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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Pro

    Score7.9 out of 10
    N/AMozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…

    $99

    per month

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    WhatUsersDo

    Score9.6 out of 10
    N/AWhatUsersDo is a web analytics solution built around using real user testing to optimize desktop, tablet, and mobile experiences.N/A
    Pricing
    Moz ProSemrushWhatUsersDo
    Editions & Modules
    Standard
    $99
    per month
    Medium
    $179
    per month
    Large
    $299
    per month
    Premium
    $599
    per month
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Moz ProSemrushWhatUsersDo
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeOptionalNo setup fee
    Additional DetailsDiscount available for annual billing.17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Moz ProSemrushWhatUsersDo
    Considered Multiple Products
    iContact
    Chose Moz Pro
    Moz Pro fit our needs and offered competitive features to Semrush. Semrush may be more fit for larger businesses or those looking for multi domain support. Moz offers multiple domain support, but may not be as intuitive as Semrush. Ultimately Moz affords us all of the tools we …
    Incentivized
    Chose Moz Pro
    A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price.
    Incentivized
    Chose Moz Pro
    We looked at Semrush, and while it looks like a more advanced platform, it was just too much for our needs and where our team was starting at. We needed something with a learning curve that wasn't nearly as steep. If we did more with paid search, though, I might take another …
    Incentivized
    Chose Moz Pro
    The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket.

    Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference …
    Incentivized
    Chose Moz Pro
    Personally I think Moz is one of the top tools being used in the market for search engine optimization. It provides great insights, is easy to use and is easy to read and understand with their simple and comprehensive dashboard. I personally choose to use SEMRush above all …
    Incentivized
    Chose Moz Pro
    SEMRush is a great competitor tool but is a bit weak on the "SEO Campaign" side of things, where you can track specific rankings and onsite issues, etc. Their "Projects" section comes close though, and I probably just need to spend more time with SEMRush to discover everything …
    Incentivized
    Chose Moz Pro
    Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling …
    Incentivized
    Chose Moz Pro
    I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two …
    Incentivized
    Chose Moz Pro
    While I prefer to use SEMRush for a more robust competitor analysis, Moz has keyword tracking down to an art. The ability to track keywords and see changes over time eliminate the tedious need to manually track changes.
    Incentivized
    Chose Moz Pro
    radian6
    woorank
    webceo
    Incentivized
    Chose Moz Pro
    Moz Pro feels more user-friendly as the interface is very intuitive. There are also lots of user guides and content about SEO strategy.
    Incentivized
    Chose Moz Pro
    Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a …
    Incentivized
    Chose Moz Pro
    Moz tends to be more consistent with their data/metrics. Their crawler is also pretty powerful and able to pick up large sets of pages where some other tools may fall short.
    Incentivized
    Chose Moz Pro
    Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in …
    Incentivized
    Chose Moz Pro
    I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it …
    Incentivized
    Chose Moz Pro
    I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable.
    Incentivized
    Chose Moz Pro
    I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to …
    Incentivized
    Chose Moz Pro
    • Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful.
    • SEM Rush's keyword research tool provides smart suggestions for semantically related keyword …
    Chose Moz Pro
    My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more …
    Chose Moz Pro
    We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools.
    SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has …
    Semrush
    Chose Semrush
    Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
    Incentivized
    Chose Semrush
    Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value.
    Incentivized
    Chose Semrush
    Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
    Incentivized
    Chose Semrush
    Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other …
    Incentivized
    Chose Semrush
    Moz isn't very powerful and better suited to beginners. Ahrefs is on par with Semrush, just a personal preference. Rank Ranger has inaccurate data and a terrible user interface.
    Incentivized
    Chose Semrush
    [Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much …
    Incentivized
    Chose Semrush
    Semrush is more intuitive and well-rounded. I didn't use Ahrefs too much, but it felt more complex to use and a bit more fragmented. Moz seemed to diminish in usefulness from when I started using it. Semrush does everything Moz does, but better, more comprehensively, and with …
    Incentivized
    Chose Semrush
    Better value overall. [Semrush] at the end of the day was better suited for our needs.
    Incentivized
    Chose Semrush
    Provides the easiest results and provides the best insights based on those results compared to other programs. Semrush, while the platform could use a fresh coat of paint, provides the most information in the most organized way without having to spend a ridiculous amount of …
    Incentivized
    Chose Semrush
    Moz was unreliable and not as intuitive as Semrush. The one thing I liked better about Mox Pro was that we could track the same keyword across many zips. This is possible in Semrush, but Semrush requires you to create a new project for every zip. It would be easier if you could …
    Incentivized
    Chose Semrush
    Semrush has an easier interface. Even an entry-level analyst can easily navigate and compile useful data. I did not like Ahref's interface. Ahref's gave more details on certain digital marketing activities but it was not presented in an easy to use way, and clients like the …
    Incentivized
    Chose Semrush
    We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also …
    Incentivized
    Chose Semrush
    Semrush gives you a complete overview of all the metrics that you should monitor in terms of SEO , so no need to check other tools. It makes you save a lot of time and act fast.
    Incentivized
    Chose Semrush
    They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older …
    Incentivized
    Chose Semrush
    Semrush gives us all the data we need in one dashboard. It works much better than using many different tools. There are tools that are better for certain aspects, but none that provide the depth of data available in Semrush.
    Incentivized
    Chose Semrush
    I used Moz for years before switching to SEMrush (I was trained on it at my old job), and SEMrush is better in just about every way except for maybe blog content/resources.

