Marketing Solutions by Criteo
Marketing Solutions by Criteo
Overview
Recent Reviews
Awards
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Popular Features
View all 12 featuresAd dashboards (54)
8.1
81%
Display advertising (53)
8.0
80%
Ad campaign creation (52)
7.7
77%
Ad performance reports (53)
7.7
77%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
Features Scorecard
Ad Network Integration
6.7
67%
Ad Campaigns
7.9
79%
Ad Reporting & Analytics
7.7
77%
Product Details
What is Marketing Solutions by Criteo?
Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide.
Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies.
According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR
According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR
Marketing Solutions by Criteo Features
Ad Campaigns Features
- Supported: Ad campaign creation
- Supported: Ad deployment
- Supported: Display advertising
- Supported: Ad display and retargeting segmentation
Ad Network Integration Features
- Supported: Data Transfer
- Supported: DSP integration
Ad Reporting & Analytics Features
- Supported: Ad dashboards
- Supported: Ad performance reports
- Supported: Ad conversion tracking
- Supported: Ad attribution reporting
Marketing Solutions by Criteo Screenshots
Marketing Solutions by Criteo Video
Jumia has benefitted from working with Criteo
Marketing Solutions by Criteo Downloadables
Marketing Solutions by Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Marketing Solutions by Criteo Competitors
- AdRoll
- RTB House Personalized Retargeting
- Google Ads
Marketing Solutions by Criteo Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Comparisons
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Frequently Asked Questions
What are Marketing Solutions by Criteo's top competitors?
AdRoll and RTB House Personalized Retargeting are common alternatives for Marketing Solutions by Criteo.
What is Marketing Solutions by Criteo's best feature?
Reviewers rate Ad display and retargeting segmentation highest, with a score of 8.2.
Who uses Marketing Solutions by Criteo?
The most common users of Marketing Solutions by Criteo are from Mid-sized Companies (51-1,000 employees) and the Retail industry.
Reviews and Ratings
(111)
Reviews
(1-9 of 9)- Popular Filters
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February 17, 2022
Consistent Retargeting Tool for Sale Conversion
September 27, 2021
Amazing display advertisements
September 14, 2021
Will improve your conversion ratios
September 12, 2021
Performance marketing at its best
August 06, 2021
Marketing Solutions by Criteo Review
June 01, 2021
A product that continously evolves
April 30, 2021
Great demand source to have in your mix
April 08, 2021