What users are saying about
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Top Rated
150 Ratings
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85 Ratings

PathFactory

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Top Rated
150 Ratings
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Score 8.8 out of 100

Uberflip

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85 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

PathFactory

If you have a lot of content on your website but are seeing low engagement rates or a low number of assets viewed per session, Pathfactory is great at creating an experience that engages prospects and encourages them to continue reading your content & continue their learning.
Anonymous | TrustRadius Reviewer

Uberflip

It is a great way to organize your content and bring new life into old assets. For instance, we are able to pin certain assets to high-traffic areas, but every asset has the benefit of being automatically suggested in one way or another to where it doesn't have to be a manual process. The reporting can get very detailed, although getting to that data can be frustrating. I do a quarterly presentation on our web stats, and I dread pulling data from Uberflip — not because it isn't there, but because it is particularly slow.
Fray DeVore | TrustRadius Reviewer

Feature Rating Comparison

Content Publishing

PathFactory
8.7
Uberflip
Content hub
PathFactory
8.9
Uberflip
Forms / Gated content
PathFactory
8.7
Uberflip
Embedded CTAs
PathFactory
8.5
Uberflip
Content distribution
PathFactory
9.0
Uberflip
Content promotion
PathFactory
9.0
Uberflip
Content automation
PathFactory
8.3
Uberflip

Content Reporting & Analytics

PathFactory
8.6
Uberflip
Audience profiling and targeting
PathFactory
8.9
Uberflip
Closed-loop tracking and reporting
PathFactory
8.0
Uberflip
Content performance analytics
PathFactory
8.4
Uberflip
Campaign optimization dashboard
PathFactory
8.9
Uberflip

Pros

PathFactory

  • Micro-personalized content recommendations.
  • Perfect for enabling and enhancing sales pipeline.
  • Pretty easy to use and roll out.
  • Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
  • Great for Inbound and Outbound Marketing.
Seth Valchev | TrustRadius Reviewer

Uberflip

  • Discoverability: Uberflip gives multiple different ways to encourage users to continue the discovery journey. This not only makes the user experience better but simplifies our work as content creators.
  • Analytics: The Uberflip analytics dashboard is extensive and gives you many options of collecting data. In the past we have only had page views and downloads to figure out success of pieces of content. Uberflip breaks it down to even more details about content performance.
  • Problem Solving: My companies use cases have been complicated with a lot of moving parts. The Uberflip team went above and beyond to problem solve every new challenge we sent to them. They had out of the box ideas that made our Hubs perform they way wanted.
Anonymous | TrustRadius Reviewer

Cons

PathFactory

  • Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
  • Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.
Laura Pop-Badiu | TrustRadius Reviewer

Uberflip

  • The on-brand capabilities are very robust but do require creative expertise. I would recommend an implementation package if you want to have a beautiful hub and high brand standards.
  • The regular Uberflip hub and sales streams are really intended for marketing and ABM; it's not a solve for all of your sales enablement needs (like training, dynamically recommended content, etc.) I'd recommend their Sales Enablement product for that or coupling with another solution.
  • The usage analytics are great, but we're still working on aligning them to our reporting system (which is pretty advanced).
Hailey McDonald | TrustRadius Reviewer

Likelihood to Renew

PathFactory

PathFactory 8.9
Based on 5 answers
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 8.8
Based on 11 answers
Uberflip has become and integrated and highly important platform within our Martech stack and has given us valuable insight into our content performance, which has allowed us to focus on specific topics that are seemingly more interesting to our hub visitors. The advanced Analytics has been a godsend for us to proof the worth of content and helps us plan for future content that we now know is of interest outside our organization.
Shane Adair | TrustRadius Reviewer

Usability

PathFactory

PathFactory 9.2
Based on 3 answers
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Anish Patel | TrustRadius Reviewer

Uberflip

Uberflip 9.6
Based on 8 answers
For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
Shane Adair | TrustRadius Reviewer

Reliability and Availability

PathFactory

PathFactory 9.6
Based on 5 answers
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 9.1
Based on 4 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown | TrustRadius Reviewer

Performance

PathFactory

PathFactory 9.1
Based on 5 answers
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Anish Patel | TrustRadius Reviewer

Uberflip

Uberflip 7.3
Based on 2 answers
No answer on this topic is available.

