Dynamic Yield vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamic Yield
Score 9.5 out of 10
N/A
Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
Optimizely Web Experimentation
Score 8.5 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
Dynamic YieldOptimizely Web Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Dynamic YieldOptimizely Web Experimentation
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Dynamic YieldOptimizely Web Experimentation
Considered Both Products
Dynamic Yield
Chose Dynamic Yield
Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much …
Chose Dynamic Yield
DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution.
Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
Chose Dynamic Yield
  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were …
Chose Dynamic Yield
Better capabilities. More user-friendly.
Chose Dynamic Yield
Pretty similar, I have not used Optimizely for a bit now but it's basically the same.
Chose Dynamic Yield
We found that Dynamic Yield offered the best balance of features, pricing, and support to launch and grow our testing program.
Chose Dynamic Yield
Dynamic Yield was very easy to set up and the people working at Dynamic Yield where very helpful (and not just a programmer somewhere in India).
Chose Dynamic Yield
We previously employed Qubit as our personalisation partner - Dynamic Yield have out performed in all areas, but especially; ease of use, simplicity of implementation, account and customer support responsiveness, and price. I have also used Maxymiser, Optimizely and Monetate in …
Chose Dynamic Yield
Now I have a single centralized tool for several things while before we had to maintain at least 3 tools to do what we are currently doing with Dynamic Yield. Having a single tool helped us a lot also in increasing our level of precision and to avoid fixes across different …
Chose Dynamic Yield
I haven't used Optimizely personally, but I know other people prefer Optimizely over DY. DY was not my choice to bring on. Most people think that Optimizely is the best in the industry, but I don't have enough experience to say I agree.
Chose Dynamic Yield
[It has] the most confident functionality of use cases. It's hard to implement something and it does not work because of something wrong on the Dynamic Yield side.
Chose Dynamic Yield
DY is cheaper and allows for more customization for AB testing
Chose Dynamic Yield
Dynamic Yield offered the platform most similar to what we were hoping for (a unified A/B testing and personalization/marketing platform that kept everything in one place) at a price point we were looking for.

We would have been more limited in A/B testing with some of the other …
Chose Dynamic Yield
It really came down to Certona & Dynamic Yield. We felt that while Certona was the leader in the space, Dynamic Yield was forward thinking. We were impressed with the UI, features and attention to detail. Having a small team, we also felt that Dynamic Yield offered us the …
Chose Dynamic Yield
When we've compared solutions, Dynamic Yiled impressed us as better in terms of their focus on e-commerce, built-in features, durability, value for money and agility.
Chose Dynamic Yield
First of all, the other tools we looked at was more focused on A/B testing and personalization but one of the that we loved immediately of Dynamic Yield was the recommendation engine: given that we were missing such a feature in our e-commerce, that really made the difference.

An…
Chose Dynamic Yield
I have used Optimizely in the past but the out of the box features Dynamic Yield offers really is a cut above.

