What users are saying about
Top Rated
603 Ratings
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Top Rated
641 Ratings
Top Rated
603 Ratings
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Score 8.5 out of 100

ZoomInfo

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Top Rated
641 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

LinkedIn Sales Navigator

This is also a great tool that we use for a social selling approach. I've personally had lots of success with clients not responding and reaching out through LinkedIn to spark a conversation. What really makes a difference is having a tool that helps analyze businesses and their employees. The other side of this, besides just LinkedIn, is your ability to see companies and individuals as well as send messages without a limit, therefore increasing the effectiveness and scope of the impact for your business. It doesn't always do a great job of pulling in contact data. If you're looking to bulk search individuals this isn't the tool you would want to use.
Kevin Knudsen | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

LinkedIn Sales Navigator
8.0
ZoomInfo
7.8
Advanced search
LinkedIn Sales Navigator
8.3
ZoomInfo
8.1
Identification of new leads
LinkedIn Sales Navigator
7.9
ZoomInfo
7.9
List quality
LinkedIn Sales Navigator
8.2
ZoomInfo
7.7
List upload/download
LinkedIn Sales Navigator
7.2
ZoomInfo
7.5
Ideal customer targeting
LinkedIn Sales Navigator
8.0
ZoomInfo
7.8
Load time/data access
LinkedIn Sales Navigator
8.2
ZoomInfo
8.1

Sales Intelligence Data Standards

LinkedIn Sales Navigator
7.9
ZoomInfo
8.0
Contact information
LinkedIn Sales Navigator
7.7
ZoomInfo
7.9
Company information
LinkedIn Sales Navigator
8.2
ZoomInfo
8.2
Industry information
LinkedIn Sales Navigator
8.0
ZoomInfo
7.9

Data Augmentation & Lead Qualification

LinkedIn Sales Navigator
7.7
ZoomInfo
7.7
Lead qualification process
LinkedIn Sales Navigator
8.0
ZoomInfo
8.0
Smart lists and recommendations
LinkedIn Sales Navigator
7.1
ZoomInfo
7.4
Salesforce integration
LinkedIn Sales Navigator
7.3
ZoomInfo
8.1
Company/business profiles
LinkedIn Sales Navigator
8.1
ZoomInfo
8.1
Alerts and reminders
LinkedIn Sales Navigator
7.8
ZoomInfo
7.7
Data hygiene
LinkedIn Sales Navigator
7.6
ZoomInfo
7.3
Automatic data refresh
LinkedIn Sales Navigator
7.7
ZoomInfo
7.5
Tags
LinkedIn Sales Navigator
7.8
ZoomInfo
7.3
Filters and segmentation
LinkedIn Sales Navigator
7.9
ZoomInfo
8.2

Sales Intelligence Email Features

LinkedIn Sales Navigator
7.6
ZoomInfo
7.0
Sales email templates
LinkedIn Sales Navigator
7.8
ZoomInfo
8.0
Append emails to records
LinkedIn Sales Navigator
7.5
ZoomInfo
5.9

Pros

LinkedIn Sales Navigator

  • LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
  • LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
  • We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.
Kevan Wilkinson | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

LinkedIn Sales Navigator

  • With my current company I only have a limited amount of inMails that I can send per month (50) which limits my use of the product. I wish that I was able to have unlimited to get the full functionality.
  • One complaint I have about targeting specific types of prospects is that when you do narrow the list within a company sometimes unrelated prospects still come up in the search and you have to weed through them.
  • I wish that regular linkedIn and Sales Navigator could be linked together at least message wise so that you didn't have to remember if you sent a prospect a message through Navigator or just from being a contact.
Erika M. Barth | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

LinkedIn Sales Navigator

LinkedIn Sales Navigator 10.0
Based on 2 answers
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Michael J. Towle | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

LinkedIn Sales Navigator

LinkedIn Sales Navigator 8.0
Based on 3 answers
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
Vishakha Rao | TrustRadius Reviewer

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
No answer on this topic is available.

Support Rating

LinkedIn Sales Navigator

LinkedIn Sales Navigator 9.0
Based on 2 answers
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
Michael J. Towle | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Implementation Rating

LinkedIn Sales Navigator

LinkedIn Sales Navigator 8.0
Based on 1 answer
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
Michael J. Towle | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

LinkedIn Sales Navigator

The only other tool I've used similar to Sales Navigator is the free LInkedin. As I've said, it is a great tool for networking and can be used for prospecting. I feel like Linkedin has really spent a lot of time trying to make Sales Navigator a better, more powerful tool for people in sales.
Gary Kawamura | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

LinkedIn Sales Navigator

  • In my last business, it enabled me to quickly target high value prospects and reach out to them. It led to enough success that I used it regularly.
  • It also offers and (I took advantage of) the ability to seek out introductions. This led to a large number of prospect conversations and some sales.
  • In my current business, we used it to beta test heavy outbound email campaigns, which it proved out because of the accuracy of the data.
Adam Boyd | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Pricing Details

LinkedIn Sales Navigator

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

LinkedIn Sales Navigator
8.5
ZoomInfo
8.4

Likelihood to Renew

LinkedIn Sales Navigator
10.0
ZoomInfo
10.0

Usability

LinkedIn Sales Navigator
8.0
ZoomInfo
9.0

Support Rating

LinkedIn Sales Navigator
9.0
ZoomInfo

Implementation Rating

LinkedIn Sales Navigator
8.0
ZoomInfo

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