What users are saying about
Top Rated
2016 Ratings
22 Ratings
Top Rated
2016 Ratings
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Score 8.5 out of 100
22 Ratings
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Score 7 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.2

    HubSpot Marketing Hub

    82%

    LeadLander

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    332 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.8
    78%
    332 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    309 Ratings
    N/A
    0 Ratings

    Landing pages

    7.7
    77%
    362 Ratings
    N/A
    0 Ratings

    A/B testing

    8.3
    83%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    698 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    364 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.1
    81%
    276 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    LeadLander

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    355 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.7
    77%
    325 Ratings
    N/A
    0 Ratings

    Data quality management

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.1
    81%
    299 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    LeadLander

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    305 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.0
    80%
    251 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.1

    HubSpot Marketing Hub

    81%

    LeadLander

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    341 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    LeadLander

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    7.9
    79%
    366 Ratings
    N/A
    0 Ratings

    Standard reports

    8.1
    81%
    362 Ratings
    N/A
    0 Ratings

    Custom reports

    7.8
    78%
    325 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.4

    HubSpot Marketing Hub

    74%

    LeadLander

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.8
    78%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.2
    82%
    281 Ratings
    N/A
    0 Ratings

    Customizability

    7.7
    77%
    303 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.3
    73%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.4
    64%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.7
    67%
    92 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 1 area: Likelihood to Renew
    • LeadLander is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings
    9.0

    LeadLander

    90%
    9 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    8.2

    LeadLander

    82%
    4 Ratings

    Usability

    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings

    LeadLander

    N/A
    0 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    LeadLander

    N/A
    0 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    LeadLander

    N/A
    0 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    LeadLander

    N/A
    0 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    LeadLander

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    LeadLander

    N/A
    0 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    LeadLander

    N/A
    0 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    LeadLander

    N/A
    0 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    LeadLander

    N/A
    0 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    LeadLander

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    LeadLander

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    LeadLander

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    LeadLander

    LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    LeadLander

    • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
    • Leadlander is well designed and intuitive to use.
    • Leadlander captures page data and referral that we wouldn't otherwise have.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    LeadLander

    • Be able to see the people in addition to the accounts.
    • Integrate with our tech stack (it may but it's not a feature I am currently aware of).
    • Better matching of IP addresses.
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    LeadLander

    Starting Price

    $25 Per User Per Month

    Editions & Modules

    LeadLander editions and modules pricing
    EditionModules
    LeadLander$25.001

    Footnotes

    1. Per User Per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    LeadLander

    Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    LeadLander

    No answers on this topic

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    LeadLander

    No answers on this topic

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    LeadLander

    No answers on this topic

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    LeadLander

    No answers on this topic

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    LeadLander

    No answers on this topic

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    LeadLander

    No answers on this topic

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    LeadLander

    No answers on this topic

    Alternatives Considered

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    LeadLander

    ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    LeadLander

    No answers on this topic

    Return on Investment

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

    LeadLander

    • Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
    Read full review

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