Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
$9
per month
Wistia
Score 9.6 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$24
per month
Zight
Score 8.8 out of 10
Small Businesses (1-50 employees)
Zight (formerly CloudApp) is a solution with a community of over 4M users, offering visual asynchronous communication, eliminating the need to use different applications for screenshots, GIFs, screen recordings, and web recordings.
Wistia was significantly more expensive than Vimeo Pro. Budget played a huge factor in choosing Vimeo Pro over them. I also feel like the Vimeo player has greater aesthetic appeal than the Wistia player. If we needed more of the marketing automation integration features, then …
Youtube does not have the ability to livestream from anything other than your computer unless you have more than 1,000 subscribers. Vimeo on the other hand allow you to livestream from mobile, camera etc, you just have to subscribe.
Vimeo is more reasonably priced and a little more user-friendly. Plus, I like the look of it and that I can use it at a price that doesn't break the bank for a small business like mine. It seems to have more features than these other platforms, so you don't have to have so many …
Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time …
Vimeo is less customizable. They both offer a free plan and paid premium plans. Vimeo doesn't have the A/B testing and ability to focus on the marketing aspect of the videos to obtain more revenue. The CTAs are much better in Wistia and are much easier to work with.
I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidy…
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and …
Verified User
Employee
Chose Wistia
Wistia is comparable to Vimeo or other video hosting platforms that I have used in the past. The feature set is almost identical, and I can't think of many things that Wistia doesn't have for this type of tool.
Wistia is more expensive than Amazon Web Services, easier to use than Vimeo, and ultimately scores a 8 or 9 out of 10. The statistics between the engagement tab and the embed tag inside of the Analytics section can contradict at times. It would be nice to have 10 specific …
Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or …
Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for …
Wistia is leaps and bounds ahead of other companies with their customizable players, CTAs, analytics, and more. Wistia is robust, yet simple, and at the end of the day, the team provides a delightful user experience. Their integration with HubSpot is clean and works as it …
We use Vimeo in addition to Wistia, and will probably continue using both indefinitely. My team produces a lot of demo / testimonial webinars, which we host in Wistia for the aforementioned reasons. But, we also produce a lot of webinars, training videos, customer support …
Vimeo had the password ability so that we could sell classes on-demand, but did not have the ability to brand like Wistia offered. It also was not as quick to upload and render the videos so we could offer them to the viewers. Brightcove worked well with our CRM platform, but …
Wistia is better suited for businesses than YouTube and Vimeo as you get a more in depth look at your viewers, how many videos they are watching, how long they are watching or re-watching, and can get email addresses to connect with then. Although we also upload videos to …
Vimeo pro and Youtube. Youtube's embeds are messy and end in a mess of videos that aren't retailed to my product. Vimeo pro has analytics and embed options. However wistia takes the mess out of embeds and gives the in depth analytic options along with other platform embeds.
Zight
No answer on this topic
Features
Vimeo
Wistia
Zight
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Vimeo
5.3
39 Ratings
35% below category average
Wistia
-
Ratings
Zight
-
Ratings
Lead generation
6.022 Ratings
00 Ratings
00 Ratings
Video personalization
6.535 Ratings
00 Ratings
00 Ratings
eCommerce
3.013 Ratings
00 Ratings
00 Ratings
Support for advertisements
2.914 Ratings
00 Ratings
00 Ratings
Video SEO
6.429 Ratings
00 Ratings
00 Ratings
Integration to Marketing Automation
7.022 Ratings
00 Ratings
00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Vimeo
2.8
11 Ratings
76% below category average
Wistia
-
Ratings
Zight
-
Ratings
Integration to Salesforce.com
1.06 Ratings
00 Ratings
00 Ratings
Integration to Marketo
1.06 Ratings
00 Ratings
00 Ratings
Integration to HubSpot
1.06 Ratings
00 Ratings
00 Ratings
Integration to Eloqua
1.04 Ratings
00 Ratings
00 Ratings
Integration to LMS
10.08 Ratings
00 Ratings
00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Vimeo
9.2
40 Ratings
7% above category average
Wistia
-
Ratings
Zight
-
Ratings
Video access controls
8.940 Ratings
00 Ratings
00 Ratings
User management
9.237 Ratings
00 Ratings
00 Ratings
Video link sharing
10.038 Ratings
00 Ratings
00 Ratings
Internal video
8.936 Ratings
00 Ratings
00 Ratings
External video
8.937 Ratings
00 Ratings
00 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Vimeo
8.5
41 Ratings
3% above category average
Wistia
-
Ratings
Zight
-
Ratings
Player customization
7.133 Ratings
00 Ratings
00 Ratings
Embedded videos
8.640 Ratings
00 Ratings
00 Ratings
Video quality / Bandwidth controls
8.939 Ratings
00 Ratings
00 Ratings
Mobile compatibility
9.240 Ratings
00 Ratings
00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Vimeo
9.0
36 Ratings
