Marketing Solutions by Criteo

Marketing Solutions by Criteo

About TrustRadius Scoring
Score 6.7 out of 100
Marketing Solutions by Criteo

Overview

Recent Reviews

Amazing display advertisements

10 out of 10
September 27, 2021
Marketing Solutions by Criteo is a great advertising company that provides a wide variety of display advertisements that are online. …
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Awards

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Popular Features

View all 12 features

Ad dashboards (54)

8.1
81%

Display advertising (53)

8.0
80%

Ad campaign creation (52)

7.7
77%

Ad performance reports (53)

7.7
77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Marketing Solutions by Criteo?

Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

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Features Scorecard

Ad Network Integration

6.7
67%

Ad Campaigns

7.9
79%

Ad Reporting & Analytics

7.7
77%

Product Details

What is Marketing Solutions by Criteo?

Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide.

Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies.

According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR

Marketing Solutions by Criteo Features

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Ad deployment
  • Supported: Display advertising
  • Supported: Ad display and retargeting segmentation

Ad Network Integration Features

  • Supported: Data Transfer
  • Supported: DSP integration

Ad Reporting & Analytics Features

  • Supported: Ad dashboards
  • Supported: Ad performance reports
  • Supported: Ad conversion tracking
  • Supported: Ad attribution reporting

Marketing Solutions by Criteo Screenshots

CriteoDynamic Retargeting banner

Marketing Solutions by Criteo Video

Jumia has benefitted from working with Criteo

Marketing Solutions by Criteo Downloadables

Marketing Solutions by Criteo Integrations

  • Adobe Audience Manager
  • Neustar Identity Data Management Platform (IDMP
  • PlatformOne)
  • Oracle DMP (Bluekai)
  • Salesforce DMP (formerly Krux)

Marketing Solutions by Criteo Competitors

Marketing Solutions by Criteo Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Marketing Solutions by Criteo's best feature?

Reviewers rate Ad display and retargeting segmentation highest, with a score of 8.2.

Who uses Marketing Solutions by Criteo?

The most common users of Marketing Solutions by Criteo are from Mid-sized Companies (51-1,000 employees) and the Retail industry.

Reviews and Ratings

 (111)

Ratings

Reviews

(1-9 of 9)
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Mithil Patel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I feel there could be a better support library and best practices that provide benchmarks and industry best practices. I also feel there is not enough support in terms of new product announcements and future road maps. This can help marketers use the tool's various features and be more productive.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Marketing Solutions by Criteo customer service is fast, dependable, and consistent whenever we call upon them. They were easy to work with and helped us understand how to fully use the platform to our best advantage, based on our company and customer base. Additional videos and tutorials diving into specific platform features and real-life scenarios would be beneficial.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Because it is an excellent platform that provides a lot of features and can be easily customized, provides no domain-level transparency, and is very easy to integrate. I recommend it!
Gabriela Band | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I think for performance campaigns, Marketing Solutions by Criteo is a great solution, and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still need to be developed further to improve my rating.
Kimberly Smith | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Criteo's support team has always been very helpful and they have a lot of knowledge about their product as well as the digital marketing industry as a whole. Their platform is easy to use and there are a lot of online tutorials available, but in the few cases I needed to contact them they have always been very professional.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.