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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A

    SAP Sales Cloud

    Score8.6 out of 10
    N/ASAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
    Pricing
    SAP Customer Data SolutionsSAP Sales Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP Customer Data SolutionsSAP Sales Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP Customer Data SolutionsSAP Sales Cloud
    Considered Both Products
    SAP
    Chose SAP Customer Data Solutions
    We carefully looked at different solutions to manage customer data and ultimately chose SAP Customer Data Solutions. What sets it apart is its complete management of customer data, robust analytics, and effortless integration with marketing tools. SAP's user-friendly interface …
    Incentivized
    SAP
    Chose SAP Sales Cloud
    Easy adoption using other products like SAP Customer Data Solutions and SAP Service Cloud. For your developers integration is transparent but if your business logic or on-premise software is made by your organisation, integration is not easy and required more time (and …
    Incentivized
    Chose SAP Sales Cloud
    The biggest advantage of choosing SAP is that it integrates well with other SAP applications and provides many more options as compared to others in terms of functionality. The SAP Sales Cloud solution also integrates external apps and services. This can be easily done with the …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    50 Answers
    91%
    Would buy again
    120 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    44 Answers
    95%
    Delivers good value for the price
    111 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    96%
    Happy with the feature set
    127 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    37 Answers
    93%
    Lived up to sales and marketing promises
    98 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    39 Answers
    89%
    Implementation went as expected
    99 Answers
    Features
    SAP Customer Data SolutionsSAP Sales Cloud
    Tag Management
    Comparison of Tag Management features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    SAP Sales Cloud
    -
    Ratings
    Tag library7.826 Ratings00 Ratings
    Tag variable mapping7.824 Ratings00 Ratings
    Ease of writing custom tags7.825 Ratings00 Ratings
    Rules-driven tag execution7.825 Ratings00 Ratings
    Tag performance monitoring8.024 Ratings00 Ratings
    Page load times7.925 Ratings00 Ratings
    Mobile app tagging7.524 Ratings00 Ratings
    Library of JavaScript extensions7.623 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    SAP Sales Cloud
    -
    Ratings
    Standard visitor segmentation8.028 Ratings00 Ratings
    Behavioral visitor segmentation8.027 Ratings00 Ratings
    Traffic allocation control4.327 Ratings00 Ratings
    Website personalization9.926 Ratings00 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    SAP Sales Cloud
    -
    Ratings
    Account Scoring8.027 Ratings00 Ratings
    Customer Data Governance8.928 Ratings00 Ratings
    Data Connectors4.329 Ratings00 Ratings
    Data Enhancement5.229 Ratings00 Ratings
    Data Ingestion6.129 Ratings00 Ratings
    Data Storage2.529 Ratings00 Ratings
    Data Visibility8.029 Ratings00 Ratings
    Event Data6.127 Ratings00 Ratings
    Identity Resolution8.927 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    8.5
    152 Ratings
    8% above category average
    Customer data management / contact management00 Ratings8.2144 Ratings
    Workflow management00 Ratings8.8146 Ratings
    Territory management00 Ratings8.1130 Ratings
    Opportunity management00 Ratings9.0142 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.3136 Ratings
    Contract management00 Ratings7.9133 Ratings
    Quote & order management00 Ratings8.6133 Ratings
    Interaction tracking00 Ratings9.0137 Ratings
    Channel / partner relationship management00 Ratings8.4131 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    8.9
    130 Ratings
    14% above category average
    Case management00 Ratings8.7125 Ratings
    Call center management00 Ratings9.1114 Ratings
    Help desk management00 Ratings8.8115 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    8.0
    131 Ratings
    3% above category average
    Lead management00 Ratings8.0130 Ratings
    Email marketing00 Ratings7.9112 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    8.3
    143 Ratings
    8% above category average
    Task management00 Ratings8.4135 Ratings
    Billing and invoicing management00 Ratings8.4113 Ratings
    Reporting00 Ratings8.1131 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    8.3
    141 Ratings
    8% above category average
    Forecasting00 Ratings8.1131 Ratings
    Pipeline visualization00 Ratings8.9132 Ratings
    Customizable reports00 Ratings8.0136 Ratings
    Customization
    Comparison of Customization features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    8.2
    138 Ratings
    7% above category average
    Custom fields00 Ratings8.0138 Ratings
    Custom objects00 Ratings7.9131 Ratings
    Scripting environment00 Ratings8.6114 Ratings
    API for custom integration00 Ratings8.3123 Ratings
    Security
    Comparison of Security features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    9.2
    141 Ratings
    9% above category average
    Single sign-on capability00 Ratings9.3135 Ratings
    Role-based user permissions00 Ratings9.1135 Ratings
    Social CRM
    Comparison of Social CRM features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    9.0
