Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Vimeo
Score 8.8 out of 10
N/A
Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
$9
per month
Wistia
Score 9.6 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$24
per month
Zight
Score 8.8 out of 10
Small Businesses (1-50 employees)
Zight (formerly CloudApp) is a solution with a community of over 4M users, offering visual asynchronous communication, eliminating the need to use different applications for screenshots, GIFs, screen recordings, and web recordings.
$0
Pricing
VimeoWistiaZight
Editions & Modules
Starter
$9
per month
Standard
$25
per month
Advanced
$65
per month
Enterprise
Contact sales
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Free
$0
Team
$8.00
per month per user
Pro
$9.95
per month per user
Enterprise
Contact Sales
Offerings
Pricing Offerings
VimeoWistiaZight
Free Trial
YesYesYes
Free/Freemium Version
NoYesYes
Premium Consulting/Integration Services
NoYesYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
VimeoWistiaZight
Considered Multiple Products
Vimeo
Chose Vimeo
Wistia was significantly more expensive than Vimeo Pro. Budget played a huge factor in choosing Vimeo Pro over them. I also feel like the Vimeo player has greater aesthetic appeal than the Wistia player. If we needed more of the marketing automation integration features, then …
Chose Vimeo
Wistia's pricing is so weird. They charge you monthly, and by how many videos you host.

Vimeo has a flat fee, with an upload limit (which I was close to hitting once in 4 years).
Chose Vimeo
Similar in nature. Integration with MAP and SFDC were a bit more built out and native with Wistia. Folder management is on par with both.
Chose Vimeo
Youtube does not have the ability to livestream from anything other than your computer unless you have more than 1,000 subscribers. Vimeo on the other hand allow you to livestream from mobile, camera etc, you just have to subscribe.

Wistia does not have livestream capability.
Chose Vimeo
Vimeo is more reasonably priced and a little more user-friendly. Plus, I like the look of it and that I can use it at a price that doesn't break the bank for a small business like mine. It seems to have more features than these other platforms, so you don't have to have so many …
Chose Vimeo
The only thing was the ability to stream pre-recorded videos hosted on Vimeo which recently totally failed to deliver and that's why we are leaving.
Wistia
Chose Wistia
Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from …
Chose Wistia
Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time …
Chose Wistia
Vimeo is less customizable. They both offer a free plan and paid premium plans. Vimeo doesn't have the A/B testing and ability to focus on the marketing aspect of the videos to obtain more revenue. The CTAs are much better in Wistia and are much easier to work with.
Chose Wistia
I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidy…
Chose Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and …
Chose Wistia
Wistia is comparable to Vimeo or other video hosting platforms that I have used in the past. The feature set is almost identical, and I can't think of many things that Wistia doesn't have for this type of tool.
Chose Wistia
Wistia is more expensive than Amazon Web Services, easier to use than Vimeo, and ultimately scores a 8 or 9 out of 10. The statistics between the engagement tab and the embed tag inside of the Analytics section can contradict at times. It would be nice to have 10 specific …
Chose Wistia
Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia.
Chose Wistia
  • Prices are better.
  • No useless options.
  • Easier to use
Chose Wistia
Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content.
Chose Wistia
Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with …
Chose Wistia
Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or …
Chose Wistia
Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for …
Chose Wistia
Wistia is leaps and bounds ahead of other companies with their customizable players, CTAs, analytics, and more. Wistia is robust, yet simple, and at the end of the day, the team provides a delightful user experience. Their integration with HubSpot is clean and works as it …
Chose Wistia
We use Vimeo in addition to Wistia, and will probably continue using both indefinitely. My team produces a lot of demo / testimonial webinars, which we host in Wistia for the aforementioned reasons. But, we also produce a lot of webinars, training videos, customer support …
Chose Wistia
Superior to both, especially when using HubSpot as your marketing automation solution
Chose Wistia
We opted for Wistia over Vimeo primarily because the overall experience and product innovation were better.
Chose Wistia
Vimeo had the password ability so that we could sell classes on-demand, but did not have the ability to brand like Wistia offered. It also was not as quick to upload and render the videos so we could offer them to the viewers. Brightcove worked well with our CRM platform, but …
Chose Wistia
Wistia is better suited for businesses than YouTube and Vimeo as you get a more in depth look at your viewers, how many videos they are watching, how long they are watching or re-watching, and can get email addresses to connect with then. Although we also upload videos to …
Chose Wistia
Vimeo pro and Youtube. Youtube's embeds are messy and end in a mess of videos that aren't retailed to my product. Vimeo pro has analytics and embed options. However wistia takes the mess out of embeds and gives the in depth analytic options along with other platform embeds.
Zight

