What users are saying about
34 Ratings
34 Ratings
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Score 8.2 out of 100
28 Ratings
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Score 9.3 out of 100

Attribute Ratings

  • Cision PRWeb is rated higher in 1 area: Usability
  • Critical Mention is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • Cision PRWeb and Critical Mention are tied in 1 area: Implementation Rating

Likelihood to Recommend

7.9

Cision PRWeb

79%
11 Ratings
9.2

Critical Mention

92%
20 Ratings

Likelihood to Renew

1.0

Cision PRWeb

10%
1 Rating
10.0

Critical Mention

100%
7 Ratings

Usability

10.0

Cision PRWeb

100%
1 Rating
9.0

Critical Mention

90%
2 Ratings

Availability

Cision PRWeb

N/A
0 Ratings
8.0

Critical Mention

80%
2 Ratings

Support Rating

1.0

Cision PRWeb

10%
3 Ratings
10.0

Critical Mention

100%
2 Ratings

Implementation Rating

10.0

Cision PRWeb

100%
2 Ratings
10.0

Critical Mention

100%
2 Ratings

Likelihood to Recommend

Cision PRWeb

PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution.I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
Nicholas Zgorski | TrustRadius Reviewer

Critical Mention

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Tom McGuire | TrustRadius Reviewer

Pros

Cision PRWeb

  • It provides a newswire option at a very reasonable price.
  • The pricing is in a sweet spot for many startups who would want to use it.
  • It hits up all of the key media outlets that you would expect a wire service to be connected to.
Scott Rosenblum | TrustRadius Reviewer

Critical Mention

  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
Anonymous | TrustRadius Reviewer

Cons

Cision PRWeb

  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
Anonymous | TrustRadius Reviewer

Critical Mention

  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Jerry Kambic | TrustRadius Reviewer

Pricing Details

Cision PRWeb

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Critical Mention

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

Likelihood to Renew

Cision PRWeb

Cision PRWeb 1.0
Based on 1 answer
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
Nicholas Zgorski | TrustRadius Reviewer

Critical Mention

Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Anonymous | TrustRadius Reviewer

Usability

Cision PRWeb

Cision PRWeb 10.0
Based on 1 answer
It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
Nicholas Zgorski | TrustRadius Reviewer

Critical Mention

Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Lyla Shaibi | TrustRadius Reviewer

Support Rating

Cision PRWeb

Cision PRWeb 1.0
Based on 3 answers
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
Nicholas Zgorski | TrustRadius Reviewer

Critical Mention

Critical Mention 10.0
Based on 2 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Jerry Kambic | TrustRadius Reviewer

Implementation Rating

Cision PRWeb

Cision PRWeb 10.0
Based on 2 answers
Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
Nicholas Zgorski | TrustRadius Reviewer

Critical Mention

Critical Mention 10.0
Based on 2 answers
Critical Mention implementation was easy and fast. Their support and training were awesome.
Jerry Kambic | TrustRadius Reviewer

Alternatives Considered

Cision PRWeb

I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
Michelle Messenger Garrett | TrustRadius Reviewer

Critical Mention

Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
Anonymous | TrustRadius Reviewer

Return on Investment

Cision PRWeb

  • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
  • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
Anonymous | TrustRadius Reviewer

Critical Mention

  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Keith Wald | TrustRadius Reviewer

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