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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dynamic Yield

    Score8.9 out of 10
    N/ADynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A
    Pricing
    Dynamic YieldOptimizely Web Experimentation
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Dynamic YieldOptimizely Web Experimentation
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Dynamic YieldOptimizely Web Experimentation
    Considered Both Products
    Dynamic Yield by Mastercard
    Chose Dynamic Yield
    Better Product Recommendations, Ease of Use, Affinity based Personalisation, Predictive Targeting and out of the box templates.
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield is leaps-and-bounds beyond other platforms when it comes to advanced capabilities. If all you want is to A/B tests two separate landing pages, it is probably overkill. If you want to optimize your customer's digital experience across audience-types, including …
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much …
    Incentivized
    Chose Dynamic Yield
    DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution.
    Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
    Incentivized
    Chose Dynamic Yield
    • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
    • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were …
    Incentivized
    Chose Dynamic Yield
    Better capabilities. More user-friendly.
    Incentivized
    Chose Dynamic Yield
    Pretty similar, I have not used Optimizely for a bit now but it's basically the same.
    Incentivized
    Chose Dynamic Yield
    We found that Dynamic Yield offered the best balance of features, pricing, and support to launch and grow our testing program.
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield was very easy to set up and the people working at Dynamic Yield where very helpful (and not just a programmer somewhere in India).
    Incentivized
    Chose Dynamic Yield
    Now I have a single centralized tool for several things while before we had to maintain at least 3 tools to do what we are currently doing with Dynamic Yield. Having a single tool helped us a lot also in increasing our level of precision and to avoid fixes across different …
    Incentivized
    Chose Dynamic Yield
    We previously employed Qubit as our personalisation partner - Dynamic Yield have out performed in all areas, but especially; ease of use, simplicity of implementation, account and customer support responsiveness, and price. I have also used Maxymiser, Optimizely and Monetate in …
    Incentivized
    Chose Dynamic Yield
    We talked with Emarsys and Optimizely but DY showed more flexibility and better customer support.
    Incentivized
    Chose Dynamic Yield
    I haven't used Optimizely personally, but I know other people prefer Optimizely over DY. DY was not my choice to bring on. Most people think that Optimizely is the best in the industry, but I don't have enough experience to say I agree.
    Incentivized
    Chose Dynamic Yield
    Optimizely had a better code editor/wysiwyg , but was way more limited in the scope of personalization and testing.
    Incentivized
    Chose Dynamic Yield
    [It has] the most confident functionality of use cases. It's hard to implement something and it does not work because of something wrong on the Dynamic Yield side.
    Incentivized
    Chose Dynamic Yield
    We chose Dynamic Yield because of its vast capabilities and dedicated support team.
    Incentivized
    Chose Dynamic Yield
    DY is cheaper and allows for more customization for AB testing
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield offered the platform most similar to what we were hoping for (a unified A/B testing and personalization/marketing platform that kept everything in one place) at a price point we were looking for.

    We would have been more limited in A/B testing with some of the other …
    Incentivized
    Chose Dynamic Yield
    It really came down to Certona & Dynamic Yield. We felt that while Certona was the leader in the space, Dynamic Yield was forward thinking. We were impressed with the UI, features and attention to detail. Having a small team, we also felt that Dynamic Yield offered us the …
    Incentivized
    Chose Dynamic Yield
    When we've compared solutions, Dynamic Yiled impressed us as better in terms of their focus on e-commerce, built-in features, durability, value for money and agility.
    Incentivized
    Chose Dynamic Yield
    First of all, the other tools we looked at was more focused on A/B testing and personalization but one of the that we loved immediately of Dynamic Yield was the recommendation engine: given that we were missing such a feature in our e-commerce, that really made the difference.

    An…
    Incentivized
    Chose Dynamic Yield
    I have used Optimizely in the past but the out of the box features Dynamic Yield offers really is a cut above.

