Marketing Solutions by Criteo

Marketing Solutions by Criteo

About TrustRadius Scoring
Score 6.7 out of 100
Marketing Solutions by Criteo

Overview

Recent Reviews

Amazing display advertisements

10 out of 10
September 27, 2021
Marketing Solutions by Criteo is a great advertising company that provides a wide variety of display advertisements that are online. …
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 12 features

Ad dashboards (54)

8.1
81%

Display advertising (53)

8.0
80%

Ad campaign creation (52)

7.7
77%

Ad performance reports (53)

7.7
77%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Marketing Solutions by Criteo, and make your voice heard!

Pricing

View all pricing
N/A
Unavailable

What is Marketing Solutions by Criteo?

Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

9 people want pricing too

Alternatives Pricing

What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Sorry, this product's description is unavailable

Features Scorecard

Ad Network Integration

6.7
67%

Ad Campaigns

7.9
79%

Ad Reporting & Analytics

7.7
77%

Product Details

What is Marketing Solutions by Criteo?

Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide.

Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies.

According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR

Marketing Solutions by Criteo Features

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Ad deployment
  • Supported: Display advertising
  • Supported: Ad display and retargeting segmentation

Ad Network Integration Features

  • Supported: Data Transfer
  • Supported: DSP integration

Ad Reporting & Analytics Features

  • Supported: Ad dashboards
  • Supported: Ad performance reports
  • Supported: Ad conversion tracking
  • Supported: Ad attribution reporting

Marketing Solutions by Criteo Screenshots

CriteoDynamic Retargeting banner

Marketing Solutions by Criteo Video

Jumia has benefitted from working with Criteo

Marketing Solutions by Criteo Downloadables

Marketing Solutions by Criteo Integrations

  • Adobe Audience Manager
  • Neustar Identity Data Management Platform (IDMP
  • PlatformOne)
  • Oracle DMP (Bluekai)
  • Salesforce DMP (formerly Krux)

Marketing Solutions by Criteo Competitors

Marketing Solutions by Criteo Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is Marketing Solutions by Criteo's best feature?

Reviewers rate Ad display and retargeting segmentation highest, with a score of 8.2.

Who uses Marketing Solutions by Criteo?

The most common users of Marketing Solutions by Criteo are from Mid-sized Companies (51-1,000 employees) and the Retail industry.

Reviews and Ratings

 (111)

Ratings

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Mithil Patel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I feel because the design is so easy to understand and get started, I have found it extremely valuable to onboard new team members and run new ad campaigns for our different marketing objectives. I feel the simplicity of the dashboard and the features it covers have made a positive impact on our lead time.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Gabriela Band | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
As I said before, the product works well, specifically for performance campaigns, and their team is competent and responsive. It can be integrated [into] almost all DSPs and ad tech platforms via their cookie matching technology, making it very friendly to the end-user as well as the media team that operates those platforms.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Marketing Solutions by Criteo is easy to use, and the support team is very helpful for any doubts that may come upon the campaign's settings. I would say the thing that works against usability is that the attributions methods used are not very transparent, and that is sometimes difficult to explain to our clients.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.