What users are saying about
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Top Rated
1042 Ratings
Top Rated
810 Ratings

Hootsuite

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Top Rated
1042 Ratings
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Score 8 out of 100
Top Rated
810 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Listening/monitoring

    7.5

    Hootsuite

    75%

    Pardot

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.3
    73%
    154 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    167 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.4
    74%
    155 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    220 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    Pardot

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.1
    91%
    321 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.7
    77%
    217 Ratings
    N/A
    0 Ratings

    Content optimization

    7.8
    78%
    259 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    265 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    Pardot

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.6
    76%
    183 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.7
    77%
    199 Ratings
    N/A
    0 Ratings

    Bulk actions

    7.9
    79%
    220 Ratings
    N/A
    0 Ratings

    Marketing

    7.5

    Hootsuite

    75%

    Pardot

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    151 Ratings
    N/A
    0 Ratings

    Content marketing

    8.1
    81%
    227 Ratings
    N/A
    0 Ratings

    Paid media management

    7.3
    73%
    144 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    191 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.4

    Hootsuite

    84%

    Pardot

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    293 Ratings
    N/A
    0 Ratings

    Facebook

    9.0
    90%
    302 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.6
    86%
    259 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.1
    81%
    265 Ratings
    N/A
    0 Ratings

    Pinterest

    7.7
    77%
    136 Ratings
    N/A
    0 Ratings

    YouTube

    7.8
    78%
    126 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Hootsuite

    78%

    Pardot

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.8
    78%
    227 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.8
    78%
    233 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.6
    76%
    156 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Hootsuite

    81%

    Pardot

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.5
    85%
    221 Ratings
    N/A
    0 Ratings

    Mobile access

    7.8
    78%
    248 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Hootsuite

    Feature Set Not Supported
    N/A
    7.3

    Pardot

    73%
    Pardot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    5.8
    58%
    88 Ratings

    Dynamic content

    N/A
    0 Ratings
    6.7
    67%
    79 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.2
    72%
    76 Ratings

    Landing pages

    N/A
    0 Ratings
    7.2
    72%
    87 Ratings

    A/B testing

    N/A
    0 Ratings
    8.0
    80%
    80 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.1
    61%
    76 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    178 Ratings

    List management

    N/A
    0 Ratings
    8.6
    86%
    91 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.4
    84%
    62 Ratings

    Lead Management

    Hootsuite

    Feature Set Not Supported
    N/A
    7.7

    Pardot

    77%
    Pardot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.9
    79%
    84 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.9
    79%
    85 Ratings

    Data quality management

    N/A
    0 Ratings
    7.1
    71%
    85 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.0
    80%
    80 Ratings

    Campaign Management

    Hootsuite

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.4
    74%
    75 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.5
    75%
    72 Ratings

    Social Media Marketing

    Hootsuite

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    6.4
    64%
    63 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.5
    75%
    21 Ratings

    Reporting & Analytics

    Hootsuite

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.3
    73%
    86 Ratings

    Standard reports

    N/A
    0 Ratings
    6.9
    69%
    89 Ratings

    Custom reports

    N/A
    0 Ratings
    6.7
    67%
    67 Ratings

    Platform & Infrastructure

    Hootsuite

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.3
    73%
    64 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.0
    70%
    61 Ratings

    Customizability

    N/A
    0 Ratings
    6.9
    69%
    81 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.4
    94%
    82 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • Hootsuite is rated higher in 10 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Online Training, Implementation Rating, Vendor post-sale, Vendor pre-sale
    • Pardot is rated higher in 1 area: In-Person Training

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    379 Ratings
    7.7

    Pardot

    77%
    149 Ratings

    Likelihood to Renew

    8.9

    Hootsuite

    89%
    80 Ratings
    1.4

    Pardot

    14%
    86 Ratings

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings
    8.5

    Pardot

    85%
    17 Ratings

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings
    7.5

    Pardot

    75%
    16 Ratings

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings
    8.3

    Pardot

    83%
    10 Ratings

    Support Rating

    8.1

    Hootsuite

    81%
    262 Ratings
    6.4

    Pardot

    64%
    28 Ratings

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating
    9.0

    Pardot

    90%
    3 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings
    8.1

    Pardot

    81%
    7 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings
    8.2

    Pardot

    82%
    22 Ratings

    Configurability

    10.0

    Hootsuite

    100%
    1 Rating

    Pardot

    N/A
    0 Ratings

    Ease of integration

    Hootsuite

    N/A
    0 Ratings
    7.0

    Pardot

    70%
    1 Rating

    Vendor post-sale

    9.1

    Hootsuite

    91%
    1 Rating
    6.0

    Pardot

    60%
    1 Rating

    Vendor pre-sale

    10.0

    Hootsuite

    100%
    2 Ratings
    8.0

    Pardot

    80%
    1 Rating

    Likelihood to Recommend

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    Salesforce

    I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
    Read full review

    Pros

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    Salesforce

    • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
    • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
    • Pardot has the ability to have multiple lead scoring models run at the same time.
    Read full review

    Cons

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    Salesforce

    • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
    • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
    Read full review

    Pricing Details

    Hootsuite

    Starting Price

    $49 per month

    Editions & Modules

    Hootsuite editions and modules pricing
    EditionModules
    Professional$491
    Team$2492
    Business$7393
    EnterpriseContact for Pricing4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Pricing Plans

    Pardot

    Starting Price

    $1,250 per month

    Editions & Modules

    Pardot editions and modules pricing
    EditionModules
    Growth$1,2501
    Plus$2,5002
    Advanced40003
    Premium150004

    Footnotes

    1. /month/up to 10,000 contacts billed annually
    2. /month/up to 10,000 contacts billed annually
    3. /month/up to 10,000 contacts billed annually
    4. /month/up to 10,000 contacts billed annually

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

    Likelihood to Renew

    Hootsuite

    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Read full review

    Salesforce

    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review

    Usability

    Hootsuite

    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Read full review

    Salesforce

    The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
    Read full review

    Reliability and Availability

    Hootsuite

    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review

    Salesforce

    There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
    Read full review

    Performance

    Hootsuite

    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review

    Salesforce

    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review

    Support Rating

    Hootsuite

    I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
    Read full review

    Salesforce

    Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
    Read full review

    In-Person Training

    Hootsuite

    Very easy to teach and learn
    Read full review

    Salesforce

    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review

    Online Training

    Hootsuite

    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Read full review

    Salesforce

    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review

    Implementation Rating

    Hootsuite

    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Read full review

    Salesforce

    Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
    Read full review

    Alternatives Considered

    Hootsuite

    A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
    Read full review

    Salesforce

    We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
    Read full review

    Scalability

    Hootsuite

    We haven't needed to scale it all.
    Read full review

    Salesforce

    No answers on this topic

    Return on Investment

    Hootsuite

    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Read full review

    Salesforce

    • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
    Read full review

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