What users are saying about
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Top Rated
1990 Ratings
35 Ratings

HubSpot Marketing Hub

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Top Rated
1990 Ratings
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Score 8.6 out of 100
35 Ratings
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Score 9.4 out of 100

Feature Set Ratings

  • Ortto ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.3

HubSpot Marketing Hub

83%
8.8

Ortto

88%
Ortto ranks higher in 8/9 features

WYSIWYG email editor

8.2
82%
331 Ratings
8.7
87%
11 Ratings

Dynamic content

8.0
80%
331 Ratings
8.7
87%
8 Ratings

Ability to test dynamic content

8.2
82%
308 Ratings
8.7
87%
8 Ratings

Landing pages

8.0
80%
361 Ratings
N/A
0 Ratings

A/B testing

8.4
84%
285 Ratings
8.8
88%
8 Ratings

Mobile optimization

8.5
85%
352 Ratings
8.8
88%
10 Ratings

Email deliverability reporting

8.5
85%
697 Ratings
9.4
94%
21 Ratings

List management

8.3
83%
363 Ratings
8.8
88%
11 Ratings

Triggered drip sequences

8.3
83%
275 Ratings
8.8
88%
11 Ratings

Lead Management

8.0

HubSpot Marketing Hub

80%
9.0

Ortto

90%
Ortto ranks higher in 3/4 features

Lead nurturing

8.2
82%
354 Ratings
9.7
97%
11 Ratings

Lead scoring and grading

7.6
76%
324 Ratings
N/A
0 Ratings

Data quality management

8.1
81%
330 Ratings
8.7
87%
10 Ratings

Automated sales alerts and tasks

8.0
80%
298 Ratings
8.7
87%
9 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%
8.8

Ortto

88%
HubSpot Marketing Hub ranks higher in 1/2 features

Calendaring

7.8
78%
304 Ratings
N/A
0 Ratings

Event/webinar marketing

8.1
81%
250 Ratings
8.8
88%
9 Ratings

Social Media Marketing

8.2

HubSpot Marketing Hub

82%
8.8

Ortto

88%
HubSpot Marketing Hub ranks higher in 1/2 features

Social sharing and campaigns

8.2
82%
340 Ratings
N/A
0 Ratings

Social profile integration

8.3
83%
330 Ratings
8.8
88%
8 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
8.7

Ortto

87%
Ortto ranks higher in 2/3 features

Dashboards

7.9
79%
365 Ratings
8.7
87%
12 Ratings

Standard reports

8.0
80%
361 Ratings
8.7
87%
12 Ratings

Custom reports

7.7
77%
324 Ratings
N/A
0 Ratings

Platform & Infrastructure

7.5

HubSpot Marketing Hub

75%
8.7

Ortto

87%
HubSpot Marketing Hub ranks higher in 3/6 features

API

7.9
79%
252 Ratings
8.7
87%
8 Ratings

Role-based workflow & approvals

8.4
84%
280 Ratings
N/A
0 Ratings

Customizability

7.9
79%
302 Ratings
8.7
87%
9 Ratings

Integration with Salesforce.com

7.5
75%
228 Ratings
8.7
87%
7 Ratings

Integration with Microsoft Dynamics CRM

6.6
66%
97 Ratings
N/A
0 Ratings

Integration with SugarCRM

6.9
69%
92 Ratings
N/A
0 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
652 Ratings
8.7

Ortto

87%
12 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings

Ortto

N/A
0 Ratings

Usability

8.8

HubSpot Marketing Hub

88%
106 Ratings

Ortto

N/A
0 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings

Ortto

N/A
0 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings

Ortto

N/A
0 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings

Ortto

N/A
0 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings

Ortto

N/A
0 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings

Ortto

N/A
0 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings

Ortto

N/A
0 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings

Ortto

N/A
0 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings

Ortto

N/A
0 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings

Ortto

N/A
0 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Ortto

N/A
0 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings

Ortto

N/A
0 Ratings

Likelihood to Recommend

HubSpot

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Read full review

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review

Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review

Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Ortto

Starting Price

$29 per month

Editions & Modules

Ortto editions and modules pricing
EditionModules
Professional991
Campaign292
Business2993
CustomRequest by quote4
Free05

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

HubSpot

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review

Ortto

No answers on this topic

Usability

HubSpot

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review

Ortto

No answers on this topic

Reliability and Availability

HubSpot

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review

Ortto

No answers on this topic

Performance

HubSpot

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review

Ortto

No answers on this topic

Support Rating

HubSpot

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review

Ortto

No answers on this topic

In-Person Training

HubSpot

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review

Ortto

No answers on this topic

Online Training

HubSpot

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review

Ortto

No answers on this topic

Implementation Rating

HubSpot

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review

Ortto

No answers on this topic

Alternatives Considered

HubSpot

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Read full review

Ortto

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Scalability

HubSpot

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Ortto

No answers on this topic

Return on Investment

HubSpot

  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Ortto

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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