    The use of custom actions have been invaluable in enabling us to really bridge the gap between our online and offline worlds. I haven't come across any other tool that …
    Incentivized
    Chose Dynamic Yield
    Dynamic Yield performs quite well, but Google solutions are a major competitor.
    Incentivized
    Optimizely
    Chose Optimizely Web Experimentation
    > Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help …
    Incentivized
    Chose Optimizely Web Experimentation
    We preferred Dynamic Yield for their in-house personalization capabilities but preferred the A/B testing and analytics results through Optimizely
    Incentivized
    Chose Optimizely Web Experimentation
    I have used tools in various spaces that have all the flashy bells and whistles, and is, but lacks some basic features - Optimizely isn't this. While other tools, such as Adobe Target, Evergage, Dynamic Yield, Google Optimize, or even Taplytics may make more sense for your …
    Incentivized
    Chose Optimizely Web Experimentation
    Optimizely is my favorite due to its ease of use and exceptional testing capabilities. It is not the cheapest tool, but the other tools that could be compared are not cheap—you get what you pay for. Some of the smaller tools are making gains, though!
    Incentivized
    Chose Optimizely Web Experimentation
    Optimizely has the best combination of all the best features of all the personalization platforms I've ever evaluated or used on a regular basis.
    Incentivized
    Chose Optimizely Web Experimentation
    Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    74 Answers
    95%
    Would buy again
    89 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    67 Answers
    96%
    Delivers good value for the price
    69 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    74 Answers
    95%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    53 Answers
    91%
    Lived up to sales and marketing promises
    52 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    47 Answers
    87%
    Implementation went as expected
    58 Answers
    Features
    Dynamic YieldOptimizely Web Experimentation
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Dynamic Yield and Optimizely Web Experimentation
    Feature
    Dynamic Yield
    -
    Ratings
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    a/b experiment testing00 Ratings9.0163 Ratings
    Split URL testing00 Ratings8.5135 Ratings
    Multivariate testing00 Ratings8.4139 Ratings
    Multi-page/funnel testing00 Ratings7.9126 Ratings
    Cross-browser testing00 Ratings8.197 Ratings
    Mobile app testing00 Ratings8.075 Ratings
    Test significance00 Ratings8.4147 Ratings
    Visual / WYSIWYG editor00 Ratings8.1133 Ratings
    Advanced code editor00 Ratings7.9125 Ratings
    Page surveys00 Ratings6.217 Ratings
    Visitor recordings00 Ratings8.418 Ratings
    Preview mode00 Ratings7.6145 Ratings
    Test duration calculator00 Ratings7.9112 Ratings
    Experiment scheduler00 Ratings8.2112 Ratings
    Experiment workflow and approval00 Ratings7.890 Ratings
    Dynamic experiment activation00 Ratings7.574 Ratings
    Client-side tests00 Ratings7.896 Ratings
    Server-side tests00 Ratings7.250 Ratings
    Mutually exclusive tests00 Ratings8.280 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Dynamic Yield and Optimizely Web Experimentation
    Feature
    Dynamic Yield
    -
    Ratings
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.4147 Ratings
    Behavioral visitor segmentation00 Ratings7.6122 Ratings
    Traffic allocation control00 Ratings9.1144 Ratings
    Website personalization00 Ratings7.8111 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Dynamic Yield and Optimizely Web Experimentation
    Feature
    Dynamic Yield
    -
    Ratings
    Optimizely Web Experimentation
    8.3
    149 Ratings
    5% below category average
    Heatmap tool00 Ratings9.313 Ratings
    Click analytics00 Ratings8.833 Ratings
    Scroll maps00 Ratings8.517 Ratings
    Form fill analysis00 Ratings8.072 Ratings
    Conversion tracking00 Ratings8.744 Ratings
    Goal tracking00 Ratings8.2127 Ratings
    Test reporting00 Ratings7.9137 Ratings
    Results segmentation00 Ratings7.7103 Ratings
    CSV export00 Ratings7.9102 Ratings
    Experiments results dashboard00 Ratings8.049 Ratings
    Best Alternatives
    Dynamic YieldOptimizely Web Experimentation
    Small Businesses
    No answers on this topic
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Monetate
    Score8.4 out of 10
    Wingify Experimentation (formerly AB Tasty)
    Score8.6 out of 10
    Enterprises
    Monetate
    Score8.4 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Dynamic YieldOptimizely Web Experimentation
    Likelihood to Recommend
    9.4
    (107 ratings)
    8.7
    (254 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    9.5
    (51 ratings)
    Usability
    9.0
    (26 ratings)
    10.0
    (58 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (7 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (6 ratings)
    Support Rating
    10.0
    (47 ratings)
    10.0
    (16 ratings)
    Online Training
    -
    (0 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (11 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (163 ratings)
    User Testimonials
    Dynamic YieldOptimizely Web Experimentation
    Likelihood to Recommend
    Dynamic Yield by Mastercard
    For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us. It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.
    Incentivized
    Read full review
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    Pros
    Dynamic Yield by Mastercard
    • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
    • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
    • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
    Incentivized
    Read full review
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Cons
    Dynamic Yield by Mastercard
    • Brand templates could need complex CSS/custom code.
    • We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic."
    • Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed.
    Incentivized
    Read full review
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Likelihood to Renew
    Dynamic Yield by Mastercard
    implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
    Incentivized
    Read full review
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Usability
    Dynamic Yield by Mastercard
    Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
    Incentivized
    Read full review
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Reliability and Availability
    Dynamic Yield by Mastercard
    No answers on this topic
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Performance
    Dynamic Yield by Mastercard
    No answers on this topic
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Support Rating
    Dynamic Yield by Mastercard
    Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
    My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
    Incentivized
    Read full review
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    Online Training
    Dynamic Yield by Mastercard
    No answers on this topic
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Implementation Rating
    Dynamic Yield by Mastercard
    No answers on this topic
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Alternatives Considered
    Dynamic Yield by Mastercard
    Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
    Read full review
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    Scalability
    Dynamic Yield by Mastercard
    No answers on this topic
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
    Read full review
    Return on Investment
    Dynamic Yield by Mastercard
    • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
    • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
    Incentivized
    Read full review
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    ScreenShots

    Dynamic Yield Screenshots

    Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.