Marketing Solutions by Criteo Reviews

105 Ratings
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Score 6.9 out of 100

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Reviews (1-3 of 3)

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June 01, 2021
Kimberly Smith | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Usability

8
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
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April 30, 2021
Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
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Usability

8
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
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Feature Scorecard Summary

Data Transfer (19)
7.6
DSP integration (15)
7.7
Ad campaign creation (47)
7.2
Ad deployment (46)
6.8
Display advertising (48)
7.3
Ad display and retargeting segmentation (43)
7.1
Ad dashboards (49)
7.3
Ad performance reports (48)
6.5
Ad conversion tracking (45)
6.9
Ad attribution reporting (6)
8.5
Cross-channel ad management (1)
8
Ad forecasting and optimization (3)
6.8

What is Marketing Solutions by Criteo?

Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide.

Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies.

According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR

Marketing Solutions by Criteo Features

Ad Campaigns Features

Has featureAd campaign creation
Has featureAd deployment
Has featureDisplay advertising
Has featureAd display and retargeting segmentation

Ad Network Integration Features

Has featureData Transfer
Has featureDSP integration

Ad Reporting & Analytics Features

Has featureAd dashboards
Has featureAd performance reports
Has featureAd conversion tracking
Has featureAd attribution reporting

Marketing Solutions by Criteo Screenshots

Marketing Solutions by Criteo Video

Jumia has benefitted from working with Criteo

Marketing Solutions by Criteo Downloadables

Marketing Solutions by Criteo Integrations

Adobe Audience Manager, Neustar Identity Data Management Platform (IDMP, PlatformOne), Oracle DMP (Bluekai), Salesforce DMP (formerly Krux)

Marketing Solutions by Criteo Competitors

Marketing Solutions by Criteo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Pricing is based on a CPC model and is dependent on traffic generated to a site

Marketing Solutions by Criteo Support Options

 Free VersionPaid Version
Phone
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

Marketing Solutions by Criteo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Marketing Solutions by Criteo's best feature?

Reviewers rate Ad attribution reporting highest, with a score of 8.5.

Who uses Marketing Solutions by Criteo?

The most common users of Marketing Solutions by Criteo are from Mid-size Companies and the Retail industry.