Support Rating

PathFactory

PathFactory 9.6
Based on 4 answers
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
Loren Robeck | TrustRadius Reviewer

Uberflip

Uberflip 7.9
Based on 14 answers
The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
Stephanie Casstevens | TrustRadius Reviewer

In-Person Training

PathFactory

PathFactory 8.2
Based on 1 answer
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Anish Patel | TrustRadius Reviewer

Uberflip

No score
No answers yet
No answers on this topic

Online Training

PathFactory

PathFactory 9.5
Based on 5 answers
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens | TrustRadius Reviewer

Implementation Rating

PathFactory

PathFactory 8.7
Based on 5 answers
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
Anonymous | TrustRadius Reviewer

Uberflip

Uberflip 10.0
Based on 3 answers
The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
Jodi Lebow | TrustRadius Reviewer

Alternatives Considered

PathFactory

I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right, or that you need, their technical team will listen and make actual changes.
Julia Brocato | TrustRadius Reviewer

Uberflip

We selected Uberflip because it was integrated with HubSpot and provided a user experience similar to what we were developing on our website. Uberflip has also been very responsive since day 1 and gets our issues resolved quickly. We looked at doing more in-house or building it out in HubSpot but that didn't give us the same flexibility.
Eric Dickmann | TrustRadius Reviewer

Scalability

PathFactory

PathFactory 8.4
Based on 2 answers
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Anish Patel | TrustRadius Reviewer

Uberflip

No score
No answers yet
No answers on this topic

Return on Investment

PathFactory

  • Has improved our user experience for content. It makes it a very pleasing and easy experience for users to view and engage with our content. Not only does the platform look nice (especially with the overlay feature that we can make a track hover over our existing webpage) but it works well, too.
  • We've been able to create relevant content tracks that group similar topics in a way that makes sense and better relate to users that are looking for content on a specific industry use case or topic.
  • We've leveraged PathFactory to create a completely revamped resources hub on our site. It looks and works much better than before for users, and we are expectant for how this will improve our users' experience when interacting with our hub of content.
Anonymous | TrustRadius Reviewer

Uberflip

  • Marketing is able to produce and publish content much faster, allowing us to share it faster with prospects and customers.
  • Private streams accessible only through a link has allowed us to create specific target for our largest accounts, making them feel appreciated and driving additional revenue.
  • Our appearance in search results has gone done, partly due to the subdomain and partly because of our lack of optimization, but Uberflip is working with us to fix this and has been super helpful as we work on it.
Jade Hill | TrustRadius Reviewer

Screenshots

Pricing Details

PathFactory

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PathFactory Editions & Modules

Additional Pricing Details

Uberflip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Uberflip Editions & Modules

Edition
UberflipContact Us1
  1. Contact Us
Additional Pricing Details
For more information, please contact us at https://www.uberflip.com/contact/

Rating Summary

Likelihood to Recommend

PathFactory
8.9
Uberflip
8.8

Likelihood to Renew

PathFactory
8.9
Uberflip
8.8

Usability

PathFactory
9.2
Uberflip
9.6

Reliability and Availability

PathFactory
9.6
Uberflip
9.1

Performance

PathFactory
9.1
Uberflip
7.3

Support Rating

PathFactory
9.6
Uberflip
7.9

In-Person Training

PathFactory
8.2
Uberflip

Online Training

PathFactory
9.5
Uberflip
10.0

Implementation Rating

PathFactory
8.7
Uberflip
10.0

Scalability

PathFactory
8.4
Uberflip

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