Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
.NET
Score 8.5 out of 10
N/A
Microsoft's .Net is an open source, freeware application infrastructure.
N/A
Tailwind
Score 5.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
Hootsuite
.NET
Tailwind
Editions & Modules
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
Hootsuite
.NET
Tailwind
Free Trial
Yes
No
No
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
Yes
No
No
Entry-level Setup Fee
Optional
No setup fee
No setup fee
Additional Details
Plans can be paid monthly or annually, with a discount for annual pricing.
I chose Hootsuite because it has more capability to post to different platforms, unlike Tailwind, which only does really two (you can post to Instagram and Facebook, but you can't customize them between the two). I like all the capabilities that Hootsuite has to integrate with …
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram …
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Hootsuite is well-suited for agencies managing multiple clients or scheduling multiple posts regularly across different channels. It's also appropriate for companies where the review process isn't streamlined or well-defined. But it's not well-suited for small brands that aren't regular on social media or for brands that focus heavily on real-time or trend-driven content, like TikTok or Twitter.
.NET is well suited for any general purpose solution to a business problem, though if we are talking strictly the framework version - you have to be more or less tied to Microsoft Windows to run it. If this isn't a problem, then it will be able to address and solve any programming project you have.
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
Reporting. We are able to pull accurate and concise data points on our channels.
Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
.NET is heavily Microsoft Windows oriented, and while .NET core tried to resolve that with MacOS and Linux support, .NET Core is still waiting for wider adoption.
While free for small projects, additional features for big projects can be a little expensive.
Can be resource-heavy upon deployment. We continuously have our more senior staff optimize the code of our junior developers for performance. Other languages are a little bit more forgiving in comparison.
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
The full .NET Framework is an amazing thing and is very robust. We have used it to create console apps, Windows apps, and online apps. When coupled with Visual Studio, development, testing, building, and deploying our applications has become 100 times easier as compared to doing those things manually before. The automation of this process has helped us push out changes to our applications faster to adapt to the ever-changing business requirements.
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
You don't often need to reach out to Microsoft for .NET support. If you do, there are forums and websites that have active Microsoft support folks where you can provide feedback or get help. Microsoft support in general is quite good as well, but not cheap. The best support is from the community like StackOverflow.
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system
The .NET platform has a much longer and broader history than Laravel, so we chose to go with it as the support will be far superior. Additionally, Laravel is tied to PHP, while you can use multiple different languages in .NET. The additional flexibility that .NET provides in the range of types of applications you can build with it sealed the deal.
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.
There are few factors we needed for our custom development. Below are each of them. We were able to get a satisfactory outcome for each of these factors which made .NET platform a very good choice in developing enterprise applications.
Reusability of codes- Microsoft has given many re-usable codes and components in the framework to help developers do their job effortlessly. With the help of default features, developers can create end-to-end solutions and make the business operations more efficient. As codes and components are reusable, .NET reduces development time and if applications take less time to develop, they cost cheaper and you get faster return on investment.
Easy to maintain- Development cost is one time, but maintenance cost is incurring. .NET apps are easily maintainable, thanks to the configuration settings that can be modified without any need to rewrite the code.
Deployment is hassle free- Deploying software is always challenging and the most common problem developers face in this process is the existence of multiple DLLs. It’s hard to make sure that all DLLs will co-exist in the same machine. .NET framework solves this problem by allowing different versions of the same DLL to exist side-by-side on the same machine.
Security- .NET is one of the most secure web and application development frameworks available in the market. As it’s made by Microsoft, you can be absolutely sure about the security measurements. Hackers can never steal valuable data from your website or apps.
Cross platform friendly- What if you had developed an app for desktop and laptop computers and now after seeing the growth of mobile apps in the market, you want it in mobile version as well? You can easily develop an app that runs on the desktop and PDA without any issue. As you can re-use the codes and utilize the same development environment, your job becomes a lot simpler.
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
