Kentico Xperience vs. Optimizely Content Management System vs. Volusion

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kentico Xperience
Score 7.0 out of 10
N/A
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
$9,999
Subscription license
Optimizely Content Management System
Score 8.5 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Volusion
Score 4.8 out of 10
N/A
Volusion is a cloud-based ecommerce solution from the company of the same name in Austin, TX. It features an intuitive dashboard, built-in marketing and promos, SEO, templates, and tools to customize look and appearance.
$29
per month
Pricing
Kentico XperienceOptimizely Content Management SystemVolusion
Editions & Modules
Kentico Xperience Business
$9,999 / year
Subscription license
Kentico Xperience Business
$14,999
Perpetual license
Kentico Xperience Enterprise
$17,999 / year
Subscription license
Kentico Xperience Enterprise
$29,999
Perpetual license
Kentico Xperience Corporate
Upon request
No answers on this topic
Personal
$29
per month
Pro
$79
per month
Startup
$179
per month
Business
$299
per month
Offerings
Pricing Offerings
Kentico XperienceOptimizely Content Management SystemVolusion
Free Trial
YesNoYes
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup FeeOptionalRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Kentico XperienceOptimizely Content Management SystemVolusion
Considered Multiple Products
Kentico Xperience

No answer on this topic

Optimizely Content Management System
Chose Optimizely Content Management System
Preference in .Net and the limited functionality of saas offerings like Kentico has kept us on Episerver. Investigation is constant in searching for a solid .Net core solution that is headless first, and provides a similar admin experience to Episerver with a site tree …
Chose Optimizely Content Management System
We selected Optimizely Content Management system for their ease of use and their other offerings like content marketing platform which helps us to keep everything under one roof.
Chose Optimizely Content Management System
Much easier admin interface.
Chose Optimizely Content Management System
Optimizely Content Management System is more mature and resilient
Chose Optimizely Content Management System
Much easier to use and more developer friendly
Chose Optimizely Content Management System
I'm currently using Kentico CMS and by comparison, EpiServer is much better product.
Volusion

