Kissmetrics vs. LogicMonitor

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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For environments that mostly use VMs and baremetal devices, LogicMonitor is a fantastic choice. It lends itself especially well to situations where you want individual teams to be able to manage the monitoring and observability of their own domains, and if you take the time to customize it to your environment in the frontend, you can get to the point where your LogicMonitor platform administrators are very rarely needed.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• It shows us system issues right away so we can fix them fast.
• It finds new devices on its own, so we do not miss anything.
• It alerts us only when something really unusual happens.
• Its dashboards make it easy for everyone to see system health.
• It helps us see trends so we are ready for busy times.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• Segmentation at an instance level not just the resource when clients are sharing the same device but shouldn't see each other's relevant data
• ARM CPU support for collectors to allow for a lighter weight appliance deployment
• WMI collection with a Linux collector so a windows collector would not be needed or a virtual appliance template that can be used to deploy collectors

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

This product has met virtually all of our needs. It was easy to implement and has been simple to support. Customization has been intuitive with many options available. They keep adding features and expanding available options. The future of LogicMonitor looks even better than it is today which is very promising. The management and support teams at LogicMonitor are always helpful

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

Set up is super easy. Just stand up a small Linux or Windows server to act as a collector. There are no agents to install on monitored devices and all you need is SNMP or WMI access. When creating dashboards, all you have to do is find the widget on the device you want to show up and choose the menu option to add it.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

The sales team support we received was top notch. They worked hand in hand to make sure the product met all expectations. So far we have not really had to work with support that much; we have worked with setup team after purchase to deploy product fully. No issues so far and we are four weeks in.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

Add good training

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I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

The training is good but room to improve

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In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

The implementation experience was awesome for me, as the LogicMonitor team was really helpful to us. They installed everything on our primary server and provided clear, intelligible explanations. They even trained our non-tech team on it as well. Therefore, my team and I had a very simple and pleasurable implementation experience.

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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Our business used the trial period they provided on one of our systems and conducted sessions with all of this software. Our team tested all of these software options before deciding on LogicMonitor, as our business is expanding daily and we needed a system that could accommodate our growing workforce and automatically add systems to our network, which LogicMonitor alone provided.

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Pricing seems to be getting more and more aggressive, I worry that it's going to turn into ServiceNow or SAP and everything minor feature will be an extreme cost that prices out us and our customers

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Haven't really used it but our initial onboarding PS was disappointing. Felt like we were being told what we needed to cover as opposed to what we wanted to cover. In addition, we were pushed into using the PS in tight time frames and we were not ready to do so.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• We Eliminated an on-prem monitoring tool which was in excess of 25 servers
• A decrease in time to response from our Network Operations Center resulted in a more consistent client experience
• Dynamic alert thresholds helped reduce alerting by about 10 to 15% as soon as we turned it on for volatile metrics like CPU and memory

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info