Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Sitecore Digital Experience Platform
Score 8.5 out of 10
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The Sitecore Experience Platform (Sitecore XP) is a digital experience platform used to build websites and create customer experiences online. The solution boasts fast content authoring, built-in personalization features, testing and other optimizations, as well as analytics and marketing features.
Adobe Marketo Engage is a fantastic product for managing campaigns and audience segmentations syncing with Adobe Audience Manager. It also has OOTB connectivity to very popular CRM platforms. Adobe Analytics and Adobe Target are pretty similar to Sitecore CDP/Personalize. Any …
If you are looking to, you're looking to scale up your lead gen work. Adobe Marketo was a very good tool for that. You're looking to deliver leads to a sales team from marketing campaigns. It's a very good tool for that. It runs everything we do on the marketing side and I think a small lead gen team or a very large one could use an equally well.
Sitecore offers Content Hub with Product Content Management and Content Management Platform. The Digital Experience Platform and Content Hub can both host structured content and publish the finalized version to Experience Edge. Both platforms offer different ways to manage content. During a technical and business evaluation, the evaluation panel must understand the difference between a Content Modelling focused approach, or a layout management focused approach. Sitecore Digital Experience Platform is also best not to be used to host many files and images in the Media Library. That responsibility should be offloaded to a digital asset management company like Sitecore Content Hub DAM. The technology evaluation panel must also understand how to work with a Headless CMS, where the HEAD needs to be hosted, and the costs associated with the HEAD. Composable DXP is fantastic, but everyone must understand the various cost components. Marketers and the data team will need to go into the CDP and Personalize the platform with an excellent understanding of how a composable "installation" works. All the Martech vendors have similar challenges that data and development teams need to work through with a full experience. Any CDP/analytics platform will, at some stage, require further data enrichment from other sources. Understanding the Sitecore Search features and limitations is also essential.
Comprehensive Solution: Sitecore offers a fully integrated suite of products that cover the full spectrum of DXP capabilities, including search, personalization experimentation and more, delivering a complete composable DXP solution for customers.
Beyond Headless: XM Cloud provides more than just headless capabilities, featuring in-built tools like authoring host, page editor, etc., enabling faster and more powerful implementations.
Focus on AI: Sitecore has now got an excellent AI offering called Stream; it looks promising; however, it would be too early to give feedback on the same.
Customization: Sitecore's backend is highly customizable, allowing for deep modifications through pipelines and patch configurations.
Marketo's email editor is basic in comparison to other cheaper alternatives out there.
Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Experience Editor is a little old fashioned and sometimes slow to use.
Bulk operations in the Content Editor
Sitecore serialization is should be part of the Content Editor to provide visual reference for items which are serialized and will be overwritten by future deployments similar to what Unicorn does so well
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Once you learn how to use the platform and can put a solid strategy in place to manage it long-term, it becomes a lot easier to use. The tricky part is working with resources who are familiar with the platform to navigate some of the common implementation and configuration pitfalls. Although Sitecore has worked very hard to overcome some of these from their earlier product versions by creating wizards and improving their support documentation, at the end of the day it is still a very complex and powerful system that needs to be implemented carefully in order to foster the best possible user experience for authors. So it could be rated very usable or not usable at all based on how much planning took place and the quality of the implementation.
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
Sitefinity is improving but at the time of decision making it had nothing that could compare with the A/B testing and personalisation features that Sitecore offers. This was a key differentiator and ultimately ensured Sitecore was purchased. WordPress isn't really comparable and isn't within our technology stack, which is mostly Microsoft.
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
ROI depends on what features the customer wants to leverage from Sitecore. Sitecore is not just a CMS. It's CEP platform which comes with Analytics, Personalization, A/B Testing, and Email for marketers modules etc., out of the box.
Based on my experience some of the customers lean towards third party services. This is primarily due to lack of the understanding of these features. If a customer leverages these out of the box features ROI will be high. It depends on how much is being [sent] to third parties services.
Sitecore has very good accelerators in the market. These accelerators allows you to create response sites very quickly. If a simple campaign site takes 50K to build the site may save at least 50% of that cost. Examples of site accelerators are Brainjocks, Keystone, Cognifide etc.
