Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PathFactory
Score 8.6 out of 10
N/A
Pathfactory’s Content Intelligence Platform accelerates B2B buyer journeys with intelligence, omnichannel content experiences that engage buyers, elevate marketing and enable sales.N/A
Uberflip
Score 7.9 out of 10
N/A
Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user…N/A
Pricing
PathFactoryUberflip
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PathFactoryUberflip
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
PathFactoryUberflip
Considered Both Products
PathFactory
Chose PathFactory
We also evaluated Folloze, it was not on the product list. I was not involved in the platform evaluation process, so I can't speak too much to this question. I have seen Uberflip demos and it's just a very different platform. In my opinion, Uberflip is built more for larger …
Chose PathFactory
Uberflip is very flexible in that you can take content and place it directly within an email as a thumbnail. If PathFactory can do this, I am not aware and apologize. A thumbnail linking directly to the content is simply included within the body of an email in Uberflip.
Chose PathFactory
While Uberflip has a more modern UI in displaying the content, it is rather limited to flipbooks or PDFs and does not prove the level of insight or experience as PathFactory. Additionally, PathFactory had better reporting and analytics than Uberflip. These two reasons alone …
Chose PathFactory
Uberflip seemed good for the pop-up, next step type of experience, but their page options seemed very one-note and not very attractive. Marketo would have been an easy to "switch-on" option, but every service or feature required another subscription, and even with all the bells …
Chose PathFactory
I have nothing against Uberflip, they have a wonderful product as well. I particularly like Pathfactory's playlist-like track layouts, Uberflip uses content hubs with tile-designs. I also have to say that our Pathfactory account team and the whole executive team have been …
Chose PathFactory
We chose PathFactory over Uberflip because they seemed better equipped for a B2B software company. In addition, their sales pitch of a Netflix style approach to our content appealed to our entire team.
Chose PathFactory
We looked at both PathFactory and Uberflip, both companies have some similarities and some differences, and we ultimately went with PathFactory as it better suited our company needs.
Chose PathFactory
Used Uberflip for the past 3+ years. A vastly superior product when it comes to hyper-personalization and better user journey mapping across all of out marketing domains.
Chose PathFactory
We also considered Uberflip for our content strategy. PathFactory appeared to be a better user experience both for the business leveraging it and for users viewing content. I have found that the features and ease of use within PathFactory make it a more robust yet simplified …
Chose PathFactory
While we considered Uberflip, we ultimately chose PathFactory because we felt it met the needs of our business better. We feel the support PathFactory has given us has been more useful than what you would get with Uberflip. We also liked the analytic and dashboard tools better, …
Chose PathFactory
Uberflip did not have the depth of analytics and reporting, and the interface was very difficult to understand. We were never able to get the content insights that we needed on how users engaged with our content from that system.
Chose PathFactory
I have evaluated Uberflip. PathFactory seems to parallel a lot of features, but it's more affordable.
Chose PathFactory
We directly evaluated Uberfip and PathFactory, and PathFactory fit our use case more. They were more marketing user-focused, whereas Uberflip's main user was sales. Integrating insights into our different systems was key, and PathFactory was the only tool that could do that. …
Chose PathFactory
Similar functionality, easier UX, and lower price. PathFactory seemed a more appropriate tool for an organization of our size where we can't afford to have the whole department engineering a content hub. We needed a quick and easy-to-use tool to deliver value fast.
Chose PathFactory
Pathfactory is better on several levels: usability, scalability, platform support, integrations, and content consumption control.
Chose PathFactory
Unfortunately, I was not part of the buying process.
Chose PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual …
Chose PathFactory
At the end of the day, it came down to service. I think many content management platforms have similar features, but I felt a sense that PathFactory would care about us after we became customers, and that's exactly what happened. 3 years later, they know we are a happy client, …
Chose PathFactory
PathFactory was a better solution for us.
Chose PathFactory
The user experience and ease of creating tracks led us to choose PathFactory.
Chose PathFactory
I used the incumbent for probably 6 or 7 years across 3 companies. I made the switch due to enhanced analytics engine and the sophistication of the track based content system that is offered by PathFactory. I am very happy with my decision and couldn't imagine doing content …
Chose PathFactory
PathFactory’s analytics and look and feel were the main reasons for choosing it. Only downside was the price as it’s expensive.
Chose PathFactory
I thought PathFactory just had a better solution for helping more areas within our marketing team. We were trying to solve for challenges within demand gen, digital marketing, and other aspects of our team. This was the most robust option we found!
Uberflip
Chose Uberflip
Ceros is a completely different type of tool, and didn't have the full functionality we needed. PathFactory was good but lacked some ABM features. Overall we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed us with their sales …
Chose Uberflip
We preferred the vision for Uberflip and the team we worked with. It has an aggressive development roadmap and they roll out features quickly, including better integrations with our wider tech stack - including 6sense, salesforce, and Marketo,
Chose Uberflip
Uberflip is a simpler solution and gets the job done. Yes, there are more bells and whistles with some of the enterprise level solutions, but they are going to be more costly and complex. Uberflip gives you what you need to get the job done for the most part.
