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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score8.2 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Searchmetrics

    Score6 out of 10
    N/AThe Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A
    Pricing
    Looker StudioSearchmetrics
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    No answers on this topic
    Offerings
    Pricing Offerings
    Looker StudioSearchmetrics
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Looker StudioSearchmetrics
    Considered Both Products
    Google
    No answer on this topic
    Searchmetrics
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    No answers on this topic
    Features
    Looker StudioSearchmetrics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and Searchmetrics Suite
    Feature
    Looker Studio
    7.0
    62 Ratings
    14% below category average
    Searchmetrics Suite
    -
    Ratings
    Pixel Perfect reports6.643 Ratings00 Ratings
    Customizable dashboards7.361 Ratings00 Ratings
    Report Formatting Templates7.259 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and Searchmetrics Suite
    Feature
    Looker Studio
    7.7
    61 Ratings
    2% below category average
    Searchmetrics Suite
    -
    Ratings
    Drill-down analysis6.851 Ratings00 Ratings
    Formatting capabilities7.057 Ratings00 Ratings
    Integration with R or other statistical packages7.129 Ratings00 Ratings
    Report sharing and collaboration9.759 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and Searchmetrics Suite
    Feature
    Looker Studio
    8.1
    60 Ratings
    1% below category average
    Searchmetrics Suite
    -
    Ratings
    Publish to Web8.453 Ratings00 Ratings
    Publish to PDF8.753 Ratings00 Ratings
    Report Versioning8.139 Ratings00 Ratings
    Report Delivery Scheduling7.942 Ratings00 Ratings
    Delivery to Remote Servers7.524 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and Searchmetrics Suite
    Feature
    Looker Studio
    6.6
    60 Ratings
    16% below category average
    Searchmetrics Suite
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.160 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings00 Ratings
    Predictive Analytics5.330 Ratings00 Ratings
    Pattern Recognition and Data Mining6.36 Ratings00 Ratings
    SEO
    Comparison of SEO features of Looker Studio and Searchmetrics Suite
    Feature
    Looker Studio
    -
    Ratings
    Searchmetrics Suite
    7.6
    1 Ratings
    1% below category average
    Keyword analysis00 Ratings9.01 Ratings
    Backlink management00 Ratings4.01 Ratings
    SERP ranking tracking00 Ratings9.01 Ratings
    Page grader00 Ratings8.01 Ratings
    Competitive analysis00 Ratings7.01 Ratings
    Site audit / diagnostics00 Ratings8.01 Ratings
    Site recommendations00 Ratings8.01 Ratings
    Task management00 Ratings8.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Looker Studio and Searchmetrics Suite
    Feature
    Looker Studio
    -
    Ratings
    Searchmetrics Suite
    7.0
    1 Ratings
    8% below category average
    Local SEO00 Ratings7.01 Ratings
    Social SEO00 Ratings6.01 Ratings
    Mobile SEO00 Ratings7.01 Ratings
    Global SEO00 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Looker Studio and Searchmetrics Suite
    Feature
    Looker Studio
    -
    Ratings
    Searchmetrics Suite
    9.0
    1 Ratings
    7% above category average
    Multi-domain support00 Ratings9.01 Ratings
    Integration with web analytics tools00 Ratings9.01 Ratings
    Best Alternatives
    Looker StudioSearchmetrics
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Looker StudioSearchmetrics
    Likelihood to Recommend
    8.3
    (63 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    3.0
    (1 ratings)
    Usability
    8.4
    (14 ratings)
    -
    (0 ratings)
    Support Rating
    6.7
    (10 ratings)
    -
    (0 ratings)
    User Testimonials
    Looker StudioSearchmetrics
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    Searchmetrics
    Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
    Incentivized
    Read full review
    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    Searchmetrics
    • Large database of companies and search terms to compare with our site.
    • In the research section, we are able to do research on an unlimited number of sites/keywords
    • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    Searchmetrics
    • Research into specific languages when working with multilingual countries
    • More keyword data in smaller countries
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Searchmetrics
    We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
    Incentivized
    Read full review
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
    Read full review
    Searchmetrics
    No answers on this topic
    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Searchmetrics
    No answers on this topic
    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
    Read full review
    Searchmetrics
    We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    Searchmetrics
    • It had a positive impact on the ROI. As the websites rank better the revenue raised.
    • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
    Incentivized
    Read full review
    ScreenShots

    Searchmetrics Screenshots

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