Mixpanel is a private company founded in 2009. It recently raised $12 million in funding. The Mixpanel platform is designed to track user action on both mobile devices and on the web. Their pricing structure is usage-based.
|2013 revenue estimate||N/A|
|Pricing||Free to $2,000 per month***|
|Rating Attribute||Mixpanel||# of reviewers contributing to each rating||Digital Analytics Category Average|
|Likelihood to recommend||8.1||12||8.2|
|Likelihood to renew||8||12||8.3|
|Mixpanel Strengths||Mixpanel Areas for Improvement|
Excellent for setting up behavior funnels with specific events you want to track by cohort with the goal of increasing conversion and retention.
|Time frame restrictions
There is a limit of 60 days for funnel tracking data. There are similar limitations in the Segmentation and Retention features.
Clean, intuitive user interface and strong data visualizations. It's easy to add events to Funnels and Segmentation.
It would be nice to be able to export the raw data to Excel without having to use the API. The API could also be a bit more open.
Site visitors can be segmented based on where they came from and actions they take on the site.
Mixpanel requires some technical skill to integrate effectively with a website.
Excellent, responsive customer service. The support team will usually respond in one day.