No answer on this topic

Features
VimeoWistiaZight
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Vimeo
5.3
39 Ratings
35% below category average
Wistia
-
Ratings
Zight
-
Ratings
Lead generation6.022 Ratings00 Ratings00 Ratings
Video personalization6.535 Ratings00 Ratings00 Ratings
eCommerce3.013 Ratings00 Ratings00 Ratings
Support for advertisements2.914 Ratings00 Ratings00 Ratings
Video SEO6.429 Ratings00 Ratings00 Ratings
Integration to Marketing Automation7.022 Ratings00 Ratings00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Vimeo
2.8
11 Ratings
76% below category average
Wistia
-
Ratings
Zight
-
Ratings
Integration to Salesforce.com1.06 Ratings00 Ratings00 Ratings
Integration to Marketo1.06 Ratings00 Ratings00 Ratings
Integration to HubSpot1.06 Ratings00 Ratings00 Ratings
Integration to Eloqua1.04 Ratings00 Ratings00 Ratings
Integration to LMS10.08 Ratings00 Ratings00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Vimeo
9.2
40 Ratings
7% above category average
Wistia
-
Ratings
Zight
-
Ratings
Video access controls8.940 Ratings00 Ratings00 Ratings
User management9.237 Ratings00 Ratings00 Ratings
Video link sharing10.038 Ratings00 Ratings00 Ratings
Internal video8.936 Ratings00 Ratings00 Ratings
External video8.937 Ratings00 Ratings00 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Vimeo
8.5
41 Ratings
3% above category average
Wistia
-
Ratings
Zight
-
Ratings
Player customization7.133 Ratings00 Ratings00 Ratings
Embedded videos8.640 Ratings00 Ratings00 Ratings
Video quality / Bandwidth controls8.939 Ratings00 Ratings00 Ratings
Mobile compatibility9.240 Ratings00 Ratings00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Vimeo
9.0
36 Ratings
14% above category average
Wistia
-
Ratings
Zight
-
Ratings
A/B testing8.014 Ratings00 Ratings00 Ratings
Streaming quality reports9.018 Ratings00 Ratings00 Ratings
Per viewer tracking9.525 Ratings00 Ratings00 Ratings
Per video tracking9.531 Ratings00 Ratings00 Ratings
Video analytics dashboard9.029 Ratings00 Ratings00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Vimeo
9.3
40 Ratings
7% above category average
Wistia
-
Ratings
Zight
-
Ratings
On-Demand video10.024 Ratings00 Ratings00 Ratings
Live streaming10.015 Ratings00 Ratings00 Ratings
Impact of streaming on network10.020 Ratings00 Ratings00 Ratings
Video upload & format support9.537 Ratings00 Ratings00 Ratings
Video library / File management7.536 Ratings00 Ratings00 Ratings
Video portal9.026 Ratings00 Ratings00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Vimeo
4.9
27 Ratings
48% below category average
Wistia
-
Ratings
Zight
-
Ratings
Audience polling1.16 Ratings00 Ratings00 Ratings
Audience Q&A / Live chat6.88 Ratings00 Ratings00 Ratings
Video comments6.827 Ratings00 Ratings00 Ratings
Best Alternatives
VimeoWistiaZight
Small Businesses
Wistia
Wistia
Score 9.6 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
Flipgrid
Flipgrid
Score 1.0 out of 10
Atlassian Loom
Atlassian Loom
Score 9.4 out of 10
Snagit
Snagit
Score 9.6 out of 10
Enterprises
Panopto
Panopto
Score 7.6 out of 10
Vyond
Vyond
Score 8.6 out of 10
Snagit
Snagit
Score 9.6 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
VimeoWistiaZight
Likelihood to Recommend
8.8
(44 ratings)
9.5
(73 ratings)
9.0
(29 ratings)
Likelihood to Renew
8.0
(1 ratings)
10.0
(10 ratings)
9.1
(1 ratings)
Usability
8.6
(4 ratings)
9.0
(15 ratings)
9.0
(4 ratings)
Availability
9.0
(1 ratings)
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
10.0
(11 ratings)
-
(0 ratings)
Support Rating
5.0
(10 ratings)
10.0
(11 ratings)
9.1
(2 ratings)
Implementation Rating
7.0
(1 ratings)
10.0
(2 ratings)
8.2
(1 ratings)
Configurability
9.0
(1 ratings)
9.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
8.0
(11 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
5.0
(1 ratings)
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
VimeoWistiaZight
Likelihood to Recommend
Vimeo
For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
Read full review
Wistia
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Read full review
Zight
When it comes to client-facing roles, this functionality is key. Before, I had to use an internal clipping or snipping tool and then download the content then share it as an attachment. With Zight, I simply capture what I want, then easily share a link that can be accessed within minutes by the ones I am engaging with. It is very easy to collaborate and clearly communicate. I would not recommend using it for internal documentation. Having too many screenshots might be hard to manage.
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Pros
Vimeo
  • User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
  • Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
  • As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
Read full review
Wistia
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
Read full review
Zight
  • Cropping the images: allows what I need people to focus on be front and center
  • Arrows: I almost always point to something important that needs to be highlighted
  • The Chrome extension makes CloudApp easily accessible. All I have to do is just click on the extension, and I'm there.
Read full review
Cons
Vimeo
  • Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
  • "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
  • Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
Read full review
Wistia
  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Read full review
Zight
  • The use of feature to Annotate is bit confusing and need to be well explained and detailed documented
  • Lots of updates receiving when download the app and used, So update must be come at particular time
  • I had to reinstall the app whenever the app getting crashed. I did it once
Read full review
Likelihood to Renew
Vimeo
I usually extract the links of all lectures from the embed code, but now Vimeo is not allowing that feature. Instead, I have to copy the whole embed code and then extract the URL from the embed code separately. This process has become cumbersome and a bit of hassle since I don't need the whole embed code.
Read full review
Wistia
