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Pocus

Score8.8 out of 10

7 Reviews and Ratings

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What is Pocus?

For product-focused sales, a tool used to build pipeline using AI-powered prospecting, research, and playbook optimization, helping salespersons to find and run the right GTM playbooks.

Categories & Use Cases

Media

Screenshot of a visualization of how Pocus works
Screenshot of Pocus' AI-powered playbooks to take advantage of high-intent signals like website activity, job changes, and product usage.
Screenshot of the interface where Pocus tracks Job Switchers and proactively surfaces them.
Screenshot of Pocus' analytics

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Screenshot of a visualization of how Pocus works

Key Features

Learn about the best (and worst!) features Pocus has to offer, as determined by TrustRadius' reviewers.
Based on 7 ratings of Pocus's features
View all features

Top Performing Features

  • Identification of new leads

    Helps source leads at an acceptable rate, volume, and quality.

    Category average: 8.1

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.4

Areas for Improvement

Reviews

What users are saying about Pocus.
View all reviews

Pocus makes outreach easy

Incentivized
Verified User
Account Manager in Sales (501-1000 employees employees)

Use Cases and Deployment Scope

We use Pocus to help us identify accounts that need to be reached out to and using playbooks we can have those users triggered based off certain indicators. It makes it easy to provide valuable touch points rather than “just checking in”

Pros

  • Identifying users for outreach
  • Integrates with other tools
  • Saves time

Return on Investment

  • I’ve been able to catch several risk accounts earlier because of the triggers set up

Usability

Account Executive Review

Incentivized
Verified User
Account Manager in Sales (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Pocus to track pipeline-building activity and monitor daily client engagement. It gives us visibility into things like login frequency, overall usage, and how teams are interacting with ClickUp day to day

Pros

  • Finding the most active users
  • Managing upcoming renewals
  • Insights into how often people use our software, and what they do on a daily basis

Cons

  • It needs to be refreshed more often
  • the search capabilities could be better. Sometimes its hard to find a user connected to a workspace.
  • The integration with outreach could be better

Return on Investment

  • Allowing to to find upsell opportunities
  • identifying leads

Usability

Alternatives Considered

Outreach, Nooks and Microsoft Dynamics 365

Pocus of Sales - Account Executive

Incentivized
Verified User
Account Manager in Sales (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Pocus for prospecting into existing and new customers. Specifically for the new business team is great as we manage a very high number of accounts and therefore a very high amount of leads. Pocus allows us to quickly understand which accounts to prioritise and how to reach out to customers in a very fast and easy friendly way. As an account Executive a use Pocus on a daily basis and I love it.

Pros

  • Prioritises accounts and brings relevant information
  • tells me exactly which sequences to use
  • brings up leads I need to reach out first

Cons

  • I would love to see what was the last sequence used in the particular prospect directly from Pocus
  • Pocus to give you dashboard with more insights to understand what is working
  • Ppocus to let you send message directly from the tool

Return on Investment

  • helps create more pipeline
  • helps with AE productivity
  • allows for easier manual camapaign to be launched

Usability

Alternatives Considered

Salesforce CMS

Other Software Used

Outreach, Salesforce CRM Analytics, Cognism

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