One of the best RTB tools there is. Great customer support.
- targeting options
- ease of use
- nice reporting options
- Adform flow User ID - postcookie targeting option in particular.
Cons
- implementation process could be easier, as with any other rtb tool.
- attribution and conversion modelling.. I would welcome more flexibility in the tool
- 1st party data import could be easier
- mostly used for brand campaigns where hard ROI is harder to calculate
- however overall brand awareness performance metrics we were following we overachieved
- it's hard though to credit it just to the tool, people make the campaigns
- Xaxis DMP (Turbine)