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Read full review
Zight
In all honesty I don't even have time to look for an alternative to CloudApp at this point in our business. CloudApp works for what we had planned to use it for and unless a competing service that offers the same quality and ease-of-use along with video screen capture comes out I will renew indefinitely.
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Usability
Vimeo
The design is clean and intuitive for the most part, which allows for ease of use by both novice and experience users. We are grateful for the ways that the front-end video player is easy to navigate and intuitive to use, and the backend is generally designed the same way. Tools and options are where you expect to find them, and it was easy to navigate the storage on the backend through folders and content filters
Read full review
Wistia
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
Read full review
Zight
If someone is used to using internal screen capture software Zight may have a small learning curve. Luckily, once you get the hang of your new capture method, it is a quick process. Updates can be tedious. Although I am glad the team is working on the application and consistently improving it.
Read full review
Reliability and Availability
Vimeo
I use Vimeo all the time, and never had any issues with the system.
Read full review
Wistia
After several years, we have not come across a situation for which Wistia was not available when needed.
Read full review
Zight
No answers on this topic
Performance
Vimeo
Vimeo does well in performance with systems with ease. I have not encountered any issues with loading pages or slowing down in other software or systems.
Read full review
Wistia
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
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Zight
No answers on this topic
Support Rating
Vimeo
Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
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Wistia
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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Zight
I would give cloud app a 9/10 score on overall support mostly because I have had very little need of any support at all being that the tool was designed almost to use itself. In my opinion this level of forethought is equal to customer support. As of yet I've only had one real problem with cloud app which was the loss of a 20 minute video screen capture. Unfortunately I have not had the time to contact support about this loss. The only other minor issues that I confronted was within the initial set up which I was able to resolve via their website's support pages.
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Implementation Rating
Vimeo
Vimeo does provide the legwork of content curation and management of sources. The quality of content is not bad from a viewer's point of view. I think the analytics could use a little bit of improvement, only because my department has a lot of users.
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Wistia
We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
Read full review
Zight
I was extremely satisfied with how quick and easy the implementation of Cloudapp was on my MacIntosh using MacOS Sierra was, along with how amazingly fast I was able to be up and going with the tool. most often with sass tools we are lucky if we can use 50% of the features without having to have consultations and a ton of back-and-forth email on how to use other features of the product. Cloud app has made it extremely user-friendly with almost no need for customer support. To My business, that equals time savings which as most business owners know, can be far more valuable than a few dollars saved.
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Alternatives Considered
Vimeo
YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
Read full review
Wistia
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Read full review
Zight
The tools I have used in the past weren't available in the tool selector! Basically, I've mostly used Jing which I found to be quite clunky. The user interface is unnecessarily complicated and sharing files is more difficult. Trying CloudApp once was enough to see how much more superior it was to Jing! Honestly, if you need a tool that will help you take screenshots to help you communicate better with your team, give it a try!
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Contract Terms and Pricing Model
Vimeo
Nothing that I could think of. Maybe changing the way of extracting the URL's from the embed codes.
Read full review
Wistia
No answers on this topic
Zight
No answers on this topic
Scalability
Vimeo
Vimeo does well with integrating videos in the Absorb LMS that I currently manage.
Read full review
Wistia
We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
Read full review
Zight
No answers on this topic
Professional Services
Vimeo
Everything works fine in Vimeo, and the users like the quality and sound of the lectures when viewed on Absorb LMS. They can view the lectures on the desktop and mobile devices.
Read full review
Wistia
No answers on this topic
Zight
No answers on this topic
Return on Investment
Vimeo
  • It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
  • The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
  • The tool has allowed students in other countries to access content faster.
  • NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.
Read full review
Wistia
  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
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Zight
  • The amount that I paid for it, I feel that it's paid for itself over and over and over multiple times, if for one reason, and that's time saved. If I have one app that does it all, quickly, and efficiently, that's my positive ROI.
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ScreenShots

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Zight Screenshots

Screenshot of screen capture with annotationsScreenshot of screen recordings and video editingScreenshot of GIFsScreenshot of webcam recordingScreenshot of collections to organize content