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Account Intelligence
May 30, 2018

Account Intelligence

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Oracle DataFox

Overall Satisfaction with Oracle Sales

DataFox is implemented across sales and marketing. The main business problems that it was brought in to solve were - expanding our Total addressable market and improve the accuracy of data in our CRM.
  • Initial sync with CRM is relatively effortless
  • Signal Data provided for each company is extremely valuable for targeting
  • Great Customer success team
  • The user interfaces despite being easy to use lacks in certain functionalities. For example insights tab isn't available while viewing a conference list and has to be saved to a static list and viewed.
  • Data for smaller companies can be stale sometimes (not refreshed in more than a year sometimes)
  • Geographical divisions of companies are treated as a single entity. For example, if I'm looking to target US companies, organizations like Accenture and Samsung do not pop up even though they have a sizable presence in the US as they are headquartered in Dublin and Korea respectively
  • Relatively cheap when compared to the other alternatives we looked at and already beginning to show value in terms of new TAM
DataFox has a very simple to use interface and has great coverage across our ICP. DataFox yielded the highest match rate on the data diagnostic tests indicating that they had great potential in expanding our addressable market. For the kind of functionality, DataFox is much more cost-effective than the other solutions
DataFox has excellent coverage of companies across all industries. Hence can be effectively used to expand the addressable market. They have a wide variety of data points so you can really filter down into the type of companies you would want to go after. Signal data is a very useful feature of DataFox. It enables our organization to target a company at the right moment with effective messaging. The kind of information provided is very useful for CSM's during the EBR process and could really be used to drive penetration. Account Scoring is an excellent feature which is used to score a company based on your definition of an ICP using data points. This is used to prioritize accounts for allocation as well as targeting by sales.

DataFox (discontinued) Feature Ratings