    98 Ratings
    18% above category average
    Social data00 Ratings8.698 Ratings
    Social engagement00 Ratings9.494 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    8.5
    117 Ratings
    12% above category average
    Marketing automation00 Ratings8.3113 Ratings
    Compensation management00 Ratings8.693 Ratings
    Platform
    Comparison of Platform features of SAP Customer Data Solutions and SAP Sales Cloud
    Feature
    SAP Customer Data Solutions
    -
    Ratings
    SAP Sales Cloud
    8.1
    122 Ratings
    6% above category average
    Mobile access00 Ratings8.1122 Ratings
    Best Alternatives
    SAP Customer Data SolutionsSAP Sales Cloud
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Customer Data SolutionsSAP Sales Cloud
    Likelihood to Recommend
    9.0
    (58 ratings)
    8.4
    (163 ratings)
    Likelihood to Renew
    9.5
    (10 ratings)
    8.1
    (15 ratings)
    Usability
    9.1
    (7 ratings)
    7.0
    (10 ratings)
    Availability
    9.0
    (57 ratings)
    9.1
    (2 ratings)
    Performance
    7.3
    (7 ratings)
    9.1
    (2 ratings)
    Support Rating
    9.1
    (8 ratings)
    5.8
    (13 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (7 ratings)
    9.1
    (3 ratings)
    Implementation Rating
    7.3
    (7 ratings)
    7.5
    (4 ratings)
    Configurability
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    8.5
    (123 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    4.5
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    4.5
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    SAP Customer Data SolutionsSAP Sales Cloud
    Likelihood to Recommend
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
    Read full review
    SAP
    SAP Sales Cloud is highly suited for manufacturing and distribution enterprises and especially for people and companies who are already into SAP architecture. It is also great for industries which are consumer-packaged goods oriented, and it is highly structured for B2B sales which has predictive pipelines. I would say it is less suited for hyper growth or newer startups, especially people who are not familiar with the SAP ERP. It is multi-dimensional and has complex matrix structures, so it is a bit difficult to learn, and it might be daunting for new people.
    Incentivized
    Read full review
    Pros
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
    Read full review
    SAP
    • I love its ability to automate the entire sales process for us.
    • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
    • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
    Incentivized
    Read full review
    Cons
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
    Read full review
    SAP
    • One area of concern is the many data silos that are present within SAP sales cloud
    • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
    • The product is quite vast and a lot more learning material and knowledge base documents are required.
    Read full review
    Likelihood to Renew
    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
    Read full review
    SAP
    SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
    Incentivized
    Read full review
    Usability
    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
    Read full review
    SAP
    In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
    Incentivized
    Read full review
    Reliability and Availability
    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
    Read full review
    SAP
    Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
    Read full review
    Performance
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
    Read full review
    SAP
    No answers on this topic
    Support Rating
    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
    Read full review
    SAP
    SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
    Read full review
    In-Person Training
    SAP
    because it was made directly in the company
    Incentivized
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    SAP
    No answers on this topic
    Online Training
    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
    Read full review
    SAP
    Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
    Read full review
    Implementation Rating
    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    SAP
    I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
    Incentivized
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    Alternatives Considered
    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
    Read full review
    SAP
    These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.
    Incentivized
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    Scalability
    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
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    SAP
    1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
    Incentivized
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    Return on Investment
    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
    Read full review
    SAP
    • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
    • Standard templates facilitate easy and efficient lead interaction.
    • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
    Incentivized
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    ScreenShots

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

    SAP Sales Cloud Screenshots

    Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization