Simple and Intuitive
May 21, 2018

Simple and Intuitive

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Oracle DataFox

Overall Satisfaction with Oracle Sales

Datafox is being used for inbound lead-enrichment across our sales, sales development, and marketing org.--globally. Specifically for the mid-market sales team, Datafox provides unique insight into dynamic lists of target accounts for us to leverage during outbound prospecting.

It is particularly good at understanding technographic information--as they have a strategic partnership with HG Data.

Pros

  • Datafox has accurate data when it pertains to non-enterprise companies. We've found employee size and revenue to be in very respectable ranges of accuracy.
  • The UI is extremely intuitive and simple to use across all departments--even for a first time user like myself. The key to any platform is the simplicity of use and how users are able to flow effortlessly across their process.

Cons

  • I wish there was the ability to score/prioritize by different types of models (this would allow you prioritize different variations of account "profiles" vs. a catch-all score.
  • There could be better contact data, but contact data is hard to come by (unless you're crawling linkedin/email signatures for the real deal).
  • This isn't really a knock on Datafox, but I hope for a more robust API integration to other platforms that would benefit from account/contact data (Yesware, ChiliPiper, etc.)
  • It has increased the speed at which we are able to research prospects.
  • Datafox allows us to discover more net-new accounts that are outside of our database.
Datafox is incredibly easy to use and set up. This is extremely vital when you launch it to sales and SDR teams that care less about learning a new platform and want to start getting value out of something ASAP. It may have some gaps when it comes to contact and international data, but the CSM team has been very helpful in assisting us with our specific needs. They also host a great sales-ops specific meet up.
Salesforce CPQ (formerly SteelBrick), RainKing (acquired by DiscoverOrg), EverString
Dynamic vs. Static lists are a pain to pivot between and the ability to gather contact data is only possible through the static list function. In scenarios where you require multiple or varying scoring models, Datafox may be the best fit. If you're tackling a specific TAM and need additional layers of geo, firmo, and technographic info--Datafox really does shine.

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