No answer on this topic

Features
Kentico XperienceOptimizely Content Management SystemVolusion
Security
Comparison of Security features of Product A and Product B
Kentico Xperience
9.0
25 Ratings
10% above category average
Optimizely Content Management System
8.4
168 Ratings
2% above category average
Volusion
-
Ratings
Role-based user permissions9.025 Ratings8.4168 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kentico Xperience
9.0
22 Ratings
10% above category average
Optimizely Content Management System
7.9
165 Ratings
2% above category average
Volusion
-
Ratings
API9.021 Ratings7.9158 Ratings00 Ratings
Internationalization / multi-language9.019 Ratings7.8126 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Kentico Xperience
8.6
26 Ratings
18% above category average
Optimizely Content Management System
7.8
193 Ratings
0% above category average
Volusion
-
Ratings
WYSIWYG editor8.025 Ratings7.7177 Ratings00 Ratings
Code quality / cleanliness8.026 Ratings8.1165 Ratings00 Ratings
Admin section8.026 Ratings8.1177 Ratings00 Ratings
Page templates9.026 Ratings8.2171 Ratings00 Ratings
Library of website themes7.013 Ratings7.596 Ratings00 Ratings
Mobile optimization / responsive design9.024 Ratings7.9175 Ratings00 Ratings
Publishing workflow10.025 Ratings8.1171 Ratings00 Ratings
Form generator10.025 Ratings6.6130 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Kentico Xperience
8.0
26 Ratings
17% above category average
Optimizely Content Management System
7.5
179 Ratings
1% above category average
Volusion
-
Ratings
Content taxonomy9.025 Ratings8.1164 Ratings00 Ratings
SEO support7.025 Ratings7.1163 Ratings00 Ratings
Bulk management10.025 Ratings7.0136 Ratings00 Ratings
Availability / breadth of extensions8.025 Ratings7.5141 Ratings00 Ratings
Community / comment management6.024 Ratings8.0116 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Content Management System
-
Ratings
Volusion
3.6
9 Ratings
73% below category average
Product catalog & listings00 Ratings00 Ratings4.39 Ratings
Product management00 Ratings00 Ratings4.39 Ratings
Bulk product upload00 Ratings00 Ratings4.28 Ratings
Branding00 Ratings00 Ratings3.69 Ratings
Mobile storefront00 Ratings00 Ratings1.28 Ratings
Product variations00 Ratings00 Ratings4.78 Ratings
Website integration00 Ratings00 Ratings3.38 Ratings
Visual customization00 Ratings00 Ratings5.19 Ratings
CMS00 Ratings00 Ratings2.27 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Content Management System
-
Ratings
Volusion
3.6
9 Ratings
72% below category average
Abandoned cart recovery00 Ratings00 Ratings3.67 Ratings
Checkout user experience00 Ratings00 Ratings3.79 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Content Management System
-
Ratings
Volusion
4.1
8 Ratings
68% below category average
eCommerce security00 Ratings00 Ratings4.18 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Content Management System
-
Ratings
Volusion
2.6
9 Ratings
99% below category average
Promotions & discounts00 Ratings00 Ratings4.89 Ratings
Personalized recommendations00 Ratings00 Ratings1.88 Ratings
SEO00 Ratings00 Ratings1.28 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kentico Xperience
-
Ratings
Optimizely Content Management System
-
Ratings
Volusion
2.9
9 Ratings
94% below category average
Multi-site management00 Ratings00 Ratings3.02 Ratings
Order processing00 Ratings00 Ratings3.69 Ratings
Inventory management00 Ratings00 Ratings2.28 Ratings
Shipping00 Ratings00 Ratings3.08 Ratings
Custom functionality00 Ratings00 Ratings2.67 Ratings
Best Alternatives
Kentico XperienceOptimizely Content Management SystemVolusion
Small Businesses
Bloomreach
Bloomreach
Score 9.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Kentico XperienceOptimizely Content Management SystemVolusion
Likelihood to Recommend
8.0
(45 ratings)
8.6
(220 ratings)
1.5
(20 ratings)
Likelihood to Renew
9.1
(22 ratings)
9.7
(34 ratings)
1.0
(12 ratings)
Usability
8.0
(4 ratings)
8.5
(89 ratings)
10.0
(1 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
-
(0 ratings)
Support Rating
9.1
(4 ratings)
10.0
(8 ratings)
1.0
(2 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
6.4
(2 ratings)
10.0
(2 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
Kentico XperienceOptimizely Content Management SystemVolusion
Likelihood to Recommend
Kentico software
Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
Read full review
Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
Read full review
Volusion LLC
Volusion is a good company if you're starting out. The problem is that, if you want more complexity out of the program, you're kind of stuck. Also the regular time out errors and slow downs can be very frustrating. Packages that miss overnight deadlines because your system stops working can cost you customers. In today's highly competitive market, that's just something that's hard to put up with. If you have a lower volume of business you might be able to work around these issues.
Read full review
Pros
Kentico software
  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
Read full review
Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
Read full review
Volusion LLC
  • Templates are pre-built for a good end user experience. I've gone through the process of building custom sites as well as tweaking both free and paid templates that Volusion's design team provides.
  • Their support team didn't use to be as helpful, but in recent years have answered nearly all questions I've had. Their support section within the database provides detailed walkthrus as well.
  • Order processing is easy once you've been trained on the system. We got to a point where nearly the entire process was automated from initial purchase through shipping.
Read full review
Cons
Kentico software
  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
Read full review
Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
Read full review
Volusion LLC
  • API calls use the previous call as a reference, even if you weren't the one we made the previous call. Can lead to data gaps, so you often have to set a manual date range to look back to make sure you aren't missing any data.
  • Not as customizable as most ecommerce platforms
  • Not as many integration options as most platforms
Read full review
Likelihood to Renew
Kentico software
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
Read full review
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Read full review
Volusion LLC
When you spend so much time with a product like this and not only have you witnessed its growth, but you almost feel like you are next those that make the decisions of building features a certain way, you can't help but want to stay and be a part of their continued growth. It's simply a great product. Can it improve? By all means! But it will only improve because of users and avid resellers like me.
Read full review
Usability
Kentico software
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
Read full review
Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
Read full review
Volusion LLC
I know what to do to add a new product, promotion or do an analysis of sales.
Read full review
Reliability and Availability
Kentico software
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Read full review
Volusion LLC
No answers on this topic
Support Rating
Kentico software
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
Read full review
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Read full review
Volusion LLC
You have to wait on hold for at least 45 minutes every call—the tech support person never knows the answer right away so they put you on 10 minute holds only to come back and say they're still looking for answers. The chat function could take days to get a response. Our "Dedicated Account Manager" never checks in or answers, nor are they ever in the office when we call. It's like they try to be as unavailable as possible until you forget why you even called in the first place. Insane.
Read full review
Online Training
Kentico software
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Read full review
Volusion LLC
No answers on this topic
Implementation Rating
Kentico software
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
Read full review
Optimizely
I was not fully involved.
Read full review
Volusion LLC
It is best to use the built-in features and recommended services for the most turn-key experience (ie. Skipjack for payment processing so that it can all be done from the Volusion backend).
Read full review
Alternatives Considered
Kentico software
I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
Read full review
Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
Read full review
Volusion LLC
While k-eCommerce was very glamorous to us because it integrates with our main workflow, it just didn't have some of the marketing features that are so integral to the way we do business online. The set-up costs were also way too high. Volusion is so affordable and feature heavy, it makes it very difficult for any shopping cart provider to compete. You can find others who are competitively priced and have similar features, but they simply aren't as robust (at least for the way we use it)
Read full review
Return on Investment
Kentico software
  • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
  • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
  • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
Read full review
Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
Read full review
Volusion LLC
  • Honestly, when you're in the dashboard, the UX is simply horrendous. I mean, everything that should be 1-2 clicks away is 4-6 clicks away, and each pages takes at least four seconds to load. You just find yourself wasting a lot of time waiting for things to load. This should be more simple.
Read full review
ScreenShots

Kentico Xperience Screenshots

Screenshot of Application listScreenshot of Marketing AutomationScreenshot of Kentico DashboardScreenshot of Data ProtectionScreenshot of Persona InsightsScreenshot of Campaign Management

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.

Volusion Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of