-
Ratings
Webtrends Optimize
8.3
1 Ratings
4% below category average
a/b experiment testing00 Ratings9.11 Ratings
Split URL testing00 Ratings8.21 Ratings
Multivariate testing00 Ratings8.21 Ratings
Multi-page/funnel testing00 Ratings8.21 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Mobile app testing00 Ratings8.21 Ratings
Test significance00 Ratings8.21 Ratings
Visual / WYSIWYG editor00 Ratings8.21 Ratings
Advanced code editor00 Ratings8.21 Ratings
Page surveys00 Ratings8.21 Ratings
Visitor recordings00 Ratings8.21 Ratings
Preview mode00 Ratings8.21 Ratings
Test duration calculator00 Ratings8.21 Ratings
Experiment scheduler00 Ratings8.21 Ratings
Experiment workflow and approval00 Ratings8.21 Ratings
Dynamic experiment activation00 Ratings8.21 Ratings
Client-side tests00 Ratings9.11 Ratings
Server-side tests00 Ratings8.21 Ratings
Mutually exclusive tests00 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Analytics
-
Ratings
Webtrends Optimize
8.2
1 Ratings
7% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings8.21 Ratings
Traffic allocation control00 Ratings7.31 Ratings
Website personalization00 Ratings8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Google Analytics
-
Ratings
Webtrends Optimize
8.1
1 Ratings
5% below category average
Click analytics00 Ratings9.11 Ratings
Scroll maps00 Ratings7.31 Ratings
Form fill analysis00 Ratings7.31 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings8.21 Ratings
Results segmentation00 Ratings8.21 Ratings
CSV export00 Ratings8.21 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
Best Alternatives
Google AnalyticsWebtrends Optimize
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AnalyticsWebtrends Optimize
Likelihood to Recommend
9.0
(183 ratings)
7.4
(17 ratings)
Likelihood to Renew
9.0
(51 ratings)
5.3
(5 ratings)
Usability
9.9
(8 ratings)
7.0
(2 ratings)
Availability
10.0
(4 ratings)
10.0
(1 ratings)
Performance
10.0
(2 ratings)
10.0
(1 ratings)
Support Rating
7.0
(42 ratings)
9.1
(2 ratings)
Online Training
10.0
(2 ratings)
6.0
(1 ratings)
Implementation Rating
9.0
(7 ratings)
7.0
(1 ratings)
Configurability
6.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AnalyticsWebtrends Optimize
Likelihood to Recommend
Google
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Read full review
Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Read full review
Pros
Google
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Read full review
Webtrends Optimize
  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Read full review
Cons
Google
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review
Webtrends Optimize
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Read full review
Likelihood to Renew
Google
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Read full review
Webtrends Optimize
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
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Usability
Google
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Read full review
Webtrends Optimize
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability
Google
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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Webtrends Optimize
zero complaints. I'm not aware of it ever failing.
Read full review
Performance
Google
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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Webtrends Optimize
Zero complaints. It seemed to do its job quickly and accurately.
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Support Rating
Google
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
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Webtrends Optimize
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Read full review
Online Training
Google
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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Webtrends Optimize
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation Rating
Google
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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Webtrends Optimize
Implementation was pretty straightforward
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Alternatives Considered
Google
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Read full review
Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
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Scalability
Google
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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Webtrends Optimize
No answers on this topic
Return on Investment
Google
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
Read full review
Webtrends Optimize
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Read full review
ScreenShots

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settings