    Ahrefs looks like a worthy competitor and we may have gone with them if SEMrush were not more affordable. …
    Incentivized
    Chose Semrush
    Point by point and task for task, Semrush is the better value.
    Incentivized
    Chose Semrush
    Ahrefs = These are pretty similar, I'm just more familiar with SEMrush
    TapClicks = They don't have all the features of SEMrush
    Majestic = Purely backlinks
    Incentivized
    Chose Semrush
    I alternate several tools. But for example, I used to use Moz and Ahrefs, now I only use Semrush for technical issues.
    For Keywords research I use Semrush and others, to have different sources of information and compare to validate.
    Incentivized
    Chose Semrush
    Semrush is the widest-reaching tool with the most features, however, I find the keyword and SERP reliability can be a little off fairly often, especially when algorithm updates are concerned. Generally, though the tool is the best all-rounder and offers the widest breadth of …
    Incentivized
    Chose Semrush
    I liked the chrome extension that Moz has, but from what I remember, the onsite tool wasn't as user-friendly. I believe it's an excellent product for advanced users.
    Incentivized
    Chose Semrush
    SEMRush stacks up against them by providing better functionalities and user interface software for the users. It has a lot of features by which anyone can get a full data report and can analyze them quickly. It provides overall data. In Moz and other tools, we can find that …
    Incentivized
    WhatUsersDo
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    20 Answers
    100%
    Would buy again
    107 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    19 Answers
    98%
    Delivers good value for the price
    95 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    21 Answers
    99%
    Happy with the feature set
    106 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    17 Answers
    99%
    Lived up to sales and marketing promises
    97 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    19 Answers
    99%
    Implementation went as expected
    95 Answers
    No answers on this topic
    Features
    Moz ProSemrushWhatUsersDo
    SEO
    Comparison of SEO features of Moz Pro and Semrush and WhatUsersDo
    Feature
    Moz Pro
    7.3
    41 Ratings
    5% below category average
    Semrush
    8.0
    154 Ratings
    4% above category average
    WhatUsersDo
    -
    Ratings
    Keyword analysis8.041 Ratings8.6154 Ratings00 Ratings
    Backlink management7.036 Ratings8.4147 Ratings00 Ratings
    SERP ranking tracking7.141 Ratings8.4150 Ratings00 Ratings
    Page grader8.040 Ratings7.9129 Ratings00 Ratings
    Competitive analysis8.040 Ratings8.5149 Ratings00 Ratings
    Site audit / diagnostics7.039 Ratings8.0150 Ratings00 Ratings
    Site recommendations7.037 Ratings7.7139 Ratings00 Ratings
    Task management6.022 Ratings6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Moz Pro and Semrush and WhatUsersDo
    Feature
    Moz Pro
    5.9
    32 Ratings
    25% below category average
    Semrush
    8.2
    140 Ratings
    8% above category average
    WhatUsersDo
    -
    Ratings
    Local SEO5.327 Ratings8.1128 Ratings00 Ratings
    Social SEO5.323 Ratings8.0106 Ratings00 Ratings
    Mobile SEO6.225 Ratings8.5113 Ratings00 Ratings
    Global SEO6.827 Ratings8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Moz Pro and Semrush and WhatUsersDo
    Feature
    Moz Pro
    7.0
    33 Ratings
    18% below category average
    Semrush
    8.4
    125 Ratings
    0% below category average
    WhatUsersDo
    -
    Ratings
    Multi-domain support7.028 Ratings8.1115 Ratings00 Ratings
    Integration with web analytics tools7.130 Ratings8.7119 Ratings00 Ratings
    Best Alternatives
    Moz ProSemrushWhatUsersDo