The use of custom actions have been invaluable in enabling us to really bridge the gap between our online and offline worlds. I haven't come across any other tool that …
Chose Dynamic Yield
Dynamic Yield performs quite well, but Google solutions are a major competitor.
Chose Dynamic Yield
We prefer Dynamic Yield because it offers all of the tools we need to customize our customers' experience on multiple sites, sharing that information between different publications, so that we can target messaging more specifically according to interest.
Chose Dynamic Yield
Dynamic Yield is far more advanced than anything else we have evaluated. We can personalize our site, run tests and send targeted messages from one platform. I am unaware of another tool in the marketplace offering that capability.
Optimizely Web Experimentation
Chose Optimizely Web Experimentation
I have used tools in various spaces that have all the flashy bells and whistles, and is, but lacks some basic features - Optimizely isn't this. While other tools, such as Adobe Target, Evergage, Dynamic Yield, Google Optimize, or even Taplytics may make more sense for your …
Chose Optimizely Web Experimentation
We preferred Dynamic Yield for their in-house personalization capabilities but preferred the A/B testing and analytics results through Optimizely
Chose Optimizely Web Experimentation
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Top Pros
Top Cons
Features
Dynamic YieldOptimizely Web Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Dynamic Yield
-
Ratings
Optimizely Web Experimentation
7.3
88 Ratings
16% below category average
a/b experiment testing00 Ratings9.188 Ratings
Split URL testing00 Ratings7.972 Ratings
Multivariate testing00 Ratings8.573 Ratings
Multi-page/funnel testing00 Ratings7.268 Ratings
Cross-browser testing00 Ratings6.648 Ratings
Mobile app testing00 Ratings5.937 Ratings
Test significance00 Ratings8.880 Ratings
Visual / WYSIWYG editor00 Ratings8.072 Ratings
Advanced code editor00 Ratings7.366 Ratings
Page surveys00 Ratings6.617 Ratings
Visitor recordings00 Ratings7.818 Ratings
Preview mode00 Ratings6.878 Ratings
Test duration calculator00 Ratings5.953 Ratings
Experiment scheduler00 Ratings6.852 Ratings
Experiment workflow and approval00 Ratings5.235 Ratings
Dynamic experiment activation00 Ratings5.431 Ratings
Client-side tests00 Ratings8.348 Ratings
Server-side tests00 Ratings8.617 Ratings
Mutually exclusive tests00 Ratings7.836 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Dynamic Yield
-
Ratings
Optimizely Web Experimentation
8.4
82 Ratings
5% below category average
Standard visitor segmentation00 Ratings8.082 Ratings
Behavioral visitor segmentation00 Ratings8.461 Ratings
Traffic allocation control00 Ratings9.377 Ratings
Website personalization00 Ratings7.954 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Dynamic Yield
-
Ratings
Optimizely Web Experimentation
7.6
80 Ratings
12% below category average
Heatmap tool00 Ratings8.213 Ratings
Click analytics00 Ratings7.933 Ratings
Scroll maps00 Ratings7.017 Ratings
Form fill analysis00 Ratings5.923 Ratings
Conversion tracking00 Ratings8.044 Ratings
Goal tracking00 Ratings8.669 Ratings
Test reporting00 Ratings8.272 Ratings
Results segmentation00 Ratings7.248 Ratings
CSV export00 Ratings7.846 Ratings
Experiments results dashboard00 Ratings7.449 Ratings
Best Alternatives
Dynamic YieldOptimizely Web Experimentation
Small Businesses
Kameleoon
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Score 9.4 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
Medium-sized Companies
Kameleoon
Kameleoon
Score 9.4 out of 10
Dynamic Yield
Dynamic Yield
Score 9.5 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.4 out of 10
Dynamic Yield
Dynamic Yield
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dynamic YieldOptimizely Web Experimentation
Likelihood to Recommend
9.9
(95 ratings)
8.5
(173 ratings)
Likelihood to Renew
10.0
(5 ratings)
9.0
(45 ratings)
Usability
7.5
(18 ratings)
9.0
(57 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
8.6
(46 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.3
(85 ratings)
User Testimonials
Dynamic YieldOptimizely Web Experimentation
Likelihood to Recommend
Dynamic Yield
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
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Optimizely
Where Optimizely Shines: Best for Large-Scale Operations: Optimizely is exceptionally well-suited for large enterprises with complex, multi-faceted A/B and multivariate testing needs. Its comprehensive functionality is perfect for conducting extensive experiments across various websites and products. Data-Driven Companies: For organizations heavily reliant on data-driven strategies, Optimizely's advanced analytics and detailed reporting are invaluable. It's ideal for businesses that require an in-depth understanding of user behavior to enhance user experiences and optimize conversion rates. E-commerce Personalization: E-commerce platforms aiming to personalize content and offers will find Optimizely's personalization features highly beneficial. This can significantly boost user engagement and sales. Where Optimizely May Not Be the Best Fit: Cost-Prohibitive for Small Businesses/Startups: The high cost of Optimizely can be a barrier for small businesses or startups. These entities might find the platform's advanced features excessive for their basic A/B testing needs, given their limited budgets. Overkill for Simple Testing Needs: For websites requiring only basic A/B testing, Optimizely's extensive suite of features may be unnecessary. More straightforward and budget-friendly tools could serve their purposes more effectively. Not Ideal for Short-Term Projects: For businesses planning short-term experiments or one-time projects, the investment in Optimizely might not offer adequate returns. Simpler, less expensive platforms could be more appropriate for such limited engagements. Conclusion:Optimizely is a powerful tool for web experimentation, but its suitability varies greatly with the scale and nature of the business. It offers significant advantages for large-scale, data-centric enterprises, while smaller businesses or those with simpler requirements might find it less appropriate due to its high cost.
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Pros
Dynamic Yield
  • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
  • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
  • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
Read full review
Optimizely
  • The audience feature is easy to use and very beneficial in previewing the experiment as users would see it before launching the experiment
  • Targeting individual pages or a group of saved pages is easy to do
  • Metric tracking is highly customizable and easy to visualize
Read full review
Cons
Dynamic Yield
  • Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
  • Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
  • I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
Read full review
Optimizely
  • Hard to use extensions without some knowledge of HTML/CSS
  • Inconsistent user counts between GA & Optimizely when it comes to calculating MAUs, hard to be able to forecast budget and overages when our source of truth (GA) differs from our testing platform (Optimizely)
  • Impressions model doesn't support scaling personalization experiences - hard to run a serious data driven testing program when you have to cut tests short before 14 days (ideal length to get to any statistical read) in order to save on impressions
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Likelihood to Renew
Dynamic Yield
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Read full review
Usability
Dynamic Yield
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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Reliability and Availability
Dynamic Yield
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Performance
Dynamic Yield
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Support Rating
Dynamic Yield
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
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Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Online Training
Dynamic Yield
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Implementation Rating
Dynamic Yield
No answers on this topic
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Alternatives Considered
Dynamic Yield
  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
Read full review
Optimizely
The creation and customization of events in our AB testing is an important feature that Google Optimize does not. Because of how we prioritize our Client journey and leading to more form submissions, it's critical that we can identify pivotal moments that influence our User's decisions.
Read full review
Scalability
Dynamic Yield
No answers on this topic
Optimizely
I think that Optimizely is a fantastic tool for a company who is serious about testing and looking to grow their understanding of their users and business. It’s great at growing your testing and helping to show the impact of testing. They are constantly working at getting more products and features to make this n all inclusive product to do the most good for your business.
Read full review
Return on Investment
Dynamic Yield
  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
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Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
Read full review
ScreenShots

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.Screenshot of Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categorize, and synchronize data from your CRM, ESP, DMP, APIs, POS and more.Screenshot of Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audience segment.