What users are saying about
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Top Rated
653 Ratings
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728 Ratings

Hootsuite

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653 Ratings
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Score 7.8 out of 100

Pardot

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728 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Pardot

I would strongly recommend Pardot to anyone who is looking for transforming their b2b marketing strategy to the next level. W/O much intervention and efforts Pardot allows you to create and run most personalized marketing initiatives for your prospects and audiences! It's ultimate scalability as you go ramping up your marketing and audiences is also appreciable, Overall a good, feature rich and well packaged marketing automation platform!
Abhinav Rama | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.5
Pardot
Boolean keyword searches
Hootsuite
7.5
Pardot
Filtering out noise/spam
Hootsuite
7.0
Pardot
Sentiment analysis
Hootsuite
6.9
Pardot
Broad channel coverage
Hootsuite
8.5
Pardot

Publishing

Hootsuite
8.3
Pardot
Content planning and scheduling
Hootsuite
9.2
Pardot
Audience targeting
Hootsuite
7.8
Pardot
Content optimization
Hootsuite
7.9
Pardot
Workflow management
Hootsuite
8.5
Pardot

Engagement

Hootsuite
8.2
Pardot
Automated routing and prioritization
Hootsuite
7.9
Pardot
Customer interaction histories
Hootsuite
8.1
Pardot
Bulk actions
Hootsuite
8.5
Pardot

Marketing

Hootsuite
7.0
Pardot
Lead generation
Hootsuite
7.2
Pardot
Content marketing
Hootsuite
7.4
Pardot
Paid media management
Hootsuite
6.6
Pardot
Campaigns and promotions
Hootsuite
6.9
Pardot

Channel coverage/integration

Hootsuite
8.6
Pardot
Twitter
Hootsuite
9.4
Pardot
Facebook
Hootsuite
9.2
Pardot
LinkedIn
Hootsuite
8.9
Pardot
Google+
Hootsuite
8.8
Pardot
Instagram
Hootsuite
7.9
Pardot
Pinterest
Hootsuite
8.2
Pardot
YouTube
Hootsuite
7.6
Pardot

Reporting/analytics

Hootsuite
7.4
Pardot
Campaign success analytics
Hootsuite
7.5
Pardot
Real-time tracking
Hootsuite
7.5
Pardot
Competitor analysis
Hootsuite
7.3
Pardot

Account management

Hootsuite
8.3
Pardot
Role-based user permissions & privileges
Hootsuite
8.6
Pardot
Mobile access
Hootsuite
8.0
Pardot

Email & Online Marketing

Hootsuite
Pardot
8.0
WYSIWYG email editor
Hootsuite
Pardot
7.0
Dynamic content
Hootsuite
Pardot
8.0
Ability to test dynamic content
Hootsuite
Pardot
8.2
Landing pages
Hootsuite
Pardot
7.6
A/B testing
Hootsuite
Pardot
8.2
Mobile optimization
Hootsuite
Pardot
8.0
Email deliverability reporting
Hootsuite
Pardot
8.1
List management
Hootsuite
Pardot
8.5
Triggered drip sequences
Hootsuite
Pardot
8.0

Lead Management

Hootsuite
Pardot
8.1
Lead nurturing
Hootsuite
Pardot
7.9
Lead scoring and grading
Hootsuite
Pardot
8.4
Data quality management
Hootsuite
Pardot
7.9
Automated sales alerts and tasks
Hootsuite
Pardot
8.2

Campaign Management

Hootsuite
Pardot
7.9
Calendaring
Hootsuite
Pardot
7.9
Event/webinar marketing
Hootsuite
Pardot
8.0

Social Media Marketing

Hootsuite
Pardot
7.4
Social sharing and campaigns
Hootsuite
Pardot
7.2
Social profile integration
Hootsuite
Pardot
7.5

Reporting & Analytics

Hootsuite
Pardot
7.4
Dashboards
Hootsuite
Pardot
7.6
Standard reports
Hootsuite
Pardot
7.2
Custom reports
Hootsuite
Pardot
7.5

Platform & Infrastructure

Hootsuite
Pardot
7.7
API
Hootsuite
Pardot
7.9
Role-based workflow & approvals
Hootsuite
Pardot
7.4
Customizability
Hootsuite
Pardot
7.8
Integration with Salesforce.com
Hootsuite
Pardot
9.3
Integration with Microsoft Dynamics CRM
Hootsuite
Pardot
8.3
Integration with SugarCRM
Hootsuite
Pardot
5.4

Pros

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Pardot

Pardot 1.7
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Pardot

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

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