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Moz ProSemrushWhatUsersDo
    Likelihood to Recommend
    8.0
    (78 ratings)
    8.2
    (154 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (38 ratings)
    9.1
    (3 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (3 ratings)
    8.2
    (10 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (7 ratings)
    9.9
    (17 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Moz ProSemrushWhatUsersDo
    Likelihood to Recommend
    iContact
    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    WhatUsersDo
    If you want to watch a user journey through your website with commentary, this tool is the perfect one to use, even if it does take quite a few hours for responses. I think if you want to test specific functions, quickly, there are better tools for doing this. Reviewers are very honest and can be quite harsh, so you need to have an open mind to criticism, as what they say is very useful.
    Incentivized
    Read full review
    Pros
    iContact
    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    WhatUsersDo
    • Very simple and easy to use interface
    • Offer recommended questions to ask, which is helpful for a first time user
    • You get much more user information than most other similar tools offer
    Incentivized
    Read full review
    Cons
    iContact
    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    WhatUsersDo
    • Some reviewers can spend too little time on a test
    • Their audio box can sometimes hide features, like navigation bars
    • It would be useful to be able to specify in more detail the demographic you would like to test
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    WhatUsersDo
    No answers on this topic
    Usability
    iContact
    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    WhatUsersDo
    No answers on this topic
    Reliability and Availability
    iContact
    Every time I've ever needed it, it's been there.
    Read full review
    Semrush
    Semrush available when you need it!
    Read full review
    WhatUsersDo
    No answers on this topic
    Performance
    iContact
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    WhatUsersDo
    No answers on this topic
    Support Rating
    iContact
    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    WhatUsersDo
    No answers on this topic
    Implementation Rating
    iContact
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    WhatUsersDo
    No answers on this topic
    Alternatives Considered
    iContact
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    WhatUsersDo
    WhatUsersDo provides more detailed and opinion based responses. It can take a few hours more than competitors because of this. I would recommend it if you want to know more about the user journey through your website. I would not recommend it if you want quick feedback about a specific feature, image or copy, as there are tools better suited to this.
    Incentivized
    Read full review
    Scalability
    iContact
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    WhatUsersDo
    No answers on this topic
    Return on Investment
    iContact
    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    WhatUsersDo
    • It has helped us to improve our website copy to see how much users understood about our service and what was memorable about it.
    • We have changed the information given on certain pages, as we realised users' opinions about our company became more positive after visiting secondary pages. So for example, we moved project examples to the homepage.
    • We realised that our website did not load properly when using an Internet Explorer browser, so made corrections to this.
    Incentivized
    Read full review
    ScreenShots

    Moz Pro Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot