| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Looker Studio | Score8.2 out of 10 | N/A | Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools. | $9 per month per user per project |
 Microsoft Power BI | Score8.5 out of 10 | N/A | Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security. | $168 per year per user |
 Tableau Desktop | Score8.6 out of 10 | N/A | Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling. | $1,380 per year (purchased via a Creator license) |
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| Additional Details | — | Power BI Desktop is the data exploration and report authoring experience for Power BI, and is available as a free download. | All pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume. | |||||||||||||||||||||
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| Looker Studio | Microsoft Power BI | Tableau Desktop | |
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| Considered Multiple Products | Chose Looker Studio Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report. In many ways it is similar to SmartDraw's … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Very good imo, and really cost-effective. With Salesforce, there is too much stubbornness when importing data from Microsoft suite applications, and Power BI is really expensive for a mid-sized organisation. Hence, I feel Looker Studio is actually worth the investment for … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio Data Studio is the
first step in your data visualization journey, as your data gets bigger and
your need for information grows you will have to move to something more powerful, Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Looker Studio -Easy to use -Self-service -Point and click Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Microsoft Power BI Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI Power BI is much simple to use, and more modern than BusinessObjects, which has now been discontinued. It costs much less to license than Tableau which is perhaps more niche and designed better. It is also much more powerful for data analysis than excel, Smartsheet, Airtable, … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI It's got a larger user base and seems better supported. Personally it feels like alot more work getting comparable results from Tableau. Microsoft Power BI will be WAY easier to work with all your various data sources, if you are working in an environment with M365 already. … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI Microsoft Power BI excels against its competition in being a great combination between feature set and scalability. Tableau is more integrated with Salesforce but it has a high starting price point whereas Microsoft Power BI can start out with a single license for less than $20 … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Microsoft Power BI Complexity: Microsoft Power BI is more powerful and complex, Looker Studio is simpler and easier to use. Data: Microsoft Power BI handles complex data modeling and diverse sources, Looker Studio is better for simpler data and Google ecosystem sources. Analytics: Microsoft Power … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI Much more instinctive Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI It Improve business process agility. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Tableau Desktop Both power bi and Tableau Desktop has its own pros and cons. Microsoft Power BI is best to work with Microsoft products. however for fast connection with diverse range of integration with data sources Tableau Desktop is best. if you are cost sensitive power bi is best option … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop Tableau is more flexible than these - I liked QlikView old version a lot but have not used the Qlik Sense etc new ones. Tableau user logic is harder to understand than Looker Studio. However it's more trust worthy. Connecting internet sources to Tableau Desktop is much harder. … Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop Tableau Desktop is preferred over other BI software because it allows for more data visualization, storytelling, and dashboards. Microsoft Power BI may be a better option if you need to perform data modeling, however. Tableau Desktop is an excellent tool for nearly all other … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop Tableau Desktop can be preferred more over the other Business Intelligence software as it provides data visualization, storytelling and dashboards to a great extent. If you need to do data modelling it might lack a bit and you might prefer going for Microsoft Power BI but … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop Tableau Desktop has a more easy to use drag and drop interface and is easier to learn. It also allows greater customization of charts than Power BI. However, Tableau Desktop costs more than Power BI which is bundled into our Microsoft contract at no additional charge. Power BI … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop The visualizations are far and away more powerful and it is more user friendly than Power BI. It would take 3-4 times as long to create the types of reports in Excel that I can create in Tableau Desktop and there are a slew of ways I can present the data in Tableau Desktop that … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop Tableau can create visually attractive customizable dashboards than can quickly by drag-drop while in power bi we can create simple dashboard. Power bi support lesser data source while in Tableau there is a lot of options When we talk about data handling tableau is a clear … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop With Tableau Desktop, it's easy to create a report in the
context quickly. It allows for the seamless management of the data sources,
which is convenient for the data users. Because it is simple to use, it is Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop It does have a lot of potential when using Microsoft other technologies - in integration/Embedded, Visuals and connectivity to data sources. Advanced analytics is also smooth when working on python/r scripts. Automated insights are better in Tableau/Alphaa AI. NLG/NLQ - … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop For complex data visualization, Tableau Desktop shines. Even though it uses highly granular databases, it has a powerful engine that can process large amounts of data quickly and produce high-quality charts. It has the broadest range of APIs and is extremely simple. The … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop Tableau Desktop allows for a lot more customisation then the other products which are more targeted at being easier to use. Tableau is also easy to use for standard analytics and dashboards, but allows advanced users to create more powerful data driven dashboards through its … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop Tableau hands-down wins based upon functionality, interoperability with a wide variety of enterprise-class data connections, end-user support, and quality of visualizations. Tableau Desktop offers a substantially more robust, refined, and mature product. It became quickly … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop We shifted to Tableau as it performs better than power BI. Tableau can handle data from multiple data sources while Power BI is restricted to limited data sources. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Tableau Desktop I use both in my Organisation. Both of them have advantages and disadvantages. I prefer Tableau [Desktop] as it provides larger options to play around with the data. Power BI has an advantages that it connects well with the MS application where Tableau lacks. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | |||
| Would buy again | |||
95% Would buy again 40 Answers | 96% Would buy again 110 Answers | 93% Would buy again 52 Answers | |
| Delivers good value for the price | |||
100% Delivers good value for the price 38 Answers | 97% Delivers good value for the price 103 Answers | 91% Delivers good value for the price 50 Answers | |
| Happy with the feature set | |||
95% Happy with the feature set 40 Answers | 97% Happy with the feature set 112 Answers | 98% Happy with the feature set 55 Answers | |
| Lived up to sales and marketing promises | |||
97% Lived up to sales and marketing promises 31 Answers | 99% Lived up to sales and marketing promises 69 Answers | 93% Lived up to sales and marketing promises 38 Answers | |
| Implementation went as expected | |||
89% Implementation went as expected 33 Answers | 95% Implementation went as expected 73 Answers | 100% Implementation went as expected 44 Answers | |
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| Small Businesses |  Chartio (discontinued) Score7.5 out of 10 |  Cyfe Score4 out of 10 | Cyfe Score4 out of 10 |
| Medium-sized Companies |  Jet Reports Score9.5 out of 10 |  Zendesk Explore Score8.1 out of 10 | Zendesk Explore Score8.1 out of 10 |
| Enterprises |  Kibana Score8.4 out of 10 |  Jaspersoft Community Edition Score7 out of 10 | Jaspersoft Community Edition Score7 out of 10 |
| All Alternatives | View all alternatives | View all alternatives | View all alternatives |
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| Likelihood to Recommend | 8.3 | 8.6 | 9.1 |
| Likelihood to Renew | 9.0 | 9.6 | 7.5 |
| Usability | 8.4 | 8.3 | 8.4 |
| Availability | - | - | 10.0 |
| Performance | - | - | 8.0 |
| Support Rating | 6.7 | 10.0 | 1.0 |
| In-Person Training | - | - | 9.4 |
| Online Training | - | - | 8.0 |
| Implementation Rating | - | 9.0 | 8.0 |
| Configurability | - | - | 7.0 |
| Data Sharing and Collaboration | - | 8.5 | 8.4 |
| Data Sources | - | 9.0 | 7.9 |
| Ease of integration | - | - | 10.0 |
| Product Scalability | - | - | 9.0 |
| Vendor post-sale | - | - | 10.0 |
| Vendor pre-sale | - | - | 10.0 |
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| ScreenShots | Microsoft Power BI Screenshots      |