Top Pros
Top Cons
Features
PathFactoryUberflip
Content Publishing
Comparison of Content Publishing features of Product A and Product B
PathFactory
8.7
123 Ratings
Uberflip
-
Ratings
Content hub8.7120 Ratings00 Ratings
Forms / Gated content8.2118 Ratings00 Ratings
Embedded CTAs8.4101 Ratings00 Ratings
Content distribution9.09 Ratings00 Ratings
Content promotion9.06 Ratings00 Ratings
Content automation8.792 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
PathFactory
8.4
123 Ratings
Uberflip
-
Ratings
Audience profiling and targeting8.5101 Ratings00 Ratings
Closed-loop tracking and reporting7.798 Ratings00 Ratings
Content performance analytics8.4122 Ratings00 Ratings
Campaign optimization dashboard8.98 Ratings00 Ratings
User Ratings
PathFactoryUberflip
Likelihood to Recommend
9.1
(124 ratings)
7.9
(57 ratings)
Likelihood to Renew
9.9
(6 ratings)
9.2
(10 ratings)
Usability
9.3
(3 ratings)
9.7
(8 ratings)
Availability
9.1
(7 ratings)
9.1
(4 ratings)
Performance
10.0
(7 ratings)
7.3
(2 ratings)
Support Rating
9.2
(5 ratings)
4.8
(13 ratings)
In-Person Training
8.2
(1 ratings)
-
(0 ratings)
Online Training
10.0
(6 ratings)
10.0
(1 ratings)
Implementation Rating
9.9
(7 ratings)
10.0
(3 ratings)
Configurability
8.5
(3 ratings)
-
(0 ratings)
Ease of integration
9.0
(3 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(3 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.5
(3 ratings)
10.0
(1 ratings)
User Testimonials
PathFactoryUberflip
Likelihood to Recommend
PathFactory
Perfect for teams who want a deeper understanding of content engagement past form fills or page views. Great for marketing teams who are always looking for more insights to enable their sales teams to follow up on, specifically around intent. Currently, only for marketing teams to create content experiences for sales to share as they cannot create their own experiences.
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Uberflip
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
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Pros
PathFactory
  • Very responsive to the needs of their client. Their level of support is the gold standard. They are flexible and willing to do whatever it takes to address requests from our team.
  • They have a quick turnaround time and provide exceptional service to address the needs of their clients.
  • They are innovative and think outside the box to provide solutions to challenges that their clients might have. We had a few challenges that we did not know how to handle and Pathfactory came up with solutions that we did not think of and then proceeded to execute and deliver a better-than-expected solution.
  • They behave like a partner by doing whatever it takes to support their clients. They make you feel like they are on your side along the way.
  • They have a can-do attitude. No matter how big or small the request, Pathfactory is there to provide solutions. It is extraordinary the length that they take to make sure that their customers get what they need.
Read full review
Uberflip
  • Integration into already existing CRM platforms, like Marketo.
  • Robust back-end reporting with the what seems like endless filters.
  • High-level of support from both the account management and technical teams.
  • Problem-solving with a focus on your end goal or what you are trying to accomplish.
Read full review
Cons
PathFactory
  • The microsite builder is not user friendly but there are ways to create pages that feel like microsites even though they are just content journeys.
  • I do think the reporting could be more intuitive. It also takes some time to load (although I realize this is an issue for a lot of software)
Read full review
Uberflip
  • Decent amount of bugs in the system, constantly need to work with support.
  • Continues to raise their prices without adding much extra value.
  • Lots of turnover on their customer team's.
  • Somewhat customizable but could use some work on making hubs not all look exactly the same.
  • Mixed bag on the helpfulness of their teams.
  • Not overly proactive with suggestions for optimization or knowledge of their accounts.
Read full review
Likelihood to Renew
PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Read full review
Uberflip
This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
Read full review
Usability
PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Read full review
Uberflip
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
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Reliability and Availability
PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Uberflip
After using Uberflip for more than a year, we have yet to experience any down time.
Read full review
Performance
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Read full review
Uberflip
No answers on this topic
Support Rating
PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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Uberflip
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
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In-Person Training
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Read full review
Uberflip
No answers on this topic
Online Training
PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Uberflip
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
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Implementation Rating
PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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Uberflip
The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
Read full review
Alternatives Considered
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
Read full review
Uberflip
When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
Read full review
Scalability
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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Uberflip
No answers on this topic
Return on Investment
PathFactory
  • Has improved our user experience for content. It makes it a very pleasing and easy experience for users to view and engage with our content. Not only does the platform look nice (especially with the overlay feature that we can make a track hover over our existing webpage) but it works well, too.
  • We've been able to create relevant content tracks that group similar topics in a way that makes sense and better relate to users that are looking for content on a specific industry use case or topic.
  • We've leveraged PathFactory to create a completely revamped resources hub on our site. It looks and works much better than before for users, and we are expectant for how this will improve our users' experience when interacting with our hub of content.
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Uberflip
  • It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
  • Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
  • Content management has been key, it has been extremely helpful to centralize content in Uberflip.
Read full review