14% above category average
Wistia
-
Ratings
Zight
-
Ratings
A/B testing
8.014 Ratings
00 Ratings
00 Ratings
Streaming quality reports
9.018 Ratings
00 Ratings
00 Ratings
Per viewer tracking
9.525 Ratings
00 Ratings
00 Ratings
Per video tracking
9.531 Ratings
00 Ratings
00 Ratings
Video analytics dashboard
9.029 Ratings
00 Ratings
00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Vimeo
9.3
40 Ratings
7% above category average
Wistia
-
Ratings
Zight
-
Ratings
On-Demand video
10.024 Ratings
00 Ratings
00 Ratings
Live streaming
10.015 Ratings
00 Ratings
00 Ratings
Impact of streaming on network
10.020 Ratings
00 Ratings
00 Ratings
Video upload & format support
9.537 Ratings
00 Ratings
00 Ratings
Video library / File management
7.536 Ratings
00 Ratings
00 Ratings
Video portal
9.026 Ratings
00 Ratings
00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
When it comes to client-facing roles, this functionality is key. Before, I had to use an internal clipping or snipping tool and then download the content then share it as an attachment. With Zight, I simply capture what I want, then easily share a link that can be accessed within minutes by the ones I am engaging with. It is very easy to collaborate and clearly communicate. I would not recommend using it for internal documentation. Having too many screenshots might be hard to manage.
User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
"Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
I usually extract the links of all lectures from the embed code, but now Vimeo is not allowing that feature. Instead, I have to copy the whole embed code and then extract the URL from the embed code separately. This process has become cumbersome and a bit of hassle since I don't need the whole embed code.
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
In all honesty I don't even have time to look for an alternative to CloudApp at this point in our business. CloudApp works for what we had planned to use it for and unless a competing service that offers the same quality and ease-of-use along with video screen capture comes out I will renew indefinitely.
The design is clean and intuitive for the most part, which allows for ease of use by both novice and experience users. We are grateful for the ways that the front-end video player is easy to navigate and intuitive to use, and the backend is generally designed the same way. Tools and options are where you expect to find them, and it was easy to navigate the storage on the backend through folders and content filters
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
If someone is used to using internal screen capture software Zight may have a small learning curve. Luckily, once you get the hang of your new capture method, it is a quick process. Updates can be tedious. Although I am glad the team is working on the application and consistently improving it.
Vimeo does well in performance with systems with ease. I have not encountered any issues with loading pages or slowing down in other software or systems.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
I would give cloud app a 9/10 score on overall support mostly because I have had very little need of any support at all being that the tool was designed almost to use itself. In my opinion this level of forethought is equal to customer support. As of yet I've only had one real problem with cloud app which was the loss of a 20 minute video screen capture. Unfortunately I have not had the time to contact support about this loss. The only other minor issues that I confronted was within the initial set up which I was able to resolve via their website's support pages.
Vimeo does provide the legwork of content curation and management of sources. The quality of content is not bad from a viewer's point of view. I think the analytics could use a little bit of improvement, only because my department has a lot of users.
I was extremely satisfied with how quick and easy the implementation of Cloudapp was on my MacIntosh using MacOS Sierra was, along with how amazingly fast I was able to be up and going with the tool. most often with sass tools we are lucky if we can use 50% of the features without having to have consultations and a ton of back-and-forth email on how to use other features of the product. Cloud app has made it extremely user-friendly with almost no need for customer support. To My business, that equals time savings which as most business owners know, can be far more valuable than a few dollars saved.
YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
The tools I have used in the past weren't available in the tool selector! Basically, I've mostly used Jing which I found to be quite clunky. The user interface is unnecessarily complicated and sharing files is more difficult. Trying CloudApp once was enough to see how much more superior it was to Jing! Honestly, if you need a tool that will help you take screenshots to help you communicate better with your team, give it a try!
Everything works fine in Vimeo, and the users like the quality and sound of the lectures when viewed on Absorb LMS. They can view the lectures on the desktop and mobile devices.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
The amount that I paid for it, I feel that it's paid for itself over and over and over multiple times, if for one reason, and that's time saved. If I have one app that does it all, quickly, and efficiently, that's my positive ROI.