data.ai (formerly App Annie) is a mobile data and analytics platform designed to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched their mobile market data solution and in 2019 acquired Libring, an advertising monetization and spend offering, to expand their capabilities and comprise a complete mobile performance platform. The vendor boasts more than 1,100 enterprise clients and 1 million registered users across all geographies and…
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Kochava
Score 9.4 out of 10
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Kochava is a mobile attribution and analytics platform for enterprises.
I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
Beneficial for creating a quarterly report of top-quality campaign data sources for the company's marketing department, integrated with networks and publications.
It is a marketing solution that is being used to manage and analyze data from mobile application campaigns.
You're also helping employees accomplish difficult tasks while keeping company data protected.
Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
It is a wonderful option with favorable virtues to be applied in the company's marketing process, it allows us to obtain information through consultation and analysis, they are attentive and friendly when offering their service and support, it also includes functions such as a fraud tool for the management of push consent, very useful for additional reports in analysis teams, is also competitive because it is providing adequate payment alternatives.
App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
We can also use Kochava's app links and QR codes to boost our conversion.
Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
