Mixpanel Profile

Mixpanel is a private company founded in 2009. It recently raised $12 million in funding. The Mixpanel platform is designed to track user action on both mobile devices and on the web. Their pricing structure is usage-based.

*http://gigaom.com/2012/05/10/mixpanel-raises-10m-in-bid-to-dominate-data-geekery/
**Employees on LinkedIn
***Mixpanel Website
Company status Private
2013 revenue estimate N/A
Growth 2011-2012 50%*
Customers N/A
Employees 55**
Pricing Free to $2,000 per month***

Aggregate User Ratings of Mixpanel on TrustRadius

Source: (12) User reviews of Mixpanel on TrustRadius
Rating Attribute Mixpanel # of reviewers contributing to each rating Digital Analytics Category Average
Likelihood to recommend 8.1 12 8.2
Likelihood to renew 8 12 8.3
Product usability 9 1 7.8
Support 8 3 7.8
Online training 9 1 8.1
Implementation satisfaction 8.3 3 8.3

Summary of Mixpanel Reviews

Source: (12) User reviews of Mixpanel on TrustRadius
Mixpanel Strengths Mixpanel Areas for Improvement
Funnel analysis
Excellent for setting up behavior funnels with specific events you want to track by cohort with the goal of increasing conversion and retention.
Time frame restrictions
There is a limit of 60 days for funnel tracking data. There are similar limitations in the Segmentation and Retention features.
Usability
Clean, intuitive user interface and strong data visualizations. It's easy to add events to Funnels and Segmentation.
Data export
It would be nice to be able to export the raw data to Excel without having to use the API. The API could also be a bit more open.
Segmentation
Site visitors can be segmented based on where they came from and actions they take on the site.
Website integration
Mixpanel requires some technical skill to integrate effectively with a website.
Customer service
Excellent, responsive customer service. The support team will usually respond in one day.

Interview

The company did